{"id":678,"date":"2009-04-05T12:53:57","date_gmt":"2009-04-05T19:53:57","guid":{"rendered":"http:\/\/www.nsirinc.com\/compass\/?p=678"},"modified":"2011-08-16T16:16:50","modified_gmt":"2011-08-16T23:16:50","slug":"%e3%82%bf%e3%82%a4%e3%83%a0%e3%82%b7%e3%83%95%e3%83%88%e8%a6%96%e8%81%b4","status":"publish","type":"post","link":"https:\/\/www.nsirinc.com\/compass\/%e3%82%bf%e3%82%a4%e3%83%a0%e3%82%b7%e3%83%95%e3%83%88%e8%a6%96%e8%81%b4\/","title":{"rendered":"\u30bf\u30a4\u30e0\u30b7\u30d5\u30c8\u8996\u8074"},"content":{"rendered":"<p>Nielsen\u306b\u3088\u308b\u3068\u30012008\u5e74\u306b\u304a\u3051\u308bDVR\u306e\u4e16\u5e2f\u666e\u53ca\u7387\u306f25%\u3067\u3042\u3063\u305f\u3002DVR\u3092\u4f7f\u3063\u305f\u30bf\u30a4\u30e0\u30b7\u30d5\u30c8\u306e\u8996\u8074\u7d71\u8a08\u304c\u767a\u8868\u3055\u308c\u308b\u4e8b\u3067\u3001\u9762\u767d\u3044\u30c8\u30ec\u30f3\u30c9\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>DVR\u306b\u3088\u308b\u8996\u8074\u8005\u7d71\u8a08\u3092\u305d\u306e\u30b5\u30fc\u30d3\u30b9\u306e1\u3064\u3068\u3057\u3066\u58f2\u308a\u8fbc\u3082\u3046\u3068\u3057\u3066\u3044\u308b\u3001TiVo\u306f2009\u5e741\u6708\u306e\u30b7\u30fc\u30ba\u30f3\u30b9\u30bf\u30fc\u30c8\u306e\u5e7e\u3064\u304b\u306e\u756a\u7d44\u306eDVR\u8996\u8074\u7d71\u8a08\u3092\u767a\u8868\u3057\u305f\u3002\u3053\u306eTiVo\u306eStopWatch\u7d71\u8a08\u306b\u3088\u308b\u3068\u30017\u3064\u4e2d\u306e6\u3064\u306e\u756a\u7d44\u306e\u8996\u8074\u8005\u306e\u6700\u4f4e50%\u306fDVR\u3067\u30bf\u30a4\u30e0\u30b7\u30d5\u30c8\u3055\u308c\u305f\u8996\u8074\u3067\u3042\u3063\u305f\u3002\u307e\u305f\u3001ABC\u306e\u300cLost\u300d\u3067\u306f\u653e\u9001\u65e5\u304b\u30893\u65e5\u304b\u308914\u65e5\u5f8c\u306e\u8996\u8074\u304c\u30bf\u30a4\u30e0\u30b7\u30d5\u30c8\u8996\u8074\u5168\u4f53\u306e27%\u3082\u3042\u308a\u3001Nielsen\u304c\u4f7f\u3063\u3066\u3044\u308b\u7d71\u8a08\u3067\u306f\u8a08\u7b97\u3055\u308c\u306a\u3044\u8996\u8074\u304c\u591a\u304f\u3042\u308b\u4e8b\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"9\" width=\"669\" valign=\"top\">\n<p align=\"center\"><strong>1<\/strong><strong>\u6708\u30b9\u30bf\u30fc\u30c8\u306e\u756a\u7d44\u306e\u30bf\u30a4\u30e0\u30b7\u30d5\u30c8\u8996\u8074<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"2\" width=\"115\">\n<p align=\"center\"><strong>\u756a\u7d44<\/strong><\/p>\n<\/td>\n<td rowspan=\"2\" width=\"66\">\n<p align=\"center\"><strong>\u30cd\u30c3\u30c8\u30ef\u30fc\u30af<\/strong><\/p>\n<\/td>\n<td rowspan=\"2\" width=\"78\">\n<p align=\"center\"><strong>\u653e\u9001\u65e5<\/strong><\/p>\n<\/td>\n<td colspan=\"3\" width=\"204\" valign=\"top\">\n<p align=\"center\"><strong>\u30bf\u30a4\u30e0\u30b7\u30d5\u30c8\u8996\u8074\u7387<\/strong><\/p>\n<\/td>\n<td colspan=\"3\" width=\"206\" valign=\"top\">\n<p align=\"center\"><strong>\u30bf\u30a4\u30e0\u30b7\u30d5\u30c8\u3067\u306e\u30b7\u30a7\u30a2<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"66\" valign=\"top\">\n<p