{"id":3662,"date":"2010-03-05T14:35:50","date_gmt":"2010-03-05T21:35:50","guid":{"rendered":"http:\/\/www.nsirinc.com\/compass\/?p=3662"},"modified":"2011-08-16T16:24:00","modified_gmt":"2011-08-16T23:24:00","slug":"%e5%a2%97%e3%81%88%e3%82%8b%e3%82%aa%e3%83%b3%e3%83%a9%e3%82%a4%e3%83%b3%e3%83%93%e3%83%87%e3%82%aa%e3%81%ae%e8%a6%96%e8%81%b4","status":"publish","type":"post","link":"https:\/\/www.nsirinc.com\/compass\/%e5%a2%97%e3%81%88%e3%82%8b%e3%82%aa%e3%83%b3%e3%83%a9%e3%82%a4%e3%83%b3%e3%83%93%e3%83%87%e3%82%aa%e3%81%ae%e8%a6%96%e8%81%b4\/","title":{"rendered":"\u5897\u3048\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u30d3\u30c7\u30aa\u306e\u8996\u8074"},"content":{"rendered":"

ComScore\u793e\u306e\u7d71\u8a08\u306b\u3088\u308b\u3068\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30d3\u30c7\u30aa\u306e\u8996\u8074\u8005\u306f2009\u5e7412\u6708\u3067\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u306e86%\u306b\u5024\u3059\u308b1.78\u5104\u4eba\u306b\u9054\u3057\u305f\u30021\u5e74\u524d\u306e2008\u5e7412\u6708\u306f1.5\u5104\u4eba\u3067\u3042\u3063\u305f\u30022009\u5e7412\u6708\u306b\u8996\u8074\u3055\u308c\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u30d3\u30c7\u30aa\u306e\u672c\u6570\u306f332\u5104\u672c\u3067\u3001\u524d\u5e74\u540c\u671f\u306e143\u5104\u672c\u304b\u3089\u3001150%\u306e\u6210\u9577\u3092\u898b\u305b\u3066\u3044\u308b\u30021\u8996\u8074\u8005\u3042\u305f\u308a\u306e\u5e73\u5747\u6708\u9593\u8996\u8074\u672c\u6570\u306f\u30012008\u5e7412\u6708\u3067\u306f96\u672c\u3067\u3042\u3063\u305f\u306e\u304c\u30012009\u5e7412\u6708\u306b\u306f187\u672c\u3078\u3068\u5897\u3048\u305f\u3002<\/p>\n

\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u30d3\u30c7\u30aa\u3092\u914d\u4fe1\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u306e\u30c8\u30c3\u30d7\u306f\u4f9d\u7136\u3068\u3057\u3066\u3001Google\/You Tube\u3067\u30011.358\u5104\u306e\u30e6\u30cb\u30fc\u30af\u8996\u8074\u8005\u3092\u6301\u3061\u30012009\u5e7412\u6708\u3067\u6708\u9593132\u5104\u672c\u306e\u30d3\u30c7\u30aa\u3092\u30b9\u30c8\u30ea\u30fc\u30e0\u3057\u3001\u5168\u4f53\u306e\u7d0440%\u306e\u30b7\u30a7\u30a2\u304c\u3042\u3063\u305f\u3002\u30e6\u30cb\u30fc\u30af\u8996\u8074\u8005\u6570\u3067\u306e2\u4f4d\u306f\u3001Yahoo!\u3067\u30015980\u4e07\u4eba\u304cYahoo!\u3067\u30d3\u30c7\u30aa\u3092\u8996\u8074\u3057\u305f\u3002<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\u30e6\u30cb\u30fc\u30af\u8996\u8074\u8005\u6570<\/strong><\/td>\n<\/tr>\n
\u30b5\u30a4\u30c8<\/strong><\/td>\n\u8996\u8074\u8005\u6570<\/strong><\/td>\n\u5e73\u5747\u8996\u8074\u672c\u6570<\/strong><\/td>\n<\/tr>\n
Google\u7cfb<\/td>\n135,830,000<\/td>\n97.5<\/td>\n<\/tr>\n
Yahoo\u7cfb<\/td>\n59,842,000<\/td>\n9.0<\/td>\n<\/tr>\n
Fox Interactive Media<\/td>\n56,781,000<\/td>\n9.7<\/td>\n<\/tr>\n
CBS Interactive<\/td>\n47,918,000<\/td>\n6.2<\/td>\n<\/tr>\n
Microsoft\u7cfb<\/td>\n44,579,000<\/td>\n12.6<\/td>\n<\/tr>\n
Hulu<\/td>\n44,189,000<\/td>\n22.9<\/td>\n<\/tr>\n
Viacom Digital<\/td>\n39,592,000<\/td>\n9.4<\/td>\n<\/tr>\n
Facebook.com<\/td>\n32,754,000<\/td>\n5.0<\/td>\n<\/tr>\n
Turner Networks<\/td>\n30,586,000<\/td>\n12.0<\/td>\n<\/tr>\n
5min.com<\/td>\n30,530,000<\/td>\n2.5<\/td>\n<\/tr>\n
\u5408\u8a08<\/td>\n177,851,000<\/td>\n186.9<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

