{"id":5120,"date":"2011-04-01T13:56:10","date_gmt":"2011-04-01T20:56:10","guid":{"rendered":"http:\/\/www.nsirinc.com\/compass\/?p=5120"},"modified":"2011-04-01T13:56:10","modified_gmt":"2011-04-01T20:56:10","slug":"%e4%ba%ba%e7%a8%ae%e3%81%a8%e3%83%93%e3%83%87%e3%82%aa%e8%a6%96%e8%81%b4","status":"publish","type":"post","link":"https:\/\/www.nsirinc.com\/compass\/%e4%ba%ba%e7%a8%ae%e3%81%a8%e3%83%93%e3%83%87%e3%82%aa%e8%a6%96%e8%81%b4\/","title":{"rendered":"\u4eba\u7a2e\u3068\u30d3\u30c7\u30aa\u8996\u8074"},"content":{"rendered":"

\u8abf\u67fb\u4f1a\u793e\u306eHorowtiz Associates\u304c\u767a\u8868\u3057\u305f\u30c7\u30fc\u30bf\u3067\u306f\u3001TV\u4ee5\u5916\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08PC\u3001\u30e2\u30d0\u30a4\u30eb\u7b49\uff09\u3092\u4f7f\u3063\u305fTV\u756a\u7d44\u306e\u8996\u8074\u306f\u3001\u90fd\u5e02\u90e8\u3067\u306f\u767d\u4eba\u3088\u308a\u3001\u30a2\u30b8\u30a2\u3001\u30d2\u30b9\u30d1\u30cb\u30c3\u30af\u3001\u30d6\u30e9\u30c3\u30af\u306e\u65b9\u304c\u591a\u3044\u3002\u90fd\u5e02\u306b\u4f4f\u3080\u4eba\u305f\u3061\u306e31%\u306fTV\u4ee5\u5916\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067TV\u756a\u7d44\u3092\u898b\u3066\u3044\u308b\u3002\u6700\u3082\u591a\u3044\u306e\u306f\u30a2\u30b8\u30a2\u4eba\u3067\u300141%\u3068\u306a\u3063\u3066\u3044\u308b\u30022\u4f4d\u306f\u30d2\u30b9\u30d1\u30cb\u30c3\u30af\uff0837%\uff09\u30013\u4f4d\u306f\u30d6\u30e9\u30c3\u30af\uff0836%\uff09\u3067\u3001\u767d\u4eba\u3067\u306f25%\u3068\u5c11\u306a\u3044\u3002TV\u4ee5\u5916\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u306b\u9650\u5b9a\u3059\u308b\u3068\u30a2\u30b8\u30a2\u4eba\u304c35%\u3001\u30d2\u30b9\u30d1\u30cb\u30c3\u30af17%\u3001\u30d6\u30e9\u30c3\u30af15%\u3068\u306a\u308b\u3002\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u3060\u3068\u3001\u30d2\u30b9\u30d1\u30cb\u30c3\u30af\u3068\u30d6\u30e9\u30c3\u30af\u304c\u305d\u308c\u305e\u308c14%\u3067\u3001\u30c8\u30c3\u30d7\u3002\u767d\u4eba\u304c7%\u30672\u4f4d\u3001\u30a2\u30b8\u30a2\u4eba\u306f5%\u3068\u4f4e\u3044\u3002<\/p>\n

