{"id":20230,"date":"2025-02-07T11:44:43","date_gmt":"2025-02-07T18:44:43","guid":{"rendered":"https:\/\/www.nsirinc.com\/compass\/?p=20230"},"modified":"2025-02-07T11:44:43","modified_gmt":"2025-02-07T18:44:43","slug":"ctv%e5%ba%83%e5%91%8a%e3%81%ae%e6%88%90%e9%95%b7-2","status":"publish","type":"post","link":"https:\/\/www.nsirinc.com\/compass\/ctv%e5%ba%83%e5%91%8a%e3%81%ae%e6%88%90%e9%95%b7-2\/","title":{"rendered":"CTV\u5e83\u544a\u306e\u6210\u9577"},"content":{"rendered":"<p>\u8996\u8074\u8abf\u67fb\u4f1a\u793e\u306eComscore\u306e\u300c2025 State of 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loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20231\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2025\/02\/2025-02-07-10_42_22-Compass2502-Word.png\" alt=\"\" width=\"983\" height=\"390\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2025\/02\/2025-02-07-10_42_22-Compass2502-Word.png 983w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2025\/02\/2025-02-07-10_42_22-Compass2502-Word-650x258.png 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2025\/02\/2025-02-07-10_42_22-Compass2502-Word-768x305.png 768w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2025\/02\/2025-02-07-10_42_22-Compass2502-Word-560x222.png 560w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2025\/02\/2025-02-07-10_42_22-Compass2502-Word-260x103.png 260w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2025\/02\/2025-02-07-10_42_22-Compass2502-Word-160x63.png 160w\" sizes=\"auto, (max-width: 983px) 100vw, 983px\" \/><br \/>\nComscore<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20232\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2025\/02\/2025-02-07-10_43_04-Compass2502-Word.png\" alt=\"\" width=\"984\" height=\"437\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2025\/02\/2025-02-07-10_43_04-Compass2502-Word.png 984w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2025\/02\/2025-02-07-10_43_04-Compass2502-Word-650x289.png 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2025\/02\/2025-02-07-10_43_04-Compass2502-Word-768x341.png 768w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2025\/02\/2025-02-07-10_43_04-Compass2502-Word-560x249.png 560w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2025\/02\/2025-02-07-10_43_04-Compass2502-Word-260x115.png 260w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2025\/02\/2025-02-07-10_43_04-Compass2502-Word-160x71.png 160w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\" \/><br \/>\nComscore<\/p>\n<p>eMarketer\u306b\u3088\u308b\u3068\u30012025\u5e74\u306eCTV\u5e83\u544a\u306f\u6628\u5e74\u304b\u308916.5%\u5897\u3048\u3001$335.5\u5104\u306b\u306a\u308a\u3001\u30c6\u30ec\u30d3\u653e\u9001\u5e83\u544a\u306f$515.1\u5104\u306b\u6e1b\u308b\u30022028\u5e74\u306b\u306fCTV\u5e83\u544a\u304c\u30c6\u30ec\u30d3\u653e\u9001\u5e83\u544a\u3092\u8ffd\u3044\u629c\u304f\u3068\u540c\u793e\u306f\u4e88\u60f3\u3057\u3066\u3044\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20233\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2025\/02\/2025-02-07-10_43_42-Compass2502-Word.png\" alt=\"\" width=\"984\" height=\"377\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2025\/02\/2025-02-07-10_43_42-Compass2502-Word.png 984w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2025\/02\/2025-02-07-10_43_42-Compass2502-Word-650x249.png 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2025\/02\/2025-02-07-10_43_42-Compass2502-Word-768x294.png 768w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2025\/02\/2025-02-07-10_43_42-Compass2502-Word-560x215.png 560w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2025\/02\/2025-02-07-10_43_42-Compass2502-Word-260x100.png 260w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2025\/02\/2025-02-07-10_43_42-Compass2502-Word-160x61.png 160w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\" \/><br \/>\neMarketer<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8996\u8074\u8abf\u67fb\u4f1a\u793e\u306eComscore\u306e\u300c2025 State of Programma&hellip;<\/p>\n<p class=\"more-link-p\"><a class=\"more-link\" href=\"https:\/\/www.nsirinc.com\/compass\/ctv%e5%ba%83%e5%91%8a%e3%81%ae%e6%88%90%e9%95%b7-2\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[1392,85],"class_list":["post-20230","post","type-post","status-publish","format-standard","hentry","category-newsanalysis","tag-ctv","tag-85"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ted W\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.nsirinc.com\/compass\/ctv%e5%ba%83%e5%91%8a%e3%81%ae%e6%88%90%e9%95%b7-2\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"ja_JP\" \/>\n\t\t<meta property=\"og:site_name\" content=\"The Compass | 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