{"id":9482,"date":"2013-10-04T13:21:48","date_gmt":"2013-10-04T20:21:48","guid":{"rendered":"http:\/\/www.nsirinc.com\/compass\/?p=9482"},"modified":"2013-10-04T13:22:10","modified_gmt":"2013-10-04T20:22:10","slug":"%e3%83%86%e3%83%ac%e3%83%93%e8%a6%96%e8%81%b4%e3%81%ae%e3%83%88%e3%83%ac%e3%83%b3%e3%83%89","status":"publish","type":"post","link":"https:\/\/www.nsirinc.com\/compass\/%e3%83%86%e3%83%ac%e3%83%93%e8%a6%96%e8%81%b4%e3%81%ae%e3%83%88%e3%83%ac%e3%83%b3%e3%83%89\/","title":{"rendered":"\u30c6\u30ec\u30d3\u8996\u8074\u306e\u30c8\u30ec\u30f3\u30c9"},"content":{"rendered":"<p>\u30c6\u30ec\u30d3\u653e\u9001\u306e\u8996\u8074\u8005\u306e\u6e1b\u5c11\u306f\u7d9a\u3044\u3066\u304a\u308a\u30012013\u5e74Q2\u306e\u8996\u8074\u8005\u306f\u3001\u524d\u5e74\u5ea6\u540c\u671f\u306e2.833\u5104\u4eba\u304b\u30892.827\u5104\u4eba\u306b\u6e1b\u3063\u3066\u3044\u308b\u3002\u3057\u304b\u3057\u3001\u5e73\u5747\u8996\u8074\u6642\u9593\u306f\u6708\u9593144\u6642\u959354\u5206\u304b\u3089146\u6642\u959337\u5206\u306b\u5897\u3048\u3066\u3044\u308b\u3002\u30bf\u30a4\u30e0\u30b7\u30d5\u30c8\u8996\u8074\u8005\u306f1.458\u5104\u4eba\u304b\u30891.671\u5104\u4eba\u3078\u3068\u5927\u304d\u306a\u5897\u52a0\u3092\u898b\u305b\u3066\u3044\u308b\u3002<!--more--><\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"5\" valign=\"top\" width=\"669\">\n<p align=\"center\"><b>\u56db\u534a\u671f\u5e73\u5747\u6708\u9593\u5229\u7528\u8005\u6570\u3068\u5229\u7528\u6642\u9593<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"2\" valign=\"top\" width=\"193\">\uff081,000\u4eba\uff09<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"238\">\n<p align=\"center\"><b>\u6708\u9593\u5229\u7528\u8005\u6570<\/b><\/p>\n<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"238\">\n<p align=\"center\"><b>\u6708\u5e73\u5747\u5229\u7528\u6642\u9593<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"119\">\n<p align=\"center\"><b>2013<\/b><b>\u5e74Q2<\/b><\/p>\n<\/td>\n<td valign=\"top\" width=\"119\">\n<p align=\"center\"><b>2012<\/b><b>\u5e74Q2<\/b><\/p>\n<\/td>\n<td valign=\"top\" width=\"119\">\n<p align=\"center\"><b>2013<\/b><b>\u5e74Q2<\/b><\/p>\n<\/td>\n<td valign=\"top\" width=\"119\">\n<p align=\"center\"><b>2012<\/b><b>\u5e74Q2<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"193\">\u30c6\u30ec\u30d3\u653e\u9001<\/td>\n<td valign=\"top\" width=\"119\">\n<p align=\"center\">282,657<\/p>\n<\/td>\n<td valign=\"top\" width=\"119\">\n<p align=\"center\">283,293<\/p>\n<\/td>\n<td valign=\"top\" width=\"119\">\n<p align=\"center\">146:37<\/p>\n<\/td>\n<td valign=\"top\" width=\"119\">\n<p align=\"center\">144:54<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"193\">\u30bf\u30a4\u30e0\u30b7\u30d5\u30c8\u8996\u8074<\/td>\n<td valign=\"top\" width=\"119\">\n<p align=\"center\">167,109<\/p>\n<\/td>\n<td valign=\"top\" width=\"119\">\n<p align=\"center\">145,805<\/p>\n<\/td>\n<td valign=\"top\" width=\"119\">\n<p align=\"center\">12:35<\/p>\n<\/td>\n<td valign=\"top\" width=\"119\">\n<p align=\"center\">11:33<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"193\">DVD\/Blu-ray\u8996\u8074<\/td>\n<td valign=\"top\" width=\"119\">\n<p align=\"center\">141,496<\/p>\n<\/td>\n<td valign=\"top\" width=\"119\">\n<p align=\"center\">149,241<\/p>\n<\/td>\n<td valign=\"top\" width=\"119\">\n<p align=\"center\">5:10<\/p>\n<\/td>\n<td