align=\"center\"><strong>&lt;1<\/strong><strong>\u6642\u9593<\/strong><\/p>\n<\/td>\n<td width=\"72\" valign=\"top\">\n<p align=\"center\"><strong>&lt;24<\/strong><strong>\u6642\u9593<\/strong><\/p>\n<\/td>\n<td width=\"66\" valign=\"top\">\n<p align=\"center\"><strong>3-14<\/strong><strong>\u65e5<\/strong><\/p>\n<\/td>\n<td width=\"72\" valign=\"top\">\n<p align=\"center\"><strong>&lt;1<\/strong><strong>\u6642\u9593<\/strong><\/p>\n<\/td>\n<td width=\"72\" valign=\"top\">\n<p align=\"center\"><strong>&lt;24<\/strong><strong>\u6642\u9593<\/strong><\/p>\n<\/td>\n<td width=\"62\" valign=\"top\">\n<p align=\"center\"><strong>3-14<\/strong><strong>\u65e5<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"115\" valign=\"top\">Lost<\/td>\n<td width=\"66\" valign=\"top\">\n<p align=\"center\">ABC<\/p>\n<\/td>\n<td width=\"78\" valign=\"top\">\n<p align=\"center\">1\/21<\/p>\n<\/td>\n<td width=\"66\" valign=\"top\">\n<p align=\"center\">2.7<\/p>\n<\/td>\n<td width=\"72\" valign=\"top\">\n<p align=\"center\">5.6<\/p>\n<\/td>\n<td width=\"66\" valign=\"top\">\n<p align=\"center\">2.9<\/p>\n<\/td>\n<td width=\"72\" valign=\"top\">\n<p align=\"center\">26%<\/p>\n<\/td>\n<td width=\"72\" valign=\"top\">\n<p align=\"center\">52%<\/p>\n<\/td>\n<td width=\"62\" valign=\"top\">\n<p align=\"center\">27%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"115\" valign=\"top\">24<\/td>\n<td width=\"66\" valign=\"top\">\n<p align=\"center\">Fox<\/p>\n<\/td>\n<td width=\"78\" valign=\"top\">\n<p align=\"center\">1\/11<\/p>\n<\/td>\n<td width=\"66\" valign=\"top\">\n<p align=\"center\">2.7<\/p>\n<\/td>\n<td width=\"72\" valign=\"top\">\n<p align=\"center\">5.5<\/p>\n<\/td>\n<td width=\"66\" valign=\"top\">\n<p align=\"center\">1.8<\/p>\n<\/td>\n<td width=\"72\" valign=\"top\">\n<p align=\"center\">30%<\/p>\n<\/td>\n<td width=\"72\" valign=\"top\">\n<p align=\"center\">61%<\/p>\n<\/td>\n<td width=\"62\" valign=\"top\">\n<p align=\"center\">20%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"115\" valign=\"top\">American Idol<\/td>\n<td width=\"66\" valign=\"top\">\n<p align=\"center\">Fox<\/p>\n<\/td>\n<td width=\"78\" valign=\"top\">\n<p align=\"center\">1\/13<\/p>\n<\/td>\n<td width=\"66\" valign=\"top\">\n<p align=\"center\">4.3<\/p>\n<\/td>\n<td width=\"72\" valign=\"top\">\n<p align=\"center\">8.4<\/p>\n<\/td>\n<td width=\"66\" valign=\"top\">\n<p align=\"center\">1.3<\/p>\n<\/td>\n<td width=\"72\" valign=\"top\">\n<p align=\"center\">37%<\/p>\n<\/td>\n<td width=\"72\" valign=\"top\">\n<p align=\"center\">73%<\/p>\n<\/td>\n<td width=\"62\" valign=\"top\">\n<p align=\"center\">11%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"115\" valign=\"top\">Scrubs<\/td>\n<td width=\"66\" valign=\"top\">\n<p align=\"center\">ABC<\/p>\n<\/td>\n<td width=\"78\" valign=\"top\">\n<p align=\"center\">1\/6<\/p>\n<\/td>\n<td