\u307e\u305f\u3001Nielsen\u793e\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u901a\u5e38\u306eTV\u306e\u8996\u8074\u306b\u95a2\u3057\u3066\u306f\u30a2\u30b8\u30a2\u4eba\u304c\u6700\u3082\u5c11\u306a\u3044\u3002\u540c\u793e\u306e\u300cState of the Media: TV Usage Trends\u300d\u306b\u3088\u308b\u3068\u3001\u30a2\u30b8\u30a2\u4eba\u306eTV\u8996\u8074\u306f2010\u5e74\u7b2c4\u56db\u534a\u671f\u3067\u306f\u3001\u6708\u959396\u6642\u959336\u5206\u3067\u3042\u3063\u305f\u3002\u6700\u3082\u591a\u3044\u306e\u306f\u30d6\u30e9\u30c3\u30af\u3067\u3001211\u6642\u95938\u5206\u3067\u3042\u3063\u305f\u3002\u30a2\u30b8\u30a2\u4eba\u306f\u30bf\u30a4\u30e0\u30b7\u30d5\u30c8\u3067\u306e\u8996\u8074\u3082\u5c11\u306a\u3044\u3002<\/p>\n\n\n\n\n\n\n\n
2010<\/strong>\u5e744Q<\/strong><\/td>\n\u767d\u4eba<\/strong><\/td>\n\u30d6\u30e9\u30c3\u30af<\/strong><\/td>\n\u30d2\u30b9\u30d1\u30cb\u30c3\u30af<\/strong><\/td>\n\u30a2\u30b8\u30a2\u4eba<\/strong><\/td>\n<\/tr>\n
\u901a\u5e38\u306eTV<\/td>\n139:32<\/td>\n211:08<\/td>\n131:24<\/td>\n96:36<\/td>\n<\/tr>\n
\u30bf\u30a4\u30e0\u30b7\u30d5\u30c8TV*<\/td>\n10:32<\/td>\n7:41<\/td>\n6:28<\/td>\n6:49<\/td>\n<\/tr>\n
DVR*<\/td>\n25:27<\/td>\n23:00<\/td>\n22:58<\/td>\n19:17<\/td>\n<\/tr>\n
* \u30bf\u30a4\u30e0\u30b7\u30d5\u30c8\u8996\u8074\u306f\u5168\u4e16\u5e2f\u304c\u5bfe\u8c61\u3002DVR\u306f\u3001DVR\u4fdd\u6709\u4e16\u5e2f\u306b\u9650\u5b9a\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The Nielsen Company<\/p>\n

\u767d\u4eba\u3001\u30d6\u30e9\u30c3\u30af\u3001\u30d2\u30b9\u30d1\u30cb\u30c3\u30af\u306b\u6bd4\u3079\u3001TV\u306e\u8996\u8074\u6642\u9593\u304c\u5c11\u306a\u3044\u3068\u8a00\u3063\u3066\u3001\u30a2\u30b8\u30a2\u4eba\u306e\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\uff08\u6709\u7dda\u3001\u3042\u308b\u3044\u306f\u885b\u661f\uff09\u3078\u306e\u52a0\u5165\u7387\u304c\u4f4e\u3044\u8a33\u3067\u306f\u7121\u3044\u3002\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u306b\u52a0\u5165\u305b\u305a\u306b\u3001\u5730\u4e0a\u6ce2\u3060\u3051\u306b\u983c\u3063\u3066\u3044\u308b\u4e16\u5e2f\u304c\u304c\u6700\u3082\u5c11\u306a\u3044\u306e\u306f\u767d\u4eba\u3067\u30018.7%\u3067\u3042\u3063\u305f\u3002\u30a2\u30b8\u30a2\u4eba\u306f10.7%\u30672\u4f4d\u3042\u3063\u305f\u3002\u9006\u306b\u3001\u3082\u3063\u3068\u5730\u4e0a\u6ce2\u3060\u3051\u306e\u4e16\u5e2f\u304c\u591a\u3044\u306e\u306f\u30d2\u30b9\u30d1\u30cb\u30c3\u30af\u306715.3%\u3067\u3042\u3063\u305f\u3002<\/p>\n\n\n\n\n\n\n
2010<\/strong>\u5e744Q<\/strong><\/td>\n\u767d\u4eba<\/strong><\/td>\n\u30d6\u30e9\u30c3\u30af<\/strong><\/td>\n\u30d2\u30b9\u30d1\u30cb\u30c3\u30af<\/strong><\/td>\n\u30a2\u30b8\u30a2\u4eba<\/strong><\/td>\n<\/tr>\n
\u6709\u7dda<\/td>\n61.2%<\/td>\n62.4%<\/td>\n50.4%<\/td>\n65.6%<\/td>\n<\/tr>\n
\u885b\u661f<\/td>\n30.7%<\/td>\n27.2%<\/td>\n35.4%<\/td>\n26.0%<\/td>\n<\/tr>\n
\u5730\u4e0a\u6ce2\u3060\u3051<\/td>\n8.7%<\/td>\n11.2%<\/td>\n15.3%<\/td>\n10.7%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The Nielsen Company<\/p>\n","protected":false},"excerpt":{"rendered":"

\u8abf\u67fb\u4f1a\u793e\u306eHorowtiz Associates\u304c\u767a\u8868\u3057\u305f\u30c7\u30fc\u30bf\u3067\u306f\u3001TV\u4ee5\u5916\u306e…<\/p>\n

Read more →<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[53],"class_list":["post-5120","post","type-post","status-publish","format-standard","hentry","category-regulationsmarket","tag-53"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t