valign=\"top\" width=\"119\">\n<p align=\"center\">5:13<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"193\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30d3\u30c7\u30aa<\/td>\n<td valign=\"top\" width=\"119\">\n<p align=\"center\">149,813<\/p>\n<\/td>\n<td valign=\"top\" width=\"119\">\n<p align=\"center\">161,864<\/p>\n<\/td>\n<td valign=\"top\" width=\"119\">\n<p align=\"center\">6:28<\/p>\n<\/td>\n<td valign=\"top\" width=\"119\">\n<p align=\"center\">5:51<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"193\">\u30e2\u30d0\u30a4\u30eb\u30d3\u30c7\u30aa<\/td>\n<td valign=\"top\" width=\"119\">\n<p align=\"center\">50,582<\/p>\n<\/td>\n<td valign=\"top\" width=\"119\">\n<p align=\"center\">37,048<\/p>\n<\/td>\n<td valign=\"top\" width=\"119\">\n<p align=\"center\">5:45<\/p>\n<\/td>\n<td valign=\"top\" width=\"119\">\n<p align=\"center\">5:20<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Nielsen<\/p>\n<p>\u30c6\u30ec\u30d3\u653e\u9001\u306e\u8996\u8074\u8005\u3092\u5e74\u9f62\u5225\u3067\u898b\u308b\u306812\uff5e17\u6b73\u306818\uff5e24\u6b73\u306e\u5c64\u304c\u8996\u8074\u6642\u9593\u304c\u5c11\u306a\u3044\u3002\u3053\u308c\u306f\u5fc5\u305a\u3057\u3082\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30d3\u30c7\u30aa\u306e\u5f71\u97ff\u3068\u306f\u8a00\u3048\u306a\u3044\u300218\uff5e24\u6b73\u306e\u5c64\u3067\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30d3\u30c7\u30aa\u306e\u8996\u8074\u306f\u591a\u3044\u304c\u300112\uff5e17\u6b73\u306e\u5c64\u306f\u5c11\u306a\u3044\u300212\uff5e17\u6b73\u306e\u5c64\u306f\u30e2\u30d0\u30a4\u30eb\u30d3\u30c7\u30aa\u306e\u8996\u8074\u304c\u591a\u3044\u304c\u300118\uff5e24\u6b73\u306e\u5c64\u3088\u308a\u3001\u9031\u306b4\u5206\u591a\u3044\u3060\u3051\u3067\u3042\u308a\u3001\u30e2\u30d0\u30a4\u30eb\u304c\u30c6\u30ec\u30d3\u8996\u8074\u3060\u3051\u304c\u539f\u56e0\u3068\u306f\u8a00\u3048\u306a\u3044\u3002<\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"8\" valign=\"top\" width=\"669\">\n<p align=\"center\"><b>\u9031\u5e73\u5747\u30c6\u30ec\u30d3\u8996\u8074\u6642\u9593\uff082013<\/b><b>\u5e74Q2<\/b><b>\uff09<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"139\"><\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\"><b>2-11<\/b><b>\u6b73<\/b><\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\"><b>12-17<\/b><b>\u6b73<\/b><\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\"><b>18-24<\/b><b>\u6b73<\/b><\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\"><b>25-34<\/b><b>\u6b73<\/b><\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\"><b>34-49<\/b><b>\u6b73<\/b><\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\"><b>50-64<\/b><b>\u6b73<\/b><\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\"><b>65<\/b><b>\u6b73\u4ee5\u4e0a<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"139\">\u30c6\u30ec\u30d3\u653e\u9001<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">23:18<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">20:39<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">21:32<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">26:18<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">31:16<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">40:51<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">46:54<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"139\">\u30bf\u30a4\u30e0\u30b7