{"id":7741,"date":"2011-11-04T12:38:48","date_gmt":"2011-11-04T19:38:48","guid":{"rendered":"http:\/\/www.nsirinc.com\/compass\/?p=7741"},"modified":"2011-11-04T12:38:48","modified_gmt":"2011-11-04T19:38:48","slug":"ott-v%e8%a6%96%e8%81%b4","status":"publish","type":"post","link":"https:\/\/www.nsirinc.com\/compass\/ott-v%e8%a6%96%e8%81%b4\/","title":{"rendered":"TV\u3001OTT-V\u8996\u8074"},"content":{"rendered":"

Nielsen\u304b\u3089\u7b2c2\u56db\u534a\u671f\u306e\u300cThe Cross-Platform Report\u300d\u304c\u767a\u8868\u3055\u308c\u305f\uff08www.nielsen.com\/crossplatform\uff09\u3002TV\u3001OTT-V\u3001\u30e2\u30d0\u30a4\u30eb\u30d3\u30c7\u30aa\u306e\u8996\u8074\u8005\u6570\u3001\u8996\u8074\u6642\u9593\u306f\u3069\u308c\u3082\u524d\u5e74\u540c\u671f\u3088\u308a\u5897\u3048\u3066\u3044\u308b\u30022011\u5e742Q\u306eTV\u8996\u8074\u8005\u306f2.88\u5104\u4eba\u3067\u30010.6%\u5897\u3067\u3042\u3063\u305f\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\uff08OTT\uff09\u30d3\u30c7\u30aa\u306e\u8996\u8074\u8005\u306f\u30011.43\u5104\u4eba\u306b\u306a\u3063\u305f\u304c\u30012010\u5e742Q\u304b\u3089\u306e\u6210\u9577\u7387\u306f\u4f4e\u304f\u30012.6%\u3067\u3042\u3063\u305f\u3002OTT-V\u306e\u8996\u8074\u8005\u306f\u3001TV\u8996\u8074\u8005\u306e50%\u306b\u9054\u3057\u3066\u3044\u308b\u3002\u8996\u8074\u8005\u6570\u3067\u306e\u6210\u9577\u7387\u304c\u9ad8\u3044\u306e\u306f\u30e2\u30d0\u30a4\u30eb\u30d3\u30c7\u30aa\u306e\u8996\u8074\u3067\u3001\u8996\u8074\u8005\u306f\u524d\u5e74\u540c\u671f\u304b\u308936.2%\u5897\u3048\u30012992\u4e07\u4eba\u3068\u306a\u3063\u305f\u3002\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u306e\u5229\u7528\u8005\u306b\u304a\u3051\u308bOTT-V\u306e\u8996\u8074\u8005\u306f\u300175%\u306b\u9054\u3057\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3001\u643a\u5e2f\u96fb\u8a71\u5229\u7528\u8005\u306b\u304a\u3051\u308b\u30e2\u30d0\u30a4\u30eb\u30d3\u30c7\u30aa\u8996\u8074\u8005\u306f\u307e\u306013%\u3067\u3057\u304b\u306a\u3044\u3002<\/p>\n

\u8996\u8074\u6642\u9593\u3067\u306f\u5bb6\u5ead\u306b\u304a\u3051\u308bTV\u306e\u6708\u9593\u5e73\u5747\u8996\u8074\u6642\u9593\u306f146\u6642\u959320\u5206\u3067\u3042\u3063\u305f\u30021Q\u306e158:47\u6642\u9593\u3088\u308a\u6e1b\u3063\u3066\u3044\u308b\u304c\u3001\u524d\u5e74\u540c\u671f\u304b\u30892\u6642\u959343\u5206\uff081.9%\uff09\u5897\u3048\u3066\u3044\u308b\u3002OTT-V\u306e\u8996\u8074\u8005\u306f\u3001TV\u8996\u8074\u8005\u306e50%\u306b\u9054\u3057\u3066\u3044\u308b\u304c\u3001\u8996\u8074\u6642\u9593\u306f\u307e\u3060\u5c11\u306a\u3044\u3002OTT-V\u306e\u6708\u9593\u5e73\u5747\u8996\u8074\u6642\u9593\u306f\u524d\u5e74\u540c\u671f\u304b\u308914.7%\u5897\u3048\u305f\u304c\u3001\u307e\u30604\u6642\u959326\u5206\u3067\u3057\u304b\u306a\u3044\u3002DVR\u3067\u306e\u518d\u751f\u8996\u8074\u306f24:29\u3067\u3042\u308a\u3001OTT-V\u306f\u305d\u306e5\u5206\u306e1\u3067\u3057\u304b\u306a\u3044\u3002\u643a\u5e2f\u96fb\u8a71\u3067\u306e\u30e2\u30d0\u30a4\u30eb\u8996\u8074\u306f4\u6642\u959320\u5206\u3067\u3001OTT-V\u306e\u8996\u8074\u6642\u9593\u3068\u6b86\u3069\u540c\u3058\u3067\u3042\u308b\u3002<\/p>\n