ComScore2009\u5e7412\u6708\u306b\u30d3\u30c7\u30aa\u3092\u30b9\u30c8\u30ea\u30fc\u30e0\u3057\u305f\u30b5\u30a4\u30c8\u306e2\u4f4d\u306f\u3001Hulu\u3067\u300110\u5104\u672c\u306e\u30d3\u30c7\u30aa\u3092\u914d\u4fe1\u3057\u305f\u3002Hulu\u306e\u5e73\u5747\u7684\u8996\u8074\u8005\u6570\u306f1\u6708\u306b2\u6642\u9593\u4ee5\u4e0a\u306e\u30d3\u30c7\u30aa\u3092Hulu\u3067\u898b\u3066\u3044\u308b\u3002<\/p>\n

Google\/You Tube\u304c\u30b9\u30c8\u30ea\u30fc\u30e0\u3055\u308c\u305f\u672c\u6570\u3067\u306f40%\u3068\u306e\u5927\u304d\u306a\u30b7\u30a7\u30a2\u3092\u6301\u3063\u3066\u3044\u308b\u304c\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u30d3\u30c7\u30aa\u8996\u8074\u306f\u3001\u7279\u5b9a\u306e\u30b5\u30a4\u30c8\u306b\u96c6\u7d04\u3055\u308c\u3066\u3044\u308b\u8a33\u3067\u306f\u306a\u3044\u30022\u4f4d\u306eHulu\u306e\u30b7\u30a7\u30a2\u306f3%\u30013\u4f4d\u306eMicrosoft\u306f1.7%\u3067\u3042\u308a\u3001\u30c8\u30c3\u30d710\u30b5\u30a4\u30c8\u306e\u5408\u8a08\u306f52%\u3067\u3057\u304b\u306a\u304f\u3001\u81a8\u5927\u306a\u6570\u306e\u30b5\u30a4\u30c8\u304c\u3001\u6b8b\u308a\u306e48%\u306e\u30b7\u30a7\u30a2\u3092\u5206\u3051\u3066\u3044\u308b\u3002<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\u30b9\u30c8\u30ea\u30fc\u30e0\u3057\u305f\u30d3\u30c7\u30aa\u672c\u6570<\/strong><\/td>\n<\/tr>\n
\u30b5\u30a4\u30c8<\/strong><\/td>\n\u672c\u6570<\/strong><\/td>\n\u30b7\u30a7\u30a2<\/strong><\/td>\n<\/tr>\n
Google\u7cfb<\/td>\n13,242,487<\/td>\n39.8%<\/td>\n<\/tr>\n
Hulu<\/td>\n1,013,494<\/td>\n3.0<\/td>\n<\/tr>\n
Microsoft\u7cfb<\/td>\n561,052<\/td>\n1.7<\/td>\n<\/tr>\n
Fox Interactive Media<\/td>\n550,505<\/td>\n1.7<\/td>\n<\/tr>\n
Yahoo\u7cfb<\/td>\n539,416<\/td>\n1.6<\/td>\n<\/tr>\n
Viacom Digital<\/td>\n372,641<\/td>\n1.1<\/td>\n<\/tr>\n
Turner Networks<\/td>\n366,987<\/td>\n1.1<\/td>\n<\/tr>\n
CBS Interactive<\/td>\n297,298<\/td>\n0.9<\/td>\n<\/tr>\n
Megavideo.com<\/td>\n210,294<\/td>\n0.6<\/td>\n<\/tr>\n
AOL<\/td>\n209,957<\/td>\n0.6<\/td>\n<\/tr>\n
\u30c8\u30c3\u30d710\u5408\u8a08<\/td>\n17,364,131<\/td>\n52.1<\/td>\n<\/tr>\n
\u5408\u8a08<\/td>\n33,242,835<\/td>\n100.0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

