{"id":2960,"date":"2009-09-02T13:34:13","date_gmt":"2009-09-02T20:34:13","guid":{"rendered":"http:\/\/www.nsirinc.com\/compass\/?p=2960"},"modified":"2011-08-16T16:20:23","modified_gmt":"2011-08-16T23:20:23","slug":"%e3%82%a4%e3%83%b3%e3%82%bf%e3%83%bc%e3%83%8d%e3%83%83%e3%83%88%e3%83%93%e3%83%87%e3%82%aa%e3%81%ae%e8%a6%96%e8%81%b4","status":"publish","type":"post","link":"https:\/\/www.nsirinc.com\/compass\/%e3%82%a4%e3%83%b3%e3%82%bf%e3%83%bc%e3%83%8d%e3%83%83%e3%83%88%e3%83%93%e3%83%87%e3%82%aa%e3%81%ae%e8%a6%96%e8%81%b4\/","title":{"rendered":"\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30d3\u30c7\u30aa\u306e\u8996\u8074"},"content":{"rendered":"<p>Pew Research Center\u306e\u300cInternet &amp; American Life\u300d\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u5831\u544a\u66f8\u306b\u3088\u308b\u3068\u5927\u4eba\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u3067\u3001\u30d3\u30c7\u30aa\u30b7\u30a7\u30a2\u30fb\u30b5\u30a4\u30c8\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30d3\u30c7\u30aa\u3092\u8996\u8074\u3057\u305f\u3053\u3068\u3042\u308b\u4eba\u306f2009\u5e744\u6708\u306e\u8abf\u67fb\u306762%\u3067\u30012006\u5e7412\u6708\u306e33%\u304b\u3089\u500d\u5897\u3057\u3066\u3044\u308b\u3002\u5148\u65e5\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u30d3\u30c7\u30aa\u3092\u898b\u305f\u304b\u306e\u8cea\u554f\u306b\u306f19%\u304c\u898b\u305f\u3068\u7b54\u3048\u3001\u3053\u308c\u30822006\u5e74\u306e\u8abf\u67fb\u6642\u70b9\u304b\u30892\u500d\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2961\" title=\"CropperCapture[3]\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2009\/09\/CropperCapture3.jpg\" alt=\"CropperCapture[3]\" width=\"437\" height=\"554\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2009\/09\/CropperCapture3.jpg 437w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2009\/09\/CropperCapture3-236x300.jpg 236w\" sizes=\"auto, (max-width: 437px) 100vw, 437px\" 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srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2009\/09\/CropperCapture4.jpg 447w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2009\/09\/CropperCapture4-247x300.jpg 247w\" sizes=\"auto, (max-width: 447px) 100vw, 447px\" 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\/>\n\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u306b\u3088\u308b\u30d3\u30c7\u30aa\u8996\u8074\u3082\u82e5\u5e72\u5897\u3048\u3066\u3044\u308b\u3002\u643a\u5e2f\u96fb\u8a71\u30e6\u30fc\u30b6\u306e14%\u306f\u643a\u5e2f\u96fb\u8a71\u3067\u30d3\u30c7\u30aa\u3092\u898b\u305f\u3053\u3068\u304c\u3042\u308b\u30022007\u5e74\u306f10%\u3067\u3042\u3063\u305f\u3002<\/p>\n<p>Pew\u306b\u3088\u308b\u3068\u30d3\u30c7\u30aa\u30b7\u30a7\u30a2\u30ea\u30f3\u30b0\u30fb\u30b5\u30a4\u30c8\u306e\u5229\u7528\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff08SNS\uff09\u7b49\u306e\u5229\u7528\u3088\u308a\u3082\u9ad8\u3044\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u30d3\u30c7\u30aa\u306e\u5229\u7528\u8005\u306f62%\u3067\u3042\u3063\u305f\u306e\u306b\u5bfe\u3057\u3066\u3001SNS\u306e\u5229\u7528\u306f46%\u3001\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f19%\u3001Twitter\u7b49\u306e\u30de\u30a4\u30af\u30ed\u30d6\u30ed\u30c3\u30b0\u306f11%\u3067\u3042\u3063\u305f\u3002<br \/>\n\u5225\u306e\u8abf\u67fb\u3067\u3001Ipsos MediaCT\u306eMOTION Study\u3067\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5229\u7528\u8005\u306e26%\u304c\u904e\u53bb30\u65e5\u9593\u306bTV\u756a\u7d44\u3092\u300114%\u304c\u6620\u753b\u3092\u5168\u7de8\u898b\u305f\u3068\u7b54\u3048\u3066\u3044\u308b\u3002\u3053\u308c\u306f2008\u5e749\u6708\u8abf\u67fb\u3088\u308a\u500d\u4ee5\u4e0a\u5897\u3048\u3066\u3044\u308b\u3002<\/p>\n<p>Ipsos\u306e\u8abf\u67fb\u3067\u3082\u5e74\u9f62\u304c\u82e5\u3044\u307b\u3069\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u306e \u30d3\u30c7\u30aa\u8996\u8074\u304c\u591a\u3044\u300218\uff5e24\u6b73\u3067\u306f\u3001\u904e\u53bb30\u65e5\u9593\u306bTV\u756a\u7d44\u3092\u8996\u8074\u3057\u305f\u306e\u306f51%\u3001\u6620\u753b\u3092\u898b\u305f\u306e\u306f30%\u3068\u306a\u3063\u3066\u3044\u308b\u30022008\u5e749\u6708\u306e\u6642\u70b9\u3088\u308a\u3001\u8996\u8074\u8005\u7387\u304c\u5897\u3048\u3066\u3044\u308b\u306e\u306fHulu\u7b49\u3001TV\u756a\u7d44\u3001\u6620\u753b\u3092\u5168\u7de8\u3001\u7121\u6599\u3067\u30b9\u30c8\u30ea\u30fc\u30e0\u3059\u308b\u30b5\u30a4\u30c8\u304c\u5897\u3048\u3066\u3044\u308b\u304b\u3089\u3067\u3042\u308b\u3002\u3057\u304b\u3057\u3001Ipsos\u306fTV\u756a\u7d44\u306e\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u306f\u307e\u3060TV\u8996\u8074\u306b\u306f\u305d\u308c\u307b\u3069\u306e\u5f71\u97ff\u306f\u4e0e\u3048\u3066\u3044\u306a\u3044\u3068\u5206\u6790\u3057\u3066\u3044\u308b\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30a2\u30af\u30bb\u30b9\u3092\u6301\u3064\u30a2\u30e1\u30ea\u30ab\u4eba\u306f\u5e73\u5747\u9031\u306b15\u6642\u9593\u306eTV\u3092\u898b\u3066\u3044\u308b\u304c\u3001PC\u3067\u306e\u30d3\u30c7\u30aa\u8996\u8074\u306f2\u6642\u9593\u4ee5\u4e0b\u3067\u3042\u308b\u3002Ipsos\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u30d3\u30c7\u30aa\u8996\u8074\u3057\u3066\u3044\u308b\u4eba\u305f\u3061\u3067\u308264%\u306f1\u6642\u9593\u306eTV\u30c9\u30e9\u30de\u3001\u3042\u308b\u3044\u306f30\u5206\u306eTV\u30b3\u30e1\u30c7\u30a3\u30fc\u3092\u898b\u308b\u5834\u5408\u3001DVD\u3092\u8cb7\u3046\u3001\u501f\u308a\u308b\u3001\u3042\u308b\u3044\u306fPC\u7b49\u3067\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3059\u308b\u3088\u308a\u3001\u30c6\u30ec\u30d3\u3067\u653e\u9001\u6642\u306b\u898b\u305f\u3044\u3068\u7b54\u3048\u3066\u3044\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2963\" title=\"CropperCapture[5]\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2009\/09\/CropperCapture5.jpg\" alt=\"CropperCapture[5]\" width=\"490\" height=\"341\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2009\/09\/CropperCapture5.jpg 