{"id":19942,"date":"2024-10-02T10:02:45","date_gmt":"2024-10-02T17:02:45","guid":{"rendered":"https:\/\/www.nsirinc.com\/compass\/?p=19942"},"modified":"2024-10-02T10:02:45","modified_gmt":"2024-10-02T17:02:45","slug":"ctv%e9%81%b8%e6%8c%99%e5%ba%83%e5%91%8a%e3%81%ae%e6%88%90%e9%95%b7","status":"publish","type":"post","link":"https:\/\/www.nsirinc.com\/compass\/ctv%e9%81%b8%e6%8c%99%e5%ba%83%e5%91%8a%e3%81%ae%e6%88%90%e9%95%b7\/","title":{"rendered":"CTV\u9078\u6319\u5e83\u544a\u306e\u6210\u9577"},"content":{"rendered":"<p>\u653f\u6cbb\u5e83\u544a\u306b\u3088\u308a\u3001\u5076\u6570\u5e74\u306e\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u5e02\u5834\u306f\u5947\u6570\u5e74\u3088\u308a\u5897\u3048\u308b\u3002\u5947\u6570\u5e74\u306e\u653f\u6cbb\u5e83\u544a\u306f$25\u5104\u7a0b\u5ea6\u3060\u304c\u3001\u5076\u6570\u5e74\u306f$100\u5104\u898f\u6a21\u306b\u306a\u308b\u3002Insider Intelligence\u306f2024\u5e74\u306e\u9078\u6319\u5e83\u544a\u306f\u30012022\u5e74\u3088\u308a\u308230%\u5897\u3048\u305f\u3001123\u5104\u306b\u306a\u308b\u3068\u4e88\u60f3\u3057\u3066\u3044\u308b\u30022008\u5e74\u306b\u30aa\u30d0\u30de\u6c0f\u304c\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u3092\u7a4d\u6975\u7684\u306b\u4f7f\u3044\u5f53\u9078\u3057\u3066\u304b\u3089\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u5229\u7528\u304c\u5897\u3048\u3066\u3044\u308b\u304c\u3001\u4e3b\u4f53\u306f\u307e\u3060\u30ed\u30fc\u30ab\u30eb\u653e\u9001\u3068\u30b1\u30fc\u30d6\u30ebTV\u3067\u3042\u308b\u3002\u5927\u7d71\u9818\u9078\u3067\u3042\u3063\u3066\u3082\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u5730\u57df\u3088\u308a\u7570\u306a\u308b\u306e\u3067\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff08\u5168\u56fd\uff09\u5e83\u544a\u306f\u6b86\u3069\u4f7f\u308f\u308c\u305a\u3001\u5730\u57df\u3092\u9078\u3076\u3053\u3068\u304c\u51fa\u6765\u308b\u30ed\u30fc\u30ab\u30eb\u5c40\u3068\u30b1\u30fc\u30d6\u30ebTV\u304c\u4f7f\u308f\u308c\u3066\u3044\u308b\u3002<!--more--><\/p>\n<p>2022\u5e74\u306b\u9078\u6319\u5e83\u544a\u306b\u3082CTV\u5e83\u544a\u304c\u4f7f\u308f\u308c\u59cb\u3081\u3001\u4eca\u5e74\u306f\u5229\u7528\u304c\u3055\u3089\u306b\u5927\u304d\u304f\u4f38\u3073\u3066\u3044\u308b\u3002ADIMPACT\u306b\u3088\u308b\u3068\u30012024\u5e74\u306e\u653f\u6cbb\u5e83\u544a\u306e\u5a92\u4f53\u5225\u30b7\u30a7\u30a2\u3067\u306f\u5730\u4e0a\u6ce2\u30c6\u30ec\u30d3\u304c\u4f9d\u7136\u3068\u3057\u3066\u591a\u304f\u300150%\u3092\u5360\u3081\u3066\u3044\u308b\u304c\u3001CTV\u5e83\u544a\u306f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3092\u629c\u304d14.1%\u306b\u5897\u3048\u3001\u30b1\u30fc\u30d6\u30ebTV\u306b\u5339\u6575\u3059\u308b\u898f\u6a21\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19943\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/10\/2024-10-02-10_01_35-Compass2410-Word.png\" alt=\"\" width=\"725\" height=\"398\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/10\/2024-10-02-10_01_35-Compass2410-Word.png 725w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/10\/2024-10-02-10_01_35-Compass2410-Word-650x357.png 