ComScore<\/p>\n

Microsoft\u3067\u3055\u30481.7%\u306e\u30b7\u30a7\u30a2\u3057\u304b\u53d6\u308c\u306a\u3044\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30d3\u30c7\u30aa\u5e02\u5834\u3067\u751f\u5b58\u3059\u308b\u4e8b\u306f\u53b3\u3057\u3044\u3002\u6b86\u3069\u306e\u4e3b\u8981\u306a\u30b5\u30a4\u30c8\u306fGoogle\u3001Yahoo!\u306e\u69d8\u306b\u3059\u3067\u306b\u5927\u304d\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u3042\u308b\u30dd\u30fc\u30bf\u30eb\u7cfb\u3001\u3042\u308b\u3044\u306fHulu\u306e\u69d8\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u7cfb\u3067\u3042\u308a\u3001\u30d3\u30c7\u30aa\u914d\u4fe1\u3060\u3051\u3092\u305d\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3068\u3057\u305f\u4f1a\u793e\u304c\u53ce\u5165\u3092\u51fa\u3059\u3053\u3068\u306f\u56f0\u96e3\u3067\u3042\u308b\u3002Skype\u306e\u5275\u7acb\u8005\u304c\u4f5c\u308a\u3001\u5927\u304d\u306a\u8a71\u984c\u3068\u306a\u3063\u305fJoost\u304c\u5931\u6557\u3057\u305f\u306e\u306b\u7d9a\u304d\u30012\u6708\u306b\u306fTime Warner\u7b49\u304b\u30897000\u4e07\u30c9\u30eb\u306e\u30d9\u30f3\u30c1\u30e3\u30fc\u8cc7\u91d1\u3092\u53d7\u3051\u3066\u3044\u305fVeoh\u3082\u7834\u7523\u3092\u3057\u3066\u3044\u308b\u3002<\/p>\n

\u5727\u5012\u7684\u306a\u30b7\u30a7\u30a2\u3092\u6301\u3064Google\u306eYouTube\u3082\u3053\u308c\u307e\u3067\u306f\u8d64\u5b57\u3067\u3042\u308b\u304c\u3001\u30d6\u30ea\u30e5\u30c3\u30bb\u30eb\u3067\u958b\u50ac\u3055\u308c\u3066\u3044\u308bCable Congress 2010\u3067\u3001Google\/YouTube\u306eDirectors of Partnership\u306e\u30d1\u30c8\u30ea\u30c3\u30af\u30fb\u30a6\u30a9\u30fc\u30ab\u30fc\u306f\u3001\u4eca\u5e74\uff082010\u5e74\uff09\u306b\u306fYouTube\u306f\u9ed2\u5b57\u306b\u306a\u308b\u3068\u767a\u8868\u3057\u3066\u3044\u308b\u3002<\/p>\n

