{"id":8854,"date":"2013-01-04T14:09:16","date_gmt":"2013-01-04T21:09:16","guid":{"rendered":"http:\/\/www.nsirinc.com\/compass\/?p=8854"},"modified":"2013-01-04T14:09:16","modified_gmt":"2013-01-04T21:09:16","slug":"%e3%82%a4%e3%83%b3%e3%82%bf%e3%83%bc%e3%83%8d%e3%83%83%e3%83%88%e6%8e%a5%e7%b6%9atv%e5%88%a9%e7%94%a8%e3%81%af40%e4%bb%a5%e4%b8%8a","status":"publish","type":"post","link":"https:\/\/www.nsirinc.com\/compass\/%e3%82%a4%e3%83%b3%e3%82%bf%e3%83%bc%e3%83%8d%e3%83%83%e3%83%88%e6%8e%a5%e7%b6%9atv%e5%88%a9%e7%94%a8%e3%81%af40%e4%bb%a5%e4%b8%8a\/","title":{"rendered":"\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u63a5\u7d9aTV\u5229\u7528\u306f40%\u4ee5\u4e0a"},"content":{"rendered":"<p>\u8abf\u67fb\u4f1a\u793e\u306eForrester 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href=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2013\/01\/ImageCapture01-04-2013-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-8855\" title=\"ImageCapture[01-04-2013-1]\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2013\/01\/ImageCapture01-04-2013-1.jpg\" alt=\"\" width=\"671\" height=\"265\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2013\/01\/ImageCapture01-04-2013-1.jpg 839w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2013\/01\/ImageCapture01-04-2013-1-300x118.jpg 300w\" sizes=\"auto, (max-width: 671px) 100vw, 671px\" \/><\/a><br \/>\nForrester Research<\/p>\n<p><!--more-->NDP\u793e\u306b\u3088\u308b\u3068\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u63a5\u7d9a\u6a5f\u80fd\u3092\u5185\u8535\u3057\u305f\u30b3\u30cd\u30af\u30c6\u30c3\u30c9\uff08\u30b9\u30de\u30fc\u30c8\uff09TV\u3092\u4f7f\u3063\u3066\u3044\u308b\u306e\u306f\u5168\u4f53\u306719%\u3092\u5360\u3081\u3066\u3044\u308b\u3002Apple 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title=\"ImageCapture[01-04-2013-2]\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2013\/01\/ImageCapture01-04-2013-2.jpg\" alt=\"\" width=\"671\" height=\"230\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2013\/01\/ImageCapture01-04-2013-2.jpg 839w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2013\/01\/ImageCapture01-04-2013-2-300x102.jpg 300w\" sizes=\"auto, (max-width: 671px) 100vw, 671px\" \/><\/a><br \/>\nForrester Research<\/p>\n<p>\u5225\u306e\u8abf\u67fb\u4f1a\u793e\u306eMultimedia Research Group\uff08MRG\uff09\u306f\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30c7\u30d0\u30a4\u30b9\u306e\u5e02\u5834\u306f2012\u5e74\u306b\u306f30%\u306e\u6210\u9577\u3092\u3057\u305f\u304c\u3001\u30b3\u30cd\u30af\u30c6\u30c3\u30c9\uff08\u30b9\u30de\u30fc\u30c8\uff09TV\u306e\u51fa\u8377\u304c\u5897\u3048\u308b\u3053\u3068\u3067\u3001\u6210\u9577\u306f\u920d\u308a\u30012016\u5e74\u306b\u306f10%\u306b\u843d\u3061\u308b\u3068\u4e88\u6e2c\u3057\u3066\u3044\u308b\u3002MRG\u306b\u3088\u308b\u3068\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30d7\u30ec\u30fc\u30e4\u306e\u51fa\u8377\u53f0\u6570\u306f2011\u5e74\u3067\u3001680\u4e07\u53f0\u3067\u30012012\u5e74\u306b\u306f830\u4e07\u53f0\u304c\u51fa\u8377\u3055\u308c\u305f\u3002<\/p>\n<p>YuMe\u793e\u306e\u4f9d\u983c\u3067Frank N. Magid Associates\u304c\u884c\u3063\u305f\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30b9\u30de\u30fc\u30c8TV\u3092\u6301\u3063\u3066\u3044\u308b\u4e16\u5e2f\u306f2012\u5e74\u672b\u306711%\u3067\u3042\u3063\u305f\u30028%\u306f2013\u5e74\u4e2d\u306b\u30b9\u30de\u30fc\u30c8TV\u3092\u8cb7\u3046\u3068\u7b54\u3048\u3066\u304a\u308a\u30012013\u5e74\u672b\u306b\u306f\u30b9\u30de\u30fc\u30c8TV\u3092\u6301\u3064\u4e16\u5e2f\u306f19%\u306b\u306a\u308b\u3068\u3001Frank