\n| \n \u6708\u9593\u30d3\u30c7\u30aa\u8996\u8074\u6642\u9593<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \n \u00a0<\/strong><\/p>\n<\/td>\n| \n 12<\/strong>\u5e741Q<\/strong><\/p>\n<\/td>\n| \n 11<\/strong>\u5e744Q<\/strong><\/p>\n<\/td>\n| \n 11<\/strong>\u5e741Q<\/strong><\/p>\n<\/td>\n| \n \u524d\u5e74\u540c\u671f\u6bd4<\/strong><\/p>\n<\/td>\n| \n \u524d\u5e74\u540c\u671f\u5dee<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \u30c6\u30ec\u30d3\u653e\u9001\u306e\u8996\u8074<\/td>\n | \n 155:46<\/p>\n<\/td>\n | \n 153:19<\/p>\n<\/td>\n | \n 158:47<\/p>\n<\/td>\n | \n -1.9%<\/p>\n<\/td>\n | \n -3:07<\/p>\n<\/td>\n<\/tr>\n | \n| \u30bf\u30a4\u30e0\u30b7\u30d5\u30c8\u8996\u8074\uff08\u5168TV\u4e16\u5e2f\uff09<\/td>\n | \n 12:09<\/p>\n<\/td>\n | \n 11:44<\/p>\n<\/td>\n | \n 10:46<\/p>\n<\/td>\n | \n 12.8%<\/p>\n<\/td>\n | \n 1:23<\/p>\n<\/td>\n<\/tr>\n | \n| \u30bf\u30a4\u30e0\u30b7\u30d5\u30c8\u8996\u8074\uff08DVR\u4e16\u5e2f\uff09<\/td>\n | \n 26:24<\/p>\n<\/td>\n | \n 26:10<\/p>\n<\/td>\n | \n 26:14<\/p>\n<\/td>\n | \n 0.6%<\/p>\n<\/td>\n | \n 0:10<\/p>\n<\/td>\n<\/tr>\n | \n| \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5229\u7528<\/td>\n | \n 30:05<\/p>\n<\/td>\n | \n 28:55<\/p>\n<\/td>\n | \n 25:33<\/p>\n<\/td>\n | \n –*<\/p>\n<\/td>\n | \n –*<\/p>\n<\/td>\n<\/tr>\n | \n| \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30d3\u30c7\u30aa\u8996\u8074<\/td>\n | \n 5:34<\/p>\n<\/td>\n | \n 5:15<\/p>\n<\/td>\n | \n 4:33<\/p>\n<\/td>\n | \n –*<\/p>\n<\/td>\n | \n –*<\/p>\n<\/td>\n<\/tr>\n | \n| \u30e2\u30d0\u30a4\u30eb\u96fb\u8a71\u3067\u306e\u30d3\u30c7\u30aa\u8996\u8074<\/td>\n | \n 5:01<\/p>\n<\/td>\n | \n 4:54<\/p>\n<\/td>\n | \n 4:50<\/p>\n<\/td>\n | \n 4.8%<\/p>\n<\/td>\n | \n 0:11<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n * \u524d\u5e74\u540c\u671f\u3068\u306f\u8abf\u67fb\u65b9\u6cd5\u304c\u5909\u5316\u3057\u3066\u3044\u308b\u306e\u3067\u6bd4\u8f03\u4e0d\u53ef\u80fd
\nNielsen<\/p>\n Netflix\u7b49\u304c\u653e\u9001\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3068\u3057\u3066\u3001\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9 \u304b\u3089\u306e\u8131\u9000\u3082\u3042\u308b\u3002Nielsen\u306e\u30c7\u30fc\u30bf\u3067\u306f\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u52a0\u5165\u4e16\u5e2f\u306f2011\u5e74\u306e1Q\u3067\u306f1,158\u5104\u4e16\u5e2f\u3067\u3042\u3063\u305f\u306e\u304c\u30012012\u5e741Q\u3067\u306f1.143\u5104\u4e16\u5e2f\u306b\u6e1b\u3063\u3066\u3044\u308b\u3002\u30b1\u30fc\u30d6\u30ebTV\u3078\u306e\u52a0\u5165\u8005\u304c\u6700\u3082\u591a\u304f\u6e1b\u3063\u3066\u304a\u308a\u30016,265.1\