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/10\/2024-10-02-10_01_35-Compass2410-Word-560x307.png 560w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/10\/2024-10-02-10_01_35-Compass2410-Word-260x143.png 260w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/10\/2024-10-02-10_01_35-Compass2410-Word-160x88.png 160w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><br \/>\nADIMPACT Political Projections Report 2024<\/p>\n<p>CTV\u3067\u306e\u653f\u6cbb\u5e83\u544a\u304c\u5897\u3048\u3066\u3044\u308b\u6700\u5927\u306e\u7406\u7531\u306f\u8996\u8074\u8005\u304c\u653e\u9001\u3067\u306f\u306a\u304f\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3067\u30c6\u30ec\u30d3\u3092\u898b\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3089\u3067\u3042\u308b\u3002\u653e\u9001\u3092\u307e\u3063\u305f\u304f\u898b\u3066\u3044\u306a\u3044\u4eba\u3082\u304a\u308a\u3001\u4ee5\u524d\u306e\u3088\u3046\u306b\u653e\u9001\u3060\u3051\u3067\u306f\u6709\u6a29\u8005\u3092\u30ab\u30d0\u30fc\u51fa\u6765\u306a\u304f\u306a\u3063\u3066\u3044\u308b\u3002LG Ad Solutions\u306b\u3088\u308b\u3068\u300163%\u306eCTV\u5229\u7528\u8005\u306f\u30c6\u30ec\u30d3\u306e\u5a92\u4f53\u3068\u3057\u3066\u653e\u9001\u3088\u308a\u3082\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3092\u597d\u3093\u3067\u3044\u308b\u3002\u7279\u306b\u9078\u6319\u3092\u5de6\u53f3\u3059\u308b\u7121\u515a\u6d3e\u5c64\u306e\u4eba\u305f\u3061\u306e\u9593\u3067\u306f\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3067CTV\u3092\u898b\u308b\u3053\u3068\u3092\u597d\u3080\u7387\u306f70%\u3068\u9ad8\u3044\u30022022\u5e74\u4ee5\u524d\u3067\u306fCTV\u3067\u9078\u6319\u5e83\u544a\u3092\u3057\u305f\u304f\u3066\u3082\u30aa\u30d7\u30b7\u30e7\u30f3\u306f\u5c11\u306a\u304b\u3063\u305f\u304c\u3001\u5e83\u544a\u4ed8\u304d\u30d7\u30e9\u30f3\u306eSVOD\u30b5\u30fc\u30d3\u30b9\u304c\u5897\u3048\u3001\u3055\u3089\u306bFAST\u304c\u666e\u53ca\u3057\u305f\u3053\u3068\u3067CTV\u5e83\u544a\u306e\u5728\u5eab\u306f\u5927\u304d\u304f\u3068\u5897\u3048\u3066\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19944\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/10\/2024-10-02-10_02_12-Compass2410-Word.png\" alt=\"\" width=\"725\" height=\"272\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/10\/2024-10-02-10_02_12-Compass2410-Word.png 725w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/10\/2024-10-02-10_02_12-Compass2410-Word-650x244.png 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/10\/2024-10-02-10_02_12-Compass2410-Word-560x210.png 560w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/10\/2024-10-02-10_02_12-Compass2410-Word-260x98.png 260w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/10\/2024-10-02-10_02_12-Compass2410-Word-160x60.png 160w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><br \/>\nLG Ad