490w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2009\/09\/CropperCapture5-300x208.jpg 300w\" sizes=\"auto, (max-width: 490px) 100vw, 490px\" \/><\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\" align=\"right\">\n<tbody>\n<tr>\n<td colspan=\"2\" width=\"385\" valign=\"top\"><strong>TV<\/strong><strong>\u8996\u8074\u5bfe\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u5229\u7528\u6642\u9593\uff08\u9031\u5e73\u5747\uff09<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"217\" valign=\"top\">\u4ed5\u4e8b\u4ee5\u5916\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u6642\u9593<\/td>\n<td width=\"168\" valign=\"top\">12.9\u6642\u9593<\/td>\n<\/tr>\n<tr>\n<td width=\"217\" valign=\"top\">\u65e2\u5b58\u306e\u30c6\u30ec\u30d3\u8996\u8074\u6642\u9593<\/td>\n<td width=\"168\" valign=\"top\">11.8\u6642\u9593<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\" width=\"385\" valign=\"top\">ChangeWave Research<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>ChangeWave Research\u793e\u3082\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5229\u7528\u3068\u30d3\u30c7\u30aa\u8996\u8074\u306e\u52d5\u5411\u8abf\u67fb\u306e\u7d50\u679c\u3092\u767a\u8868\u3057\u305f\u3002\u3053\u308c\u306f45\uff5e63\u6b73\u306e\u30d9\u30d3\u30fc\u30d6\u30fc\u30e0\u4e16\u4ee3\u306e\u30d3\u30b8\u30cd\u30b9\u30de\u30f3\u3092\u8abf\u3079\u305f\u7269\u3067\u3001\u5f7c\u3089\u306f\u305d\u306e\u81ea\u7531\u6642\u9593\u4e2d\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3044\u308b\u6642\u9593\u306e\u65b9\u304c\u3001TV\u3092\u898b\u308b\u6642\u9593\u3088\u308a\u9577\u3044\u3002\u307e\u305f\u3001\u5f7c\u3089\u306e20%\u306f1\u5e74\u524d\u3068\u6bd4\u3079\u3001TV\u3092\u898b\u308b\u6642\u9593\u304c\u6e1b\u3063\u3066\u3044\u308b\u3068\u7b54\u3048\u3066\u3044\u308b\u3002\u6e1b\u3063\u3066\u3044\u308b\u3068\u7b54\u3048\u305f\u5185\u300162%\u306f\u8208\u5473\u3042\u308b\u756a\u7d44\u304c\u7121\u3044\u304b\u3089\u3060\u3068\u7b54\u3048\u300126%\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u4f7f\u3063\u3066\u3044\u308b\u6642\u9593\u304c\u5897\u3048\u305f\u304b\u3089\u3068\u7b54\u3048\u3066\u3044\u308b\u3002<\/p>\n<p>\u3082\u3057\u3001\u5207\u308b\u5fc5\u8981\u304c\u3042\u308b\u306a\u3089\u3069\u306e\u6709\u6599\u30b5\u30fc\u30d3\u30b9\u3092\u6b62\u3081\u308b\u304b\u306b\u5bfe\u3057\u3066\u306f\u3001TV\u3068\u306e\u7b54\u3048\u304c44%\u3067\u3001\u5727\u5012\u7684\u306b\u591a\u304b\u3063\u305f\u30022\u4f4d\u306f\u56fa\u5b9a\u96fb\u8a71\u3067\u300123%\u3067\u3042\u3063\u305f\u3002\u65b9\u300120%\u306f\u3053\u306e\u51486\u30f6\u6708\u4ee5\u5185\u306b\u6709\u6599TV\u30b5\u30fc\u30d3\u30b9\u3092\u30c0\u30a6\u30f3\u30b0\u30ec\u30fc\u30c9\u3059\u308b\u30ad\u30e3\u30f3\u30bb\u30eb\u3059\u308b\u3068\u7b54\u3048\u3066\u3044\u308b\u3002<\/p>\n<p>\u305d\u306e\u4ed6\u306e\u8abf\u67fb\u7d50\u679c\u3068\u3057\u3066:<\/p>\n<ul>\n<li> 