{"id":4117,"date":"2010-07-02T16:27:10","date_gmt":"2010-07-02T23:27:10","guid":{"rendered":"http:\/\/www.nsirinc.com\/compass\/?p=4117"},"modified":"2011-08-16T16:25:33","modified_gmt":"2011-08-16T23:25:33","slug":"4117","status":"publish","type":"post","link":"https:\/\/www.nsirinc.com\/compass\/4117\/","title":{"rendered":"\u6e1b\u5c11\u304c\u7d9a\u304f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30d3\u30c7\u30aa\u8996\u8074"},"content":{"rendered":"

\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30d3\u30c7\u30aa\u306e\u8996\u8074\u304c\u6e1b\u5c11\u3057\u59cb\u3081\u305f\u4e8b\u30922010\u5e745\u6708\u53f7\u3067\u8a18\u4e8b\u306b\u3057\u305f\u304c\u3001\u3053\u306e\u52d5\u304d\u306f\u4e00\u6642\u7684\u306a\u7269\u3067\u306f\u7121\u304f\u3001\u305d\u306e\u5f8c\u3082\u7d9a\u3044\u3066\u3044\u308b\u3002<\/p>\n

ComScore\u304c\u767a\u8868\u3057\u3066\u3044\u308b\u6708\u9593\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30d3\u30c7\u30aa\u306e\u30b9\u30c8\u30ea\u30fc\u30e0\u672c\u6570\u3067\u306f2009\u5e74\u306e332.4\u5104\u672c\u3092\u30d4\u30fc\u30af\u306b\u6e1b\u5c11\u3092\u3057\u3066\u304a\u308a\u30012010\u5e744\u6708\u3067\u306f303.2\u5104\u672c\u306b\u6e1b\u3063\u3066\u3044\u308b\u3002\u30e6\u30cb\u30fc\u30af\u8996\u8074\u8005\u6570\u306f1.7\u5104\u304b\u30891.8\u5104\u306e\u9593\u3067\u3001\u6e1b\u5c11\u306f\u3057\u3066\u3044\u306a\u3044\u304c\u3001\u5897\u3048\u3066\u3082\u3044\u306a\u3044\u3002<\/p>\n

\"\"<\/a><\/p>\n

\u30b9\u30c8\u30ea\u30fc\u30e0\u6570\u304c\u6700\u3082\u591a\u3044\u30b5\u30a4\u30c8\u306f\u3001\u4f9d\u7136\u3068\u3057\u3066Goolge\u7cfb\uff08YouTube\u542b\u3080\uff09\u3067\u30014\u6708\u306743.2%\u306e\u30b7\u30a7\u30a2\u304c\u3042\u3063\u305f\u30022\u4f4d\u306fHulu\u3067\u30013.2%\u306e\u30b7\u30a7\u30a2\u3067\u3042\u3063\u305f\u30023\u6708\u304b\u30894\u6708\u3067\u3001Google\u306e\u30b7\u30a7\u30a2\u306f\u5897\u3048\u3001Hulu\u306f\u4e0b\u304c\u3063\u3066\u3044\u308b\u3002<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30d3\u30c7\u30aa\u8996\u8074\u672c\u6570\u30b7\u30a7\u30a2
\n<\/strong>\uff08\u5408\u8a08\u672c\u6570: 3<\/strong>\u6708= 31,241,101K; 4<\/strong>\u6708= 30,317,131K<\/strong>\uff09<\/strong><\/td>\n<\/tr>\n
\u30b5\u30a4\u30c8<\/strong><\/td>\n3<\/strong>\u6708<\/strong><\/td>\n4<\/strong>\u6708<\/strong><\/td>\n<\/tr>\n
Google\u7cfb<\/td>\n41.8%<\/td>\n43.2%<\/td>\n<\/tr>\n
Hulu<\/td>\n3.4%<\/td>\n3.2%<\/td>\n<\/tr>\n
Microsoft<\/td>\n2.1%<\/td>\n2.1%<\/td>\n<\/tr>\n
Viacom Digital<\/td>\n1.2%<\/td>\n1.3%<\/td>\n<\/tr>\n
Yahoo!<\/td>\n1.5%<\/td>\n1.2%<\/td>\n<\/tr>\n
Vevo<\/td>\n1.1%<\/td>\n1.1%<\/td>\n<\/tr>\n
Fox Interactive Media<\/td>\n1.0%<\/td>\n1.1%<\/td>\n<\/tr>\n
CBS Interactive<\/td>\n1.5%<\/td>\n1.0%<\/td>\n<\/tr>\n
Turner Network<\/td>\n1.0%<\/td>\n1.0%<\/td>\n<\/tr>\n
AOL<\/td>\n0.9%<\/td>\n0.8%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