ComScore\u306f\u6bce\u6708\u306eOTT-V\u306e\u8996\u8074\u52d5\u5411\u306e\u7d71\u8a08\u3092\u767a\u8868\u3057\u3066\u3044\u308b\u304c\u3001\u8996\u8074\u6642\u9593\u306b\u95a2\u3057\u3066\u306f\u3001Nielsen\u3068ComScore\u306e\u6570\u5b57\u3067\u306f\u5927\u304d\u306a\u5dee\u304c\u3042\u308b\u3002ComScore\u306e2011\u5e749\u6708\u306e\u7d71\u8a08\u3067\u306f\u3001\u8996\u8074\u8005\u6570\u306f1.82\u5104\u4eba\u3067\u3001Nielsen\u306e1.39\u5104\u4eba\u3088\u308a\u5927\u304d\u3044\u3002\u305d\u308c\u4ee5\u4e0a\u306b\u3001\u8996\u8074\u6642\u9593\u3067\u306f\u5927\u304d\u306a\u5dee\u304c\u3042\u308b\u3001ComScore\u306e\u7d71\u8a08\u3067\u306f\u6708\u9593\u5e73\u5747\u8996\u8074\u6642\u9593\u306f19.5\u6642\u9593\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n\n\n\n\n\n\n\n\n\n\n
\n

\u6708\u9593\u5229\u7528\u8005\u6570\uff081,000<\/strong>\u4eba\uff09<\/strong><\/p>\n<\/td>\n<\/tr>\n

 <\/td>\n2010<\/strong>\u5e742Q<\/strong><\/td>\n2011<\/strong>\u5e741Q<\/strong><\/td>\n2011<\/strong>\u5e742Q<\/strong><\/td>\n\u524d\u5e74\u5ea6\u540c\u671f\u6bd4<\/strong><\/td>\n<\/tr>\n
\u5bb6\u5ead\u3067\u306eTV\u8996\u8074<\/td>\n286,648<\/td>\n288,500<\/td>\n288,256<\/td>\n0.6%<\/td>\n<\/tr>\n
\u30bf\u30a4\u30e0\u30b7\u30d5\u30c8TV\u8996\u8074<\/td>\n97,914<\/td>\n107,065<\/td>\n110,547<\/td>\n12.9%<\/td>\n<\/tr>\n
\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5229\u7528<\/td>\n192,128<\/td>\n190,913<\/td>\n192,395<\/td>\n0.1%<\/td>\n<\/tr>\n
\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30d3\u30c7\u30aa\u8996\u8074<\/td>\n139,338<\/td>\n142,437<\/td>\n143,002<\/td>\n2.6%<\/td>\n<\/tr>\n
\u643a\u5e2f\u96fb\u8a71\u5229\u7528<\/td>\n229,375<\/td>\n231,000<\/td>\n231,355<\/td>\n0.9%<\/td>\n<\/tr>\n
\u643a\u5e2f\u96fb\u8a71\u3067\u306e\u30d3\u30c7\u30aa\u8996\u8074<\/td>\n21,957<\/td>\n28,538<\/td>\n29,916<\/td>\n36.2%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n
\n