\u30d5\u30c8\u8996\u8074<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">2:00<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">1:34<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">1:39<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">3:04<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">3:25<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">3:28<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">2:30<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"139\">DVD\/Blu-ray\u8996\u8074<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">1:51<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">1:05<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">1:00<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">1:26<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">1:09<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">0:52<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">0:33<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"139\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30d3\u30c7\u30aa<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">0:11<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">0:19<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">1:24<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">1:21<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">0:57<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">0:45<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">0:16<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"139\">\u30e2\u30d0\u30a4\u30eb\u30d3\u30c7\u30aa<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">&#8211;<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">0:34<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">0:30<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">0:27<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">0:14<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">0:05<\/p>\n<\/td>\n<td valign=\"top\" width=\"76\">\n<p align=\"center\">0:01<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Nielsen<\/p>\n<p>\u5e74\u9f62\u5225\u306e\u8996\u8074\u30c8\u30ec\u30f3\u30c9\u30921\u3064\u306e\u56db\u534a\u671f\u3060\u3051\u3067\u7406\u89e3\u3059\u308b\u4e8b\u306f\u51fa\u6765\u306a\u3044\u3002\u6b21\u306b\u30018\u56db\u534a\u671f\u5206\u306e\u9031\u5e73\u5747\u8996\u8074\u6642\u9593\u306e\u63a8\u79fb\u3092\u30b0\u30e9\u30d5\u3067\u793a\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2013\/10\/ImageCapture10-04-2013-6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-9483\" alt=\"ImageCapture[10-04-2013-6]\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2013\/10\/ImageCapture10-04-2013-6.jpg\" width=\"585\" height=\"281\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2013\/10\/ImageCapture10-04-2013-6.jpg 835w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2013\/10\/ImageCapture10-04-2013-6-300x144.jpg 300w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><\/a><br \/>\nNielsen<br \/>\n18\uff5e24\u6b73\u5c64\u304b\u3089\u4e0a\u3067\u306f\u540c\u3058\u69d8\u306a\u30d1\u30bf\u30fc\u30f3\u304c\u3042\u308b\u3002Q1\u304c\u9ad8\u304f\u3001Q2\u3001Q3\u3067\u843d\u3061\u3001Q4\u306b\u56de\u5fa9\u3092\u3059\u308b\u3002\u5bd2\u3044\u6642\u671f\u306f\u3001\u5bb6\u306b\u5c45\u308b\u6642\u9593\u304c\u591a\u304f\u3001\u30c6\u30ec\u30d3\u306e\u8996\u8074\u6642\u9593\u304c\u9577\u3044\u3002\u3053\u308c\u306b\u5bfe\u3057\u3066\u300112\uff5e17\u6b73\u306e\u5c64\u4ee5\u4e0b\u3067\u306f\u3001\u590f\u4f11\u307f\u306eQ3\u306b\u8996\u8074\u6642\u9593\u304c\u9577\u3044\u300218\uff5e24\u6b73\u5c64\u304b\u3089\u4e0a\u3067\u306f\u540c\u3058\u3088\u3046\u306a\u30d1\u30bf\u30fc\u30f3\u3067\u3042\u308b\u304c\u3001\u9055\u3044\u3082\u3042\u308b\u30022013\u5e74\u306eQ2\u8996\u8074\u6642\u9593\u30922\u5e74\u524d\uff082011\u5e74Q2\uff09\u3068\u6bd4\u3079\u308b\u3068\u300150\u6b73\u4ee5\u4e0a\u3067\u306f\u8996\u8074\u6642\u9593\u304c\u5897\u3048\u3066\u3044\u308b\u304c\u3001\u305d\u308c\u4ee5\u5916\u3067\u306f2013\u5e74\u306e\u65b9\u304c\u77ed\u304f\u3001\u8996\u8074\u6642\u9593\u306e\u6e1b\u5c11\u306f\u82e5\u3044\u5c64\u307b\u3069\u306b\u5927\u304d\u3044\u50be\u5411\u304c\u3042\u308b\u3002\u3069\u308c\u307b\u3069\u306e\u6e1b\u5c11\u304c\u3042\u308b\u306e\u304b? \u904e\u53bb5\u56db\u534a\u671f\u306e\u5e73\u5747\u8996\u8074\u6642\u9593\u3068\u305d\u306e\u524d\u5e74\u5ea6\u540c\u671f\u306e\u5e73\u5747\u8996\u8074\u6642\u9593\u3092\u6bd4\u8f03\u3059\u308b\u3002<\/p>\n<p><a href=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2013\/10\/ImageCapture10-04-2013-7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-9484\" alt=\"ImageCapture[10-04-2013-7]\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2013\/10\/ImageCapture10-04-2013-7.jpg\" width=\"585\" height=\"314\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2013\/10\/ImageCapture10-04-2013-7.jpg 835w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2013\/10\/ImageCapture10-04-2013-7-300x161.jpg 300w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><\/a><br \/>\nNielsen\u306e\u30c7\u30fc\u30bf<br \/>\n2012\u5e74Q2\u3067\u306f\u5168\u5e74\u9f62\u5c64\u3067\u30de\u30a4\u30ca\u30b9\u6210\u9577\u3067\u3042\u3063\u305f\u300250\u6b73\u4ee5\u4e0a\u306e\u8996\u8074\u6642\u9593\u306f\u305d\u306e\u5f8c\u3001\u30d7\u30e9\u30b9\u6210\u9577\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u30c6\u30ec\u30d3\u96e2\u308c\u3068\u8a00\u308f\u308c\u3066\u3044\u308b18\uff5e24\u6b73\u306e\u5c64\u306f\u30de\u30a4\u30ca\u30b9\u6210\u9577\u304c\u7d9a\u3044\u3066\u3044\u308b\u304c\u3001\u6e1b\u5c11\u306f\u5c11\u306a\u304f\u306a\u3063\u3066\u304a\u308a\u3001\u30c6\u30ec\u30d3\u96e2\u308c\u306e\u50be\u5411\u306f\u8584\u3089\u3044\u3067\u3044\u308b\u306e\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30c6\u30ec\u30d3\u653e\u9001\u306e\u8996\u8074\u8005\u306e\u6e1b\u5c11\u306f\u7d9a\u3044\u3066\u304a\u308a\u30012013\u5e74Q2\u306e\u8996\u8074\u8005\u306f\u3001\u524d\u5e74\u5ea6\u540c\u671f\u306e2.&hellip;<\/p>\n<p class=\"more-link-p\"><a class=\"more-link\" href=\"https:\/\/www.nsirinc.com\/compass\/%e3%83%86%e3%83%ac%e3%83%93%e8%a6%96%e8%81%b4%e3%81%ae%e3%83%88%e3%83%ac%e3%83%b3%e3%83%89\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[203],"class_list":["post-9482","post","type-post","status-publish","format-standard","hentry","category-newsanalysis","tag-203"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ted W\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.nsirinc.com\/compass\/%e3%83%86%e3%83%ac%e3%83%93%e8%a6%96%e8%81%b4%e3%81%ae%e3%83%88%e3%83%ac%e3%83%b3%e3%83%89\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"ja_JP\" \/>\n\t\t<meta 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