ComScore<\/p>\n

Nielsen\u304c\u56db\u534a\u671f\u30d9\u30fc\u30b9\u3067\u5831\u544a\u3057\u3066\u3044\u308b\u300cThree Screen Report\u300d\u306b\u3088\u308b\u3068\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u30d3\u30c7\u30aa\u3092\u8996\u8074\u3057\u3066\u3044\u308b\u4eba\u306f2009\u5e744Q\u3067\u306f\u6708\u5e73\u5747\u30671.38\u5104\u4eba\u3067\u3042\u3063\u305f\u306e\u304c\u30012010\u5e741Q\u3067\u306f1.34\u5104\u4eba\u306b\u6e1b\u3063\u3066\u3044\u308b\u3002PC\u3067\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u4f7f\u3063\u3066\u3044\u308b\u4eba\u306f\u6e1b\u3063\u3066\u304a\u3089\u305a\u30011.91\u5104\u4eba\u3067\u3001\u6a2a\u3070\u3044\u3067\u3042\u308b\u3002<\/p>\n

\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u306e\u30d3\u30c7\u30aa\u8996\u8074\u304c\u6e1b\u3063\u3066\u3044\u308b\u306e\u306f\u3001\u5168\u4f53\u7684\u306a\u30d3\u30c7\u30aa\u8996\u8074\u304c\u6e1b\u3063\u3066\u3044\u308b\u304b\u3089\u3067\u306f\u306a\u3044\u3002TV\u3092\u5bb6\u5ead\u3067\u898b\u3066\u3044\u308b\u4eba\u306e\u6570\u306f\u6a2a\u3070\u3044\u3060\u304c\u3001TV\u3092\u30bf\u30a4\u30e0\u30b7\u30d5\u30c8\u3057\u3066\u898b\u3066\u3044\u308b\u4eba\u305f\u3061\u306f2009\u5e744Q\u306e9077\u4e07\u4eba\u304b\u30899460\u4e07\u4eba\u3078\u3068\u5897\u3048\u3001\u30e2\u30d0\u30a4\u30eb\u96fb\u8a71\u3067\u30d3\u30c7\u30aa\u3092\u8996\u8074\u3057\u3066\u3044\u308b\u4eba\u306f1758\u4e07\u4eba\u304b\u30892028\u4e07\u4eba\u306b\u5897\u3048\u3066\u3044\u308b\u3002<\/p>\n\n\n\n\n\n\n\n\n\n\n
\u6708\u9593\u5e73\u5747\u30d3\u30c7\u30aa\u8996\u8074\u8005\uff081000<\/strong>\u4eba\uff09<\/strong><\/td>\n<\/tr>\n
<\/strong><\/td>\n2009<\/strong>\u5e743Q<\/strong><\/td>\n2009<\/strong>\u5e744Q<\/strong><\/td>\n2010<\/strong>\u5e741Q<\/strong><\/td>\n<\/tr>\n
\u5bb6\u5ead\u3067\u306eTV\u8996\u8074<\/td>\n283,508<\/td>\n286,945<\/td>\n286,225<\/td>\n<\/tr>\n
\u30bf\u30a4\u30e0\u30b7\u30d5\u30c8TV\u8996\u8074<\/td>\n85,833<\/td>\n90,768<\/td>\n94,599<\/td>\n<\/tr>\n
PC\u3067\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5229\u7528<\/td>\n190,481<\/td>\n190,885<\/td>\n191,301<\/td>\n<\/tr>\n
\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30d3\u30c7\u30aa\u8996\u8074<\/td>\n138,162<\/td>\n138,135<\/td>\n134,501<\/td>\n<\/tr>\n
\u30e2\u30d0\u30a4\u30eb\u96fb\u8a71\u5229\u7528<\/td>\n237,411<\/td>\n228,048<\/td>\n229,495<\/td>\n<\/tr>\n
\u30e2\u30d0\u30a4\u30eb\u96fb\u8a71\u3067\u30d3\u30c7\u30aa\u8996\u8074<\/td>\n15,744<\/td>\n17,583<\/td>\n20,284<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The Nielsen Company<\/p>\n