u4e07\u4e16\u5e2f\u304b\u30895,980.7\u4e07\u4e16\u5e2f\u306b\u6e1b\u3063\u3066\u3044\u308b\u3002\u885b\u661f\u653e\u9001\u52a0\u5165\u4e16\u5e2f\u306f\u30013,429.7\u4e07\u4e16\u5e2f\u304b\u30893,456.7\u4e07\u4e16\u5e2f\u306b\u6e1b\u3063\u305f\u3002\u96fb\u8a71\u4e8b\u696d\u8005\u306e\u30d3\u30c7\u30aa\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u52a0\u5165\u4e16\u5e2f\u306f\u3001765.4\u4e07\u4e16\u5e2f\u304b\u30898.89\u4e07\u4e16\u5e2f\u306b\u5897\u3048\u3066\u3044\u308b\u3002<\/p>\n \u3057\u304b\u3057\u3001\u3053\u308c\u304cOTT-V\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u3060\u3068\u306f\u8a00\u3044\u5207\u308c\u306a\u3044\u3002\u305d\u306e\u7406\u7531\u306f\u3001\u5730\u4e0a\u6ce2\u3060\u3051\u306e\u8996\u8074\u4e16\u5e2f\u3082\u6e1b\u3063\u3066\u3044\u308b\u305f\u3081\u3067\u3042\u308b\u3002\u3082\u3057\u3001OTT-V\u3092\u898b\u3066\u3044\u308b\u306e\u3067\u3001\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u3092\u8131\u9000\u3057\u305f\u306e\u3067\u3042\u308c\u3070\u3001\u5730\u4e0a\u6ce2\u3060\u3051\u306e\u4e16\u5e2f\u304c\u5897\u3048\u308b\u306f\u305a\u3067\u3042\u308b\u3002Netflix\u306b\u52a0\u5165\u3092\u3057\u3066\u3044\u308b\u7406\u7531\u306f\u3001\u30d3\u30c7\u30aa\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u304c\u597d\u304d\u3060\u304b\u3089\u3067\u3042\u308a\u3001Netflix\u306b\u5165\u3063\u305f\u304b\u3089\u3068\u8a00\u3063\u3066\u30c6\u30ec\u30d3\u653e\u9001\u306e\u8996\u8074\u3092\u5168\u304f\u6b62\u3081\u308b\u4e8b\u306f\u7121\u3044\u3002\u9006\u306b\u3001Netflix\u306e\u52a0\u5165\u8005\u306e\u591a\u304f\u306f\u3001\u30d3\u30c7\u30aa\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u304c\u597d\u304d\u3067\u3042\u308a\u3001\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u306b\u3082\u5f15\u304d\u7d9a\u304d\u52a0\u5165\u3092\u3057\u3066\u3044\u308b\u3002GfK\u306e\u8abf\u67fb\u3067\u306f\u3001Netflix\u30e6\u30fc\u30b6\u304c\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u306b\u3082\u52a0\u5165\u3057\u3066\u3044\u308b\u7406\u7531\u3068\u3057\u3066\u3001\u30e9\u30a4\u30d6\u3067\u30cb\u30e5\u30fc\u30b9\u3092\u898b\u308b\u305f\u3081\u304c77%\u3001\u65b0\u3057\u3044\u30c6\u30ec\u30d3\u756a\u7d44\u304c66%\u3001\u30e9\u30a4\u30d6\u306e\u30b9\u30dd\u30fc\u30c4\u4e2d\u7d99\u304c58%\u3067\u3042\u3063\u305f\u3002<\/p>\n \n \n\n\n| \n \u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u52a0\u5165\u4e16\u5e2f<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| <\/td>\n | \n 12<\/strong>\u5e741Q<\/strong><\/p>\n<\/td>\n| \n 11<\/strong>\u5e744Q<\/strong><\/p>\n<\/td>\n| \n 