Solutions<\/p>\n<p>CTV\u306f\u307e\u305f\u3001\u305d\u306e\u4ed6\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3068\u540c\u69d8\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3042\u308b\u30029\u6841\u306eZip\u30b3\u30fc\u30c9\u306e\u4e0b4\u6841\u30ec\u30d9\u30eb\u3067\u306e\u30b8\u30aa\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3067\u3042\u308a\u3001\u5730\u4e0a\u6ce2\u3001\u30b1\u30fc\u30d6\u30ebTV\u3088\u308a\u3082\u7121\u99c4\u306a\u304f\u5730\u57df\u306e\u6709\u6a29\u8005\u3060\u3051\u306b\u5e83\u544a\u3092\u3059\u308b\u3053\u3068\u304c\u51fa\u6765\u308b\u3002\u6240\u5f97\u3001\u4eba\u7a2e\u3001\u652f\u6301\u3059\u308b\u515a\u7b49\u3067\u8996\u8074\u8005\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3082\u51fa\u6765\u51fa\u6765\u308b\u3002\u307e\u305f\u3001CTV\u5e83\u544a\u306f\u653e\u9001\u5e83\u544a\u3088\u308a\u3082\u67d4\u8edf\u3067\u3042\u308a\u3001\u5c0f\u56de\u308a\u304c\u5229\u304f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u884c\u3046\u3053\u3068\u304c\u51fa\u6765\u308b\u3002<\/p>\n<p>CTV\u3067\u306e\u9078\u6319\u5e83\u544a\u306e\u554f\u984c\u3082\u3042\u308b\u3002CTV\u3067\u306f\u540c\u3058\u5e83\u544a\u304c\u983b\u7e41\u306b\u6d41\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u3053\u308c\u306f\u6709\u6a29\u8005\u306b\u4e0d\u6e80\u3092\u4e0e\u3048\u308b\u3053\u3068\u306b\u306a\u308b\u3002\u5e83\u544a\u306f\u8907\u6570\u306eDSP\u3001SSP\u3092\u4f7f\u3044\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306b\u58f2\u3089\u308c\u3001\u983b\u5ea6\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u56f0\u96e3\u3067\u3042\u308b\u3002\u7279\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u72ed\u3044\u3068\u540c\u3058\u756a\u7d44\u3067\u3001\u540c\u3058\u5e83\u544a\u304c\u8907\u6570\u56de\u6d41\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u3053\u308c\u306f\u3001\u901a\u5e38\u306e\u5e83\u544a\u3067\u3082\u8d77\u304d\u308b\u3053\u3068\u3060\u304c\u3001\u9078\u6319\u671f\u9593\u4e2d\u306f\u305f\u3060\u3067\u3055\u3048\u653f\u6cbb\u5e83\u544a\u304c\u983b\u7e41\u306b\u6d41\u308c\u3001\u3046\u3093\u3056\u308a\u3057\u3066\u3044\u308b\u6642\u306b\u3001\u540c\u3058\u5019\u88dc\u8005\u306e\u5e83\u544a\u304c\u7acb\u3066\u7d9a\u3051\u306b\u6d41\u308c\u308b\u3068\u652f\u6301\u3092\u5931\u3046\u30ea\u30b9\u30af\u304c\u3042\u308b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u653f\u6cbb\u5e83\u544a\u306b\u3088\u308a\u3001\u5076\u6570\u5e74\u306e\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u5e02\u5834\u306f\u5947\u6570\u5e74\u3088\u308a\u5897\u3048\u308b\u3002\u5947\u6570\u5e74\u306e\u653f\u6cbb\u5e83\u544a\u306f$&hellip;<\/p>\n<p class=\"more-link-p\"><a class=\"more-link\" href=\"https:\/\/www.nsirinc.com\/compass\/ctv%e9%81%b8%e6%8c%99%e5%ba%83%e5%91%8a%e3%81%ae%e6%88%90%e9%95%b7\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[119,85,1741],"class_list":["post-19942","post","type-post","status-publish","format-standard","hentry","category-newsanalysis","tag-tv","tag-85","tag-1741"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ted W\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.nsirinc.com\/compass\/ctv%e9%81%b8%e6%8c%99%e5%ba%83%e5%91%8a%e3%81%ae%e6%88%90%e9%95%b7\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" 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