\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30d3\u30c7\u30aa\u306e\u6708\u9593\u5e73\u5747\u8996\u8074\u6642\u9593\u306f2009\u5e744Q\u306e3\u6642\u959322\u5206\u304b\u3089\u30012010\u5e741Q\u3067\u306f3\u6642\u959310\u5206\u3068\u6e1b\u3063\u3066\u3044\u308b\u3002PC\u3067\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u4f7f\u3063\u3066\u3044\u308b\u6642\u9593\u3082\u6e1b\u3063\u3066\u304a\u308a\u30012009\u5e744Q\u306f26\u6642\u959332\u5206\u3067\u3042\u3063\u305f\u306e\u304c\u30012010\u5e741Q\u3067\u306f25\u6642\u959326\u5206\u306b\u6e1b\u3063\u3066\u3044\u308b\u3002<\/p>\n

\u5bb6\u5ead\u3067\u306eTV\u306e\u8996\u8074\u6642\u9593\u306f153\u6642\u959347\u5206\u304b\u3089158\u6642\u959325\u5206\u3078\u3068\u5897\u3048\u3066\u3044\u308b\u3002\u30bf\u30a4\u30e0\u30b7\u30d5\u30c8\u306e\u8996\u8074\u306f9\u6642\u959313\u5206\u304b\u3089\u30019\u6642\u959336\u5206\u3078\u3068\u5897\u3048\u3066\u3044\u308b\u3002\u30e2\u30d0\u30a4\u30eb\u96fb\u8a71\u3067\u306e\u30d3\u30c7\u30aa\u8996\u8074\u8005\u306e\u6570\u306f\u5897\u3048\u3066\u3044\u308b\u304c\u3001\u5e73\u5747\u8996\u8074\u6642\u9593\u306f3\u6642\u959337\u5206\u306e\u307e\u307e\u3067\u3042\u308b\u3002<\/p>\n\n\n\n\n\n\n\n\n\n
\u6708\u9593\u5e73\u5747\u30d3\u30c7\u30aa\u8996\u8074\u6642\u9593\uff08\u6642:<\/strong>\u5206\uff09<\/strong><\/td>\n<\/tr>\n
<\/strong><\/td>\n2009<\/strong>\u5e743Q<\/strong><\/td>\n2009<\/strong>\u5e744Q<\/strong><\/td>\n2010<\/strong>\u5e741Q<\/strong><\/td>\n<\/tr>\n
\u5bb6\u5ead\u3067\u306eTV\u8996\u8074<\/td>\n140:20<\/td>\n153:47<\/td>\n158:25<\/td>\n<\/tr>\n
\u30bf\u30a4\u30e0\u30b7\u30d5\u30c8TV\u8996\u8074<\/td>\n7:54<\/td>\n9:13<\/td>\n9:36<\/td>\n<\/tr>\n
PC\u3067\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5229\u7528<\/td>\n27:32<\/td>\n26:32<\/td>\n25:26<\/td>\n<\/tr>\n
\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30d3\u30c7\u30aa\u8996\u8074<\/td>\n3:24<\/td>\n3:22<\/td>\n3:10<\/td>\n<\/tr>\n
\u30e2\u30d0\u30a4\u30eb\u96fb\u8a71\u3067\u30d3\u30c7\u30aa\u8996\u8074<\/td>\n3:15<\/td>\n3:37<\/td>\n3:37<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The Nielsen Company<\/p>\n