width=\"66\" valign=\"top\">\n<p align=\"center\">1.0<\/p>\n<\/td>\n<td width=\"72\" valign=\"top\">\n<p align=\"center\">1.8<\/p>\n<\/td>\n<td width=\"66\" valign=\"top\">\n<p align=\"center\">0.5<\/p>\n<\/td>\n<td width=\"72\" valign=\"top\">\n<p align=\"center\">29%<\/p>\n<\/td>\n<td width=\"72\" valign=\"top\">\n<p align=\"center\">66%<\/p>\n<\/td>\n<td width=\"62\" valign=\"top\">\n<p align=\"center\">17%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"115\" valign=\"top\">Friday Night Lights<\/td>\n<td width=\"66\" valign=\"top\">\n<p align=\"center\">NBC<\/p>\n<\/td>\n<td width=\"78\" valign=\"top\">\n<p align=\"center\">1\/16<\/p>\n<\/td>\n<td width=\"66\" valign=\"top\">\n<p align=\"center\">0.8<\/p>\n<\/td>\n<td width=\"72\" valign=\"top\">\n<p align=\"center\">1.5<\/p>\n<\/td>\n<td width=\"66\" valign=\"top\">\n<p align=\"center\">0.5<\/p>\n<\/td>\n<td width=\"72\" valign=\"top\">\n<p align=\"center\">40%<\/p>\n<\/td>\n<td width=\"72\" valign=\"top\">\n<p align=\"center\">57%<\/p>\n<\/td>\n<td width=\"62\" valign=\"top\">\n<p align=\"center\">20%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"115\" valign=\"top\">The Bachelor<\/td>\n<td width=\"66\" valign=\"top\">\n<p align=\"center\">ABC<\/p>\n<\/td>\n<td width=\"78\" valign=\"top\">\n<p align=\"center\">1\/5<\/p>\n<\/td>\n<td width=\"66\" valign=\"top\">\n<p align=\"center\">1.7<\/p>\n<\/td>\n<td width=\"72\" valign=\"top\">\n<p align=\"center\">3.2<\/p>\n<\/td>\n<td width=\"66\" valign=\"top\">\n<p align=\"center\">0.4<\/p>\n<\/td>\n<td width=\"72\" valign=\"top\">\n<p align=\"center\">40%<\/p>\n<\/td>\n<td width=\"72\" valign=\"top\">\n<p align=\"center\">76%<\/p>\n<\/td>\n<td width=\"62\" valign=\"top\">\n<p align=\"center\">11%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"115\" valign=\"top\">The Biggest Loser<\/td>\n<td width=\"66\" valign=\"top\">\n<p align=\"center\">NBC<\/p>\n<\/td>\n<td width=\"78\" valign=\"top\">\n<p align=\"center\">1\/6<\/p>\n<\/td>\n<td width=\"66\" valign=\"top\">\n<p align=\"center\">1.7<\/p>\n<\/td>\n<td width=\"72\" valign=\"top\">\n<p align=\"center\">2.8<\/p>\n<\/td>\n<td width=\"66\" valign=\"top\">\n<p align=\"center\">0.4<\/p>\n<\/td>\n<td width=\"72\" valign=\"top\">\n<p align=\"center\">45%<\/p>\n<\/td>\n<td width=\"72\" valign=\"top\">\n<p align=\"center\">77%<\/p>\n<\/td>\n<td width=\"62\" valign=\"top\">\n<p align=\"center\">11%<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>TiVo StopWatch<\/p>\n<p>7\u3064\u306e\u756a\u7d44\u4e2d\u306e3\u3064\u306f\u30ea\u30a2\u30ea\u30c6\u30a3\u30fc\u30b7\u30e7\u30fc\uff08American Idol\u3001The Bachelor\u3001The Biggest Loser\uff09\u3067\u3001\u3053\u308c\u3089\u306f24\u6642\u9593\u4ee5\u5185\u3067\u306e\u8996\u8074\u304c\u591a\u304f\u30013\u65e5\u5f8c\u306e\u8996\u8074\u306f\u5c11\u306a\u3044\u3002\u305d\u308c\u306b\u6bd4\u3079\u3001\u30c9\u30e9\u30de\u3067\u306f3\u65e5\u4ee5\u5f8c\u306e\u8996\u8074\u3082\u756a\u7d44\u306b\u3088\u3063\u3066\u306f\u304b\u306a\u308a\u9ad8\u3044\u3002<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-679 