\u6708\u9593\u5e73\u5747\u5229\u7528\u6642\u9593\uff08\u6642:<\/strong>\u5206\uff09<\/strong><\/p>\n<\/td>\n<\/tr>\n

 <\/td>\n10<\/strong>\u5e742Q<\/strong><\/td>\n11<\/strong>\u5e741Q<\/strong><\/td>\n11<\/strong>\u5e742Q<\/strong><\/td>\n\u524d\u5e74\u5ea6\u540c\u671f\u6bd4<\/strong><\/td>\n\u524d\u5e74\u5ea6\u540c\u671f\u5dee<\/strong><\/td>\n<\/tr>\n
\u5bb6\u5ead\u3067\u306eTV\u8996\u8074<\/td>\n143:37<\/td>\n158:47<\/td>\n146:20<\/td>\n1.9%<\/td>\n2:43<\/td>\n<\/tr>\n
\u30bf\u30a4\u30e0\u30b7\u30d5\u30c8TV\u8996\u8074<\/td>\n9:27<\/td>\n10:46<\/td>\n10:30<\/td>\n11.1%<\/td>\n1:03<\/td>\n<\/tr>\n
DVR\u518d\u751f\u8996\u8074<\/td>\n24:27<\/td>\n26:14<\/td>\n24:29<\/td>\n0.1%<\/td>\n0:02<\/td>\n<\/tr>\n
\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5229\u7528<\/td>\n25:07<\/td>\n25:33<\/td>\n24:25<\/td>\n-2.8%<\/td>\n-0:42<\/td>\n<\/tr>\n
\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30d3\u30c7\u30aa\u8996\u8074<\/td>\n3:52<\/td>\n4:33<\/td>\n4:26<\/td>\n14.7%<\/td>\n0:34<\/td>\n<\/tr>\n
\u643a\u5e2f\u96fb\u8a71\u3067\u306e\u30d3\u30c7\u30aa\u8996\u8074<\/td>\n3:37<\/td>\n4:20<\/td>\n4:20<\/td>\n19.8%<\/td>\n0:43<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Nielsen<\/p>\n

\u6027\u3001\u5e74\u9f62\u5225\u3067\u306f\u3001\u5973\u6027\u306e\u65b9\u304c\u7537\u6027\u3088\u308aTV\u8996\u8074\u304c\u591a\u304f\u3001OTT-V\u3001\u30e2\u30d0\u30a4\u30eb\u30d3\u30c7\u30aa\u306e\u8996\u8074\u304c\u5c11\u306a\u3044\u3002OTT-V\u306e\u8996\u8074\u3067\u306f\u7537\u6027\u304c5:05\u3001\u5973\u6027\u304c3:53\u3067\u30011:12\u306e\u5dee\u304c\u3042\u308b\u3002\u30e2\u30d0\u30a4\u30eb\u30d3\u30c7\u30aa\u306e\u8996\u8074\u3067\u306f\u5dee\u306f\u300143\u5206\u3067\u3042\u308b\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30d3\u30c7\u30aa\u306e\u8996\u8074\u306f\u7537\u5973\u3068\u308218\u6b73\u304b\u308949\u6b73\u304c\u591a\u3044\u3002\u3057\u304b\u3057\u3001\u9ad8\u5e74\u9f62\u304c\u4f4e\u3044\u8a33\u3067\u306f\u306a\u304f\u300150\u6b73\u4ee5\u4e0a\u306eOTT-V\u306e\u8996\u8074\u6642\u9593\u306f\u30012\u6b73\u304b\u308917\u6b73\u306e\u8996\u8074\u6642\u9593\u3088\u308a\u591a\u3044\u3002<\/p>\n\n\n\n\n\n\n\n\n
\n

\u6027\u3001\u5e74\u9f62\u52252011<\/strong>\u5e74\u7b2c2<\/strong>\u56db\u534a\u671f\u6708\u9593\u5e73\u5747\u5229\u7528\u6642\u9593\uff08\u6642:<\/strong>\u5206\uff09<\/strong><\/p>\n<\/td>\n<\/tr>\n