TV\u3068\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u540c\u6642\u5229\u7528\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u306e \u30d3\u30c7\u30aa\u8996\u8074\u3068\u5171\u306b\u65b0\u3057\u3044\u30c8\u30ec\u30f3\u30c9\u3068\u3057\u3066\u3001\u5897\u3048\u3066\u3044\u304f\u4e8b\u304c\u4e88\u60f3\u3055\u308c\u3066\u3044\u305f\u3002\u3057\u304b\u3057\u3001\u540c\u6642\u5229\u7528\u306e\u6642\u9593\u306f\u5897\u3048\u3066\u3044\u308b\u304c\u3001\u540c\u6642\u5229\u7528\u8005\u306f2009\u5e743\u6708\u304b\u30892010\u5e744\u6708\u3067\u306f\u6e1b\u5c11\u3092\u3057\u3066\u3044\u308b\u3002<\/p>\n\n\n\n\n\n\n\n\n\n
TV<\/strong>\u3068\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u540c\u6642\u5229\u7528<\/strong><\/td>\n<\/tr>\n
<\/strong><\/td>\n2009<\/strong>\u5e743<\/strong>\u6708<\/strong><\/td>\n2009<\/strong>\u5e749<\/strong>\u6708<\/strong><\/td>\n2010<\/strong>\u5e743<\/strong>\u6708<\/strong><\/td>\n<\/tr>\n
TV\u3068\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u540c\u6642\u5229\u7528\u3059\u308b\u4eba\u306e\u7387<\/td>\n61.5%<\/td>\n58.7%<\/td>\n58.7%<\/td>\n<\/tr>\n
TV\u3068\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u540c\u6642\u5229\u7528\u3059\u308b\u4eba\u306e\u6570\uff081000\u4eba\uff09<\/td>\n138,002<\/td>\n133,389<\/td>\n133,907<\/td>\n<\/tr>\n
TV\u3068\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u540c\u6642\u5229\u7528\u3059\u308b\u6642\u9593<\/td>\n3:21<\/td>\n3:11<\/td>\n3:41<\/td>\n<\/tr>\n
TV\u8996\u8074\u6642\u9593\u5185\u3067\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u5229\u7528\u3059\u308b\u7387<\/td>\n2.6%<\/td>\n3.1%<\/td>\n3.4%<\/td>\n<\/tr>\n
\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5229\u7528\u5185\u3067TV\u3092\u8996\u8074\u3059\u308b\u7387<\/td>\n29.6%<\/td>\n30.1%<\/td>\n33.9%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The Nielsen Company<\/p>\n