aligncenter\" title=\"\u30bf\u30a4\u30e0\u30b7\u30d5\u30c8\u8996\u8074\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2009\/07\/CropperCapture7.jpg\" alt=\"\u30bf\u30a4\u30e0\u30b7\u30d5\u30c8\u8996\u8074\" width=\"428\" height=\"265\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2009\/07\/CropperCapture7.jpg 428w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2009\/07\/CropperCapture7-300x185.jpg 300w\" sizes=\"auto, (max-width: 428px) 100vw, 428px\" \/><\/p>\n<p>\u307e\u305f\u3001Empower MediaMarketing\u793e\u306fNielsen\u306e9\u67081\u65e5\u304b\u308910\u670831\u65e5\u307e\u3067\u306eLive\uff0b7\uff08\u653e\u9001\u5f53\u65e5\u3001\u30d7\u30e9\u30b97\u65e5\u9593\uff09\u306e\u8996\u8074\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3057\u305f\u5206\u6790\u306e\u7d50\u679c\u3092\u767a\u8868\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308b\u3068\u3001DVR\u3067\u306e\u30bf\u30a4\u30e0\u30b7\u30d5\u30c8\u8996\u8074\u306f\u756a\u7d44\u306b\u3088\u3063\u3066\u5927\u304d\u306a\u9055\u3044\u304c\u3042\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u9593\u3067\u3082\u9055\u3044\u304c\u3042\u308b\u3002\u30bf\u30a4\u30e0\u30b7\u30d5\u30c8\u3067\u306e\u8996\u8074\u304c\u591a\u3044\u306e\u306f5\u5927\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u4e2d\u3067\u306fNBC\u3067\u3001\u305d\u306e21.8%\u304c\u30bf\u30a4\u30e0\u30b7\u30d5\u30c8\u8996\u8074\u3067\u3042\u3063\u305f\u30022\u4f4d\u306fCW\u3067\u300121.4%\u3067\u3042\u3063\u305f\u3002<\/p>\n<p>5\u5927\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u8996\u8074\u30b7\u30a7\u30a2\u306e\u9806\u4f4d\u306fCBS\u3001Fox\u3001ABC\u3001NBC\u3001CW\u3067\u3042\u308a\u3001\u8996\u8074\u30b7\u30a7\u30a2\u304c\u4f4e\u3044\u307b\u3069\u3001\u30bf\u30a4\u30e0\u30b7\u30d5\u30c8\u306e\u8996\u8074\u304c\u591a\u3044\u50be\u5411\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nielsen\u306b\u3088\u308b\u3068\u30012008\u5e74\u306b\u304a\u3051\u308bDVR\u306e\u4e16\u5e2f\u666e\u53ca\u7387\u306f25%\u3067\u3042\u3063\u305f\u3002D&hellip;<\/p>\n<p class=\"more-link-p\"><a class=\"more-link\" href=\"https:\/\/www.nsirinc.com\/compass\/%e3%82%bf%e3%82%a4%e3%83%a0%e3%82%b7%e3%83%95%e3%83%88%e8%a6%96%e8%81%b4\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,19,20],"tags":[52],"class_list":["post-678","post","type-post","status-publish","format-standard","hentry","category-freecontent","category-newsanalysis","category-regulationsmarket","tag-52"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ted W\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.nsirinc.com\/compass\/%e3%82%bf%e3%82%a4%e3%83%a0%e3%82%b7%e3%83%95%e3%83%88%e8%a6%96%e8%81%b4\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2\" 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