11<\/strong>\u5e741Q<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \u30b1\u30fc\u30d6\u30ebTV<\/td>\n | \n 59,807<\/p>\n<\/td>\n | \n 60,473<\/p>\n<\/td>\n | \n 62,651<\/p>\n<\/td>\n<\/tr>\n | \n| \u885b\u661f\u653e\u9001<\/td>\n | \n 34,567<\/p>\n<\/td>\n | \n 34,553<\/p>\n<\/td>\n | \n 34,297<\/p>\n<\/td>\n<\/tr>\n | \n| \u96fb\u8a71\u4e8b\u696d\u8005<\/td>\n | \n 8,890<\/p>\n<\/td>\n | \n 8,452<\/p>\n<\/td>\n | \n 7,654<\/p>\n<\/td>\n<\/tr>\n | \n| \u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u5408\u8a08<\/td>\n | \n 103,264<\/p>\n<\/td>\n | \n 103,478<\/p>\n<\/td>\n | \n 104,602<\/p>\n<\/td>\n<\/tr>\n | \n| \u5730\u4e0a\u6ce2\u3060\u3051\u306e\u4e16\u5e2f<\/td>\n | \n 11,067<\/p>\n<\/td>\n | \n 11,043<\/p>\n<\/td>\n | \n 11,193<\/p>\n<\/td>\n<\/tr>\n | \n| \u5408\u8a08<\/td>\n | \n 114,331<\/p>\n<\/td>\n | \n 114,521<\/p>\n<\/td>\n | \n 115,795<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n Nielsen<\/p>\n \u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u52a0\u5165\u8005\u3060\u3051\u304c\u6e1b\u3063\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u305d\u308c\u306f\u30b3\u30fc\u30c9\u30ab\u30c3\u30c6\u30a3\u30f3\u30b0\uff08\u6709\u6599\u653e\u9001\u304b\u3089\u306e\u8131\u9000\uff09\u3067\u3042\u308b\u304c\u3001\u30c6\u30ec\u30d3\u8996\u8074\u4e16\u5e2f\u5168\u4f53\u304c\u6e1b\u3063\u3066\u3044\u308b\u306e\u306f\u3001\u30c6\u30ec\u30d3\u30ab\u30c3\u30c6\u30a3\u30f3\u30b0\u3067\u3042\u308b\u3002\u30c6\u30ec\u30d3\u8996\u8074\u4e16\u5e2f\u306f\u904e\u53bb3\u5e74\u9023\u7d9a\u3067\u6e1b\u3063\u3066\u304a\u308a\u3001\u5f53\u7136\u30c6\u30ec\u30d3\u306e\u8996\u8074\u8005\u3082\u6e1b\u3063\u3066\u3044\u308b\u3002Nielsen\u306b\u7d71\u8a08\u3067\u306f\u30012012\u5e741Q\u306eTV\u8996\u8074\u8005\u6570\u306f\u3001\u524d\u5e74\u540c\u671f\u304b\u30891.8%\u306e\u6e1b\u5c11\u3092\u3057\u3066\u3044\u308b\u3002<\/p>\n \n \n\n\n| \n \u5229\u7528\u8005\u6570<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \n \u00a0<\/strong><\/p>\n<\/td>\n| \n 12<\/strong>\u5e741Q<\/strong><\/p>\n<\/td>\n| \n 11<\/strong>\u5e744Q<\/strong><\/p>\n<\/td>\n| \n 11<\/strong>\u5e741Q<\/strong><\/p>\n<\/td>\n| \n \u524d\u5e74\u540c\u671f\u6bd4<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \u30c6\u30ec\u30d3\u653e\u9001\u306e\u8996\u8074<\/td>\n | \n 283,302<\/p>\n<\/td>\n | \n 284,455<\/p>\n<\/td>\n | \n 288,500<\/p>\n<\/td>\n | \n -1.8%<\/p>\n<\/td>\n<\/tr>\n | \n| \u30bf\u30a4\u30e0\u30b7\u30d5\u30c8\u8996\u8074\uff08\u5168TV\u4e16\u5e2f\uff09<\/td>\n | \n 145,553<\/p>\n<\/td>\n | \n 143,881<\/p>\n<\/td>\n | \n 133,657<\/p>\n<\/td>\n | \n 8.9%<\/p>\n<\/td>\n<\/tr>\n | \n| \u30bf\u30a4\u30e0\u30b7\u30d5\u30c8\u8996\u8074\uff08DVR\u4e16\u5e2f\uff09<\/td>\n | \n 115,207<\/p>\n<\/td>\n | \n 113,453<\/p>\n<\/td>\n | \n 107,065<\/p>\n<\/td>\n | \n 7.6%<\/p>\n<\/td>\n<\/tr>\n | \n| \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5229\u7528<\/td>\n | \n 211,633<\/p>\n<\/td>\n | \n 212,659<\/p>\n<\/td>\n | \n 190,913<\/p>\n<\/td>\n | \n –*<\/p>\n<\/td>\n<\/tr>\n | \n| \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30d3\u30c7\u30aa\u8996\u8074<\/td>\n | \n 162,523<\/p>\n<\/td>\n | \n 165,712<\/p>\n<\/td>\n | \n 142,437<\/p>\n<\/td>\n | \n –*<\/p>\n<\/td>\n<\/tr>\n | \n| \u30e2\u30d0\u30a4\u30eb\u96fb\u8a71\u306e\u5229\u7528<\/td>\n | \n 233,875<\/p>\n<\/td>\n | \n 232,663<\/p>\n<\/td>\n | \n 231,000<\/p>\n<\/td>\n | \n 1.2%<\/p>\n<\/td>\n<\/tr>\n | \n| \u30e2\u30d0\u30a4\u30eb\u96fb\u8a71\u3067\u306e\u30d3\u30c7\u30aa\u8996\u8074<\/td>\n | \n 35,957<\/p>\n<\/td>\n | \n 33,526<\/p>\n<\/td>\n | \n 28,538<\/p>\n<\/td>\n | \n 25.9%<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n * \u524d\u5e74\u540c\u671f\u3068\u306f\u8abf\u67fb\u65b9\u6cd5\u304c\u5909\u5316\u3057\u3066\u3044\u308b\u306e\u3067\u6bd4\u8f03\u4e0d\u53ef\u80fd
\nNielsen<\/p>\n Netflix\u30e6\u30fc\u30b6\u306f\u5e73\u5747\u3067\u30018\u6642\u9593\u4ee5\u4e0aNetflix\u3092\u898b\u3066\u304a\u308a\u3001\u305d\u306e80%\u4ee5\u4e0a\u306fNetflix\u306b\u52a0\u5165\u3057\u305f\u4e8b\u3067\u3001\u30c6\u30ec\u30d3\u653e\u9001\u306e\u8996\u8074\u306f\u5897\u3048\u305f\u3001\u3042\u308b\u3044\u306f\u5909\u308f\u3063\u3066\u3044\u306a\u3044\u3068\u7b54\u3048\u3066\u3044\u308b\u3002\u5f7c\u3089\u306e\u30d3\u30c7\u30aa\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u5229\u7528\u6642\u9593\u306f\u5897\u3048\u3066\u3044\u308b\u3053\u3068\u306b\u306a\u308b\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u3068\u540c\u6642\u306b\u3001\u30c6\u30ec\u30d3\u3092\u5168\u304f\u898b\u306a\u3044\u4e16\u5e2f\u3082\u5897\u3048\u3066\u3044\u308b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":" Nielsen\u304c\u767a\u8868\u3057\u305f2012\u5e74\u7b2c1\u56db\u534a\u671f\u306e\u30c6\u30ec\u30d3\u8996\u8074\u8abf\u67fb\u306b\u3088\u308b\u3068\u30011\u65e5\u306e\u30c6\u30ec…<\/p>\n Read more →<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[53,203],"class_list":["post-8648","post","type-post","status-publish","format-standard","hentry","category-newsanalysis","tag-53","tag-203"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t | | | | | | | | | | | | | | | | | | | |
![\"\"](\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2012\/10\/ImageCapture10-05-2012-5.jpg\" "\\"ImageCapture[10-05-2012-5]\\"")
<\/a><\/p>\n