69%\u306f\u904e\u53bb90\u65e5\u9593\u306b\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u3067\u30d3\u30c7\u30aa\u3092\u898b\u305f<\/li>\n<li>48%\u306f\u3082\u3057\u3001TV\u3067\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u306e\u3068\u540c\u3058\u756a\u7d44\u3092\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u898b\u308b\u3053\u3068\u304c\u51fa\u6765\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u6709\u6599\u3067\u3082\u898b\u308b<\/li>\n<li>79%\u306f\u826f\u304f\u898b\u308b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30d3\u30c7\u30aa\u30b5\u30a4\u30c8\u306fYouTube\u3068\u7b54\u3048\u305f\u300239%\u306fTV\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u300116%\u306fHulu.com\u300111%\u306fiTunes\u3068\u7b54\u3048\u305f\u3002<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2964\" title=\"CropperCapture[6]\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2009\/09\/CropperCapture6.jpg\" alt=\"CropperCapture[6]\" width=\"568\" height=\"261\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2009\/09\/CropperCapture6.jpg 812w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2009\/09\/CropperCapture6-300x137.jpg 300w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/><\/p>\n<p>\u00b7\tPew Internet &amp; American Life Project:  <a href=\"http:\/\/www.pewinternet.org\/Reports\/2009\/13--The-Audience-for-Online-VideoSharing-Sites-Shoots-Up.aspx\" target=\"_blank\">http:\/\/www.pewinternet.org\/Reports\/2009\/13&#8211;The-Audience-for-Online-VideoSharing-Sites-Shoots-Up.aspx<\/a><br \/>\n\u00b7\tIpsos MediaCT MOTION: <a href=\"http:\/\/www.ipsosmediact.com\/knowledge\/pressrelease.aspx?id=4481\" target=\"_blank\">http:\/\/www.ipsosmediact.com\/knowledge\/pressrelease.aspx?id=4481<\/a><br \/>\n\u00b7\tChangeWave Research \u201cShift in Boomer TV Habits\u201d: <a href=\"http:\/\/www.changewave.com\/freecontent\/viewalliance.html?source=\/freecontent\/2009\/06\/boomer-tv-habits-06-15-09.html\" target=\"_blank\"> http:\/\/www.changewave.com\/freecontent\/viewalliance.html?source=\/freecontent\/2009\/06\/boomer-tv-habits-06-15-09.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pew Research Center\u306e\u300cInternet &amp; Amer&hellip;<\/p>\n<p class=\"more-link-p\"><a class=\"more-link\" href=\"https:\/\/www.nsirinc.com\/compass\/%e3%82%a4%e3%83%b3%e3%82%bf%e3%83%bc%e3%83%8d%e3%83%83%e3%83%88%e3%83%93%e3%83%87%e3%82%aa%e3%81%ae%e8%a6%96%e8%81%b4\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,19],"tags":[26,58,53],"class_list":["post-2960","post","type-post","status-publish","format-standard","hentry","category-freecontent","category-newsanalysis","tag-tv","tag-58","tag-53"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ted W\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.nsirinc.com\/compass\/%e3%82%a4%e3%83%b3%e3%82%bf%e3%83%bc%e3%83%8d%e3%83%83%e3%83%88%e3%83%93%e3%83%87%e3%82%aa%e3%81%ae%e8%a6%96%e8%81%b4\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"ja_JP\" \/>\n\t\t<meta property=\"og:site_name\" content=\"The Compass | 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