Hulu\u3067TV\u756a\u7d44\u3092\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u8996\u8074\u3059\u308b\u4e8b\u304c\u53ef\u80fd\u306b\u306a\u3063\u3066\u3044\u308b\u304c\u3001\u305d\u306e\u6b86\u3069\u306e\u8996\u8074\u8005\u306fHulu\u3067\u30c6\u30ec\u30d3\u3092\u30ea\u30d7\u30ec\u30fc\u30b9\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001Hulu\u306fDVR\u4ee3\u308f\u308a\u306b\u4f7f\u308f\u308c\u3066\u3044\u308b\u3002Nielsen\u793e\u304c\u884c\u3063\u305f\u8996\u8074\u8005\u8abf\u67fb\u3067\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067TV\u756a\u7d44\u3092\u898b\u308b\u7406\u7531\u306e\u30c8\u30c3\u30d7\u306f\u3001TV\u3067\u653e\u9001\u3055\u308c\u305f\u7279\u5b9a\u306e\u30a8\u30d4\u30bd\u30fc\u30c9\u3092\u898b\u9003\u3057\u305f\u304b\u3089\u3067\u3042\u3063\u305f\u3002\u8996\u8074\u8005\u306e\u591a\u304f\u306fTV\u756a\u7d44\u3092TV\u3067\u3001\u305d\u306e\u653e\u9001\u6642\u9593\u306b\u898b\u308b\u3053\u3068\u3092\u597d\u3093\u3067\u304a\u308a\u3001Deloitte\u793e\u304c\u884c\u3063\u305f\u8abf\u67fb\u3067\u306f\u3001\u56de\u7b54\u8005\u306e86%\u306fTV\u756a\u7d44\u306fDVR\u3001\u3042\u308b\u3044\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u898b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u653e\u9001\u6642\u9593\u306bTV\u3067\u898b\u305f\u3044\u3068\u7b54\u3048\u3066\u3044\u308b\u3002<\/p>\n\n\n\n\n\n\n\n\n\n\n
\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067TV<\/strong>\u756a\u7d44\u3092\u898b\u308b\u7406\u7531<\/strong><\/td>\n<\/tr>\n
TV\u3067\u653e\u6620\u3055\u308c\u305f\u6642\u306b\u898b\u9003\u3057\u305f\u7279\u5b9a\u306e\u30a8\u30d4\u30bd\u30fc\u30c9\u3092\u898b\u308b\u305f\u3081<\/td>\n54%<\/td>\n<\/tr>\n
\u4eca\u30b7\u30fc\u30ba\u30f3\u306e\u591a\u304f\u306e\u30a8\u30d4\u30bd\u30fc\u30c9\u3092\u898b\u9003\u3057\u3001\u305d\u306e\u30ad\u30e3\u30c3\u30c1\u30a2\u30c3\u30d7\u306e\u305f\u3081<\/td>\n47%<\/td>\n<\/tr>\n
\u4eca\u30b7\u30fc\u30ba\u30f3\u304c\u59cb\u307e\u308b\u524d\u306b\u3001\u524d\u30b7\u30fc\u30ba\u30f3\u306b\u30ad\u30e3\u30c3\u30c1\u30a2\u30c3\u30d7\u3059\u308b\u305f\u3081<\/td>\n33%<\/td>\n<\/tr>\n
TV\u3067\u653e\u6620\u3057\u305f\u30a8\u30d4\u30bd\u30fc\u30c9\u306e\u9332\u753b\u3092\u5fd8\u308c\u305f\u305f\u3081<\/td>\n32%<\/td>\n<\/tr>\n
\u5bb6\u306e\u4ed6\u306e\u4eba\u304c\u3001TV\u3092\u898b\u3066\u3044\u3066\u3001\u7279\u5b9a\u30a8\u30d4\u30bd\u30fc\u30c9\u3092\u898b\u3089\u308c\u306a\u304b\u3063\u305f\u305f\u3081<\/td>\n18%<\/td>\n<\/tr>\n
\u4ed5\u4e8b\u4e2d\u306bTV\u756a\u7d44\u3092\u898b\u308b\u305f\u3081<\/td>\n12%<\/td>\n<\/tr>\n
\u65c5\u884c\u4e2d\u306bTV\u756a\u7d44\u3092\u898b\u308b\u305f\u3081<\/td>\n12%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Nielsen Company<\/p>\n","protected":false},"excerpt":{"rendered":"

ComScore\u793e\u306e\u7d71\u8a08\u306b\u3088\u308b\u3068\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30d3\u30c7\u30aa\u306e\u8996\u8074\u8005\u306f2009\u5e7412\u6708\u3067\u3001…<\/p>\n

Read more →<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,19],"tags":[26,58],"class_list":["post-3662","post","type-post","status-publish","format-standard","hentry","category-freecontent","category-newsanalysis","tag-tv","tag-58"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t