N. Magid Associates\u306f\u4e88\u60f3\u3057\u3066\u3044\u308b\u3002<br \/>\n\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306b\u3064\u306a\u3052\u3089\u308c\u305fTV\uff08\u76f4\u63a5\u3001\u3042\u308b\u3044\u306f\u4ed6\u306e\u30c7\u30d0\u30a4\u30b9\u7d4c\u7531\uff09\u306e\u5229\u7528\u306f\u5897\u3048\u3066\u3044\u308b\u304c\u3001\u305d\u306e\u5229\u7528\u306e\u4e3b\u4f53\u306f\u30e1\u30c7\u30a3\u30a2\u306e\u6d88\u8cbb\u3001\u7279\u306bOTT-V\u3067\u3042\u308a\u3001\u4ed6\u306e\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5229\u7528\u306f\u5c11\u306a\u3044\u3002NPD Group\u304c\u884c\u3063\u305f\u8abf\u67fb\u306e\u7d50\u679c\u3067\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306b\u63a5\u7d9a\u3055\u308c\u305fTV\u3067\u306e\u30a2\u30d7\u30ea\u3068\u3057\u3066\u5229\u7528\u3067\u6700\u3082\u591a\u3044\u306e\u306fOTT-V\uff0858%\uff09\u3067\u30012\u4f4d\u306fOTT\u3067\u306e\u97f3\u697d\u8074\u53d6\uff08Pandora\u7b49\uff09\u3067\u3042\u3063\u305f\u30023\u4f4d\u306f\u30a6\u30a7\u30d6\u30d6\u30e9\u30a6\u30b8\u30f3\u30b0\uff0810%\uff09\u3067\u3042\u3063\u305f\u30024\u4f4d\u4ee5\u4e0b\u306f\u3001\u3059\u3079\u30667%\u4ee5\u4e0b\u3067\u3042\u3063\u305f\u3002<\/p>\n<p>\u7d71\u8a08\u306f\u3001\u30b9\u30de\u30fc\u30c8TV\u306e\u5229\u7528\u8005\u3060\u3051\u3067\u306a\u304f\u3001\u30c6\u30ec\u30d3\u3092\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306b\u3064\u306a\u3044\u3067\u3044\u308b\u4eba\u5168\u3066\u3067\u3042\u308a\u3001\u3053\u306e\u30c7\u30fc\u30bf\u3067\u306f\u30b9\u30de\u30fc\u30c8TV\u306e\u5229\u7528\u3092\u8a9e\u308b\u4e8b\u304c\u51fa\u6765\u306a\u3044\u304c\u3001TV\u306e\u5229\u7528\u65b9\u6cd5\u306f\u3001\u3084\u306f\u308a\u6620\u50cf\u306e\u8996\u8074\u3067\u3042\u308a\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u3088\u3046\u306b\u3001\u591a\u69d8\u306a\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u3046\u7269\u3067\u306f\u306a\u3044\u69d8\u3060\u3002<\/p>\n<p><a href=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2013\/01\/ImageCapture01-04-2013-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8857\" title=\"ImageCapture[01-04-2013-3]\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2013\/01\/ImageCapture01-04-2013-3.jpg\" alt=\"\" width=\"387\" height=\"430\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2013\/01\/ImageCapture01-04-2013-3.jpg 387w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2013\/01\/ImageCapture01-04-2013-3-270x300.jpg 270w\" sizes=\"auto, (max-width: 387px) 100vw, 387px\" \/><\/a><br \/>\nNPD Group<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8abf\u67fb\u4f1a\u793e\u306eForrester Research\u306b\u3088\u308b\u3068\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306bTV\u3092\u63a5&hellip;<\/p>\n<p class=\"more-link-p\"><a class=\"more-link\" href=\"https:\/\/www.nsirinc.com\/compass\/%e3%82%a4%e3%83%b3%e3%82%bf%e3%83%bc%e3%83%8d%e3%83%83%e3%83%88%e6%8e%a5%e7%b6%9atv%e5%88%a9%e7%94%a8%e3%81%af40%e4%bb%a5%e4%b8%8a\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[119,125,53],"class_list":["post-8854","post","type-post","status-publish","format-standard","hentry","category-newsanalysis","tag-tv","tag-53"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ted W\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.nsirinc.com\/compass\/%e3%82%a4%e3%83%b3%e3%82%bf%e3%83%bc%e3%83%8d%e3%83%83%e3%83%88%e6%8e%a5%e7%b6%9atv%e5%88%a9%e7%94%a8%e3%81%af40%e4%bb%a5%e4%b8%8a\/\" \/>\n\t<meta name=\"generator\" content=\"All in 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