 <\/td>\n2<\/strong>\uff5e17<\/strong>\u6b73<\/strong><\/td>\n18<\/strong>\uff5e49<\/strong>\u6b73<\/strong><\/td>\n50<\/strong>\u6b73\u4ee5\u4e0a<\/strong><\/td>\n2<\/strong>\u6b73\u4ee5\u4e0a<\/strong><\/td>\n<\/tr>\n
\u7537\u6027<\/strong><\/td>\n\u5973\u6027<\/strong><\/td>\n\u7537\u6027<\/strong><\/td>\n\u5973\u6027<\/strong><\/td>\n\u7537\u6027<\/strong><\/td>\n\u5973\u6027<\/strong><\/td>\n\u7537\u6027<\/strong><\/td>\n\u5973\u6027<\/strong><\/td>\n<\/tr>\n
TV<\/td>\n105:15<\/td>\n107:27<\/td>\n128:06<\/td>\n138:16<\/td>\n178:07<\/td>\n202:15<\/td>\n138:26<\/td>\n153:52<\/td>\n<\/tr>\n
OTT-V<\/td>\n3:24<\/td>\n2:47<\/td>\n6:38<\/td>\n4:47<\/td>\n3:18<\/td>\n2:54<\/td>\n5:05<\/td>\n3:53<\/td>\n<\/tr>\n
\u30e2\u30d0\u30a4\u30eb<\/td>\nNA<\/td>\nNA<\/td>\n4:20<\/td>\n3:37<\/td>\n2:10<\/td>\n2:10<\/td>\n4:20<\/td>\n3:37<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Nielsen<\/p>\n

\u6620\u50cf\u30b5\u30fc\u30d3\u30b9\u306e\u8996\u8074\u6642\u9593\u3067\u306f\u3001\u4eba\u7a2e\u3067\u3082\u5927\u304d\u306a\u5dee\u304c\u51fa\u308b\u3002\u30a2\u30d5\u30ea\u30ab\u30f3\u30fb\u30a2\u30e1\u30ea\u30ab\u30f3\u306f\u5168\u4f53\u7684\u306b\u8996\u8074\u6642\u9593\u304c\u591a\u3044\u3002\u30d2\u30b9\u30d1\u30cb\u30c3\u30af\u3001\u305d\u308c\u306b\u30a2\u30b8\u30a2\u7cfb\u306fTV\u8996\u8074\u6642\u9593\u304c\u4f4e\u304f\u3001OTT-V\u3001\u30e2\u30d0\u30a4\u30eb\u30d3\u30c7\u30aa\u306e\u8996\u8074\u304c\u591a\u3044\u3002<\/p>\n\n\n\n\n\n\n\n
\n

\u4eba\u7a2e\u52252011<\/strong>\u5e74\u7b2c2<\/strong>\u56db\u534a\u671f\u6708\u9593\u5e73\u5747\u5229\u7528\u6642\u9593\uff08\u6642:<\/strong>\u5206\uff09<\/strong><\/p>\n<\/td>\n<\/tr>\n

 <\/td>\n\u767d\u4eba<\/strong><\/td>\n\u30a2\u30d5\u30ea\u30ab\u30f3\u30fb\u30a2\u30e1\u30ea\u30ab\u30f3<\/strong><\/td>\n\u30d2\u30b9\u30d1\u30cb\u30c3\u30af<\/strong><\/td>\n\u30a2\u30b8\u30a2\u30f3<\/strong><\/td>\n<\/tr>\n
TV<\/td>\n141:56<\/td>\n201:46<\/td>\n126:54<\/td>\n96:31<\/td>\n<\/tr>\n
OTT-V<\/td>\n3:50<\/td>\n5:58<\/td>\n6:15<\/td>\n9:11<\/td>\n<\/tr>\n
\u30e2\u30d0\u30a4\u30eb<\/td>\n3:37<\/td>\n5:25<\/td>\n4:20<\/td>\n6:30<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Nielsen<\/p>\n","protected":false},"excerpt":{"rendered":"

Nielsen\u304b\u3089\u7b2c2\u56db\u534a\u671f\u306e\u300cThe Cross-Platform Repor…<\/p>\n

Read more →<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[53],"class_list":["post-7741","post","type-post","status-publish","format-standard","hentry","category-newsanalysis","tag-53"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t