\u3053\u308c\u3089\u306e\u7d71\u8a08\u304b\u3089\u3067\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30d3\u30c7\u30aa\u306e\u8996\u8074\u304c\u6e1b\u3063\u3066\u3044\u308b\u7406\u7531\u306f\u5206\u304b\u3089\u306a\u3044\u3002\u3057\u304b\u3057\u3001\u30d3\u30c7\u30aa\u3092\u898b\u308b\u4f59\u88d5\u306e\u3042\u308b\u6642\u9593\u304c\u5897\u3048\u306a\u3044\u9650\u308a\u3001TV\u3067\u306e\u8996\u8074\u304c\u6e1b\u3089\u306a\u3044\u3068\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30d3\u30c7\u30aa\u306e\u8996\u8074\u306f\u7d99\u7d9a\u3057\u3066\u5897\u3048\u3066\u3044\u304f\u3053\u3068\u306f\u51fa\u6765\u306a\u3044\u3002\u30bf\u30a4\u30e0\u30b7\u30d5\u30c8\uff08DVR\uff09\u306e\u5229\u7528\u304c\u5897\u3048\u308c\u3070\u3001\u898b\u9003\u3057\u305f\u756a\u7d44\u3092\u898b\u308b\u305f\u3081\u306b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u4f7f\u3046\u5fc5\u8981\u5ea6\u306f\u6e1b\u308b\u3002\u307e\u305f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u4f7f\u3063\u3066\u306e\u30d3\u30c7\u30aa\u8996\u8074\u304c\u5897\u3048\u3066\u3044\u308b\u4e8b\u3082\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u306e\u30d3\u30c7\u30aa\u8996\u8074\u306e\u5229\u7528\u8005\u306e\u6e1b\u5c11\u306b\u539f\u56e0\u3057\u3066\u3044\u308b\u3067\u3042\u308d\u3046\u3002<\/p>\n

\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30d3\u30c7\u30aa\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u3092\u6b62\u3081\u308b\u8996\u8074\u8005\u304c\u5897\u3048\u308b\u3068\u4e88\u60f3\u3055\u308c\u305f\u304c\u3001\u305d\u306e\u6c17\u914d\u306f\u898b\u3048\u3066\u3044\u306a\u3044\u3002Nielsen\u306e\u63a8\u5b9a\u3067\u306f\u7d04400\u4e07\u4e16\u5e2f\u304c\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30d3\u30c7\u30aa\u306b\u983c\u308a\u3001\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u306b\u52a0\u5165\u3057\u3066\u3044\u306a\u3044\u304c\u3001\u3053\u308c\u3089\u4e16\u5e2f\u306f\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u3092\u6b62\u3081\u305f\u306e\u3067\u306f\u306a\u304f\u3001\u6700\u521d\u304b\u3089\u52a0\u5165\u3057\u3066\u3044\u306a\u3044\u4e16\u5e2f\u3067\u3042\u308b\u3002\u3053\u308c\u3089\u306e\u4e16\u5e2f\u306e\u591a\u304f\u306fTV\u653e\u9001\u3092\u898b\u3066\u3044\u306a\u3044\u304c\u3001\u304b\u3068\u3044\u3063\u3066\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30d3\u30c7\u30aa\u306e\u8996\u8074\u304c\u591a\u3044\u4e8b\u3082\u306a\u304f\u3001\u5e73\u5747\u3088\u308a\u30d3\u30c7\u30aa\u8996\u8074\u304c\u5c11\u306a\u3044\u4e16\u5e2f\u3067\u3042\u308b\u3002<\/p>\n

Nielsen\u306f\u3001TV\u306f\u30b9\u30a4\u30c3\u30c1\u3092\u5165\u308c\u305f\u3089\u3001\u3057\u3070\u3089\u304f\u306e\u9593\u306f\u898b\u7d9a\u3051\u308b\u306e\u306b\u5bfe\u3057\u3066\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30d3\u30c7\u30aa\u306e\u8996\u8074\u306e\u7279\u5fb4\u306f\u3001\u898b\u59cb\u3081\u3066\u3082\u3001\u756a\u7d44\u3092\u5b8c\u4e86\u3055\u305b\u308b\u4eba\u306f\u5c11\u306a\u3044\u4e8b\u3060\u3068\u5206\u6790\u3057\u3066\u3044\u308b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30d3\u30c7\u30aa\u306e\u8996\u8074\u304c\u6e1b\u5c11\u3057\u59cb\u3081\u305f\u4e8b\u30922010\u5e745\u6708\u53f7\u3067\u8a18\u4e8b\u306b\u3057\u305f\u304c\u3001\u3053\u306e…<\/p>\n

Read more →<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,19],"tags":[26,58,53],"class_list":["post-4117","post","type-post","status-publish","format-standard","hentry","category-freecontent","category-newsanalysis","tag-tv","tag-58","tag-53"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t