{"id":19531,"date":"2024-04-05T12:42:31","date_gmt":"2024-04-05T19:42:31","guid":{"rendered":"https:\/\/www.nsirinc.com\/compass\/?p=19531"},"modified":"2024-04-05T12:48:03","modified_gmt":"2024-04-05T19:48:03","slug":"%e3%82%b3%e3%83%bc%e3%83%89%e3%82%ab%e3%83%83%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e4%bb%8a%e5%be%8c","status":"publish","type":"post","link":"https:\/\/www.nsirinc.com\/compass\/%e3%82%b3%e3%83%bc%e3%83%89%e3%82%ab%e3%83%83%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e4%bb%8a%e5%be%8c\/","title":{"rendered":"\u30b3\u30fc\u30c9\u30ab\u30c3\u30c6\u30a3\u30f3\u30b0\u306e\u4eca\u5f8c"},"content":{"rendered":"<p>vMVPD\u3092\u542b\u3081\u305f\u3001\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u306f2023\u5e74\u306b471.5\u4e07\u4e16\u5e2f\u3092\u5931\u3044\u3001\u6e1b\u5c11\u7387\u306f-6.1%\u3068\u306a\u308a\u3001\u52a0\u5165\u4e16\u5e2f\u6570\u306f7225.5\u4e07\u4e16\u5e2f\u3068\u306a\u308a\u3001\u666e\u53ca\u7387\u306f56.5%\u306b\u843d\u3061\u305f\u3002vMVPD\u3092\u9664\u304f\u65e2\u5b58\u578b\u306e\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u306f695.1\u4e07\u4e16\u5e2f\u3092\u5931\u3063\u305f\u304c\u3001vMVPD\u306f223.9\u4e07\u4e16\u5e2f\u306e\u5897\u52a0\u304c\u3042\u3063\u305f\u3002\u65e2\u5b58\u578b\u306e\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u52a0\u5165\u7387\u306f42.8%\u306b\u6e1b\u308a\u3001vMVPD\u4e16\u5e2f\u306f13.7%\u306b\u5897\u3048\u305f\u3002<!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19532\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/04\/2024-04-05-12_40_17-Compass2404-Word.png\" alt=\"\" width=\"725\" height=\"124\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/04\/2024-04-05-12_40_17-Compass2404-Word.png 725w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/04\/2024-04-05-12_40_17-Compass2404-Word-650x111.png 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/04\/2024-04-05-12_40_17-Compass2404-Word-560x96.png 560w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/04\/2024-04-05-12_40_17-Compass2404-Word-260x44.png 260w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/04\/2024-04-05-12_40_17-Compass2404-Word-160x27.png 160w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><br \/>\nNSI Research<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19533\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/04\/2024-04-05-12_40_49-Compass2404-Word.png\" alt=\"\" width=\"725\" height=\"399\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/04\/2024-04-05-12_40_49-Compass2404-Word.png 725w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/04\/2024-04-05-12_40_49-Compass2404-Word-650x358.png 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/04\/2024-04-05-12_40_49-Compass2404-Word-560x308.png 560w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/04\/2024-04-05-12_40_49-Compass2404-Word-260x143.png 260w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/04\/2024-04-05-12_40_49-Compass2404-Word-160x88.png 160w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><br \/>\nNSI Research<\/p>\n<p>\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u52a0\u5165\u8005\u306e\u6e1b\u5c11\u7387\u306f\u6628\u5e74\u306e-7.0%\u304b\u3089\u56de\u5fa9\u3057\u3001-6.1%\u306b\u306a\u3063\u3066\u3044\u308b\u30022021\u5e74\u306e\u30ec\u30d9\u30eb\u306b\u306f\u623b\u3063\u3066\u3044\u306a\u3044\u304c\u3001\u30b3\u30fc\u30c9\u30ab\u30c3\u30c6\u30a3\u30f3\u30b0\u306e\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u4e16\u5e2f\u306e\u6b86\u3069\u306f\u3059\u3067\u306b\u89e3\u7d04\u3092\u3057\u3066\u304a\u308a\u3001\u30d4\u30fc\u30af\u306f\u904e\u304e\u305f\u3068\u306e\u63a8\u6e2c\u3082\u3042\u308b\u3002\u30b9\u30dd\u30fc\u30c4\u30d5\u30a1\u30f3\u306b\u306f\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308a\u3001\u306a\u3060\u3089\u304b\u306a\u6e1b\u5c11\u306f\u7d9a\u304f\u304c\u300150%\u7a0b\u5ea6\u306e\u52a0\u5165\u7387\u306f\u7dad\u6301\u3059\u308b\u3068\u306e\u8003\u3048\u304c\u3042\u308b\u3002\u305d\u306e\u4e00\u65b9\u3001\u6e1b\u5c11\u306e\u30c9\u30ec\u30f3\u30c9\u306f\u30b9\u30c8\u30c3\u30d7\u3057\u3066\u3044\u306a\u304f\u3001\u5e745%\u4ee5\u4e0a\u3067\u306e\u6e1b\u5c11\u304c\u7d9a\u304d\u30012025\u5e74\u306b\u306f\u52a0\u5165\u7387\u306f50%\u3092\u5272\u308b\u3068\u306e\u4e88\u6e2c\u3082\u3082\u3042\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19534\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/04\/2024-04-05-12_41_14-Compass2404-Word.png\" alt=\"\" width=\"725\" height=\"311\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/04\/2024-04-05-12_41_14-Compass2404-Word.png 725w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/04\/2024-04-05-12_41_14-Compass2404-Word-650x279.png 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/04\/2024-04-05-12_41_14-Compass2404-Word-560x240.png 560w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/04\/2024-04-05-12_41_14-Compass2404-Word-260x112.png 260w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/04\/2024-04-05-12_41_14-Compass2404-Word-160x69.png 160w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><br \/>\nNSI Research<\/p>\n<p>\u3069\u3061\u3089\u306e\u65b9\u5411\u306b\u9032\u3080\u304b\u306f\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u30b9\u30dd\u30fc\u30c4\u30ea\u30fc\u30b0\u304c\u30b9\u30dd\u30fc\u30c4\u306e\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u914d\u4fe1\u306b\u3069\u306e\u7a0b\u5ea6\u7a4d\u6975\u7684\u306b\u53d6\u308a\u7d44\u3080\u304b\u3067\u6c7a\u307e\u308b\u3067\u3042\u308d\u3046\u3002\u30b5\u30c3\u30ab\u30fc\u306f\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u306b\u79fb\u884c\u3057\u3066\u3044\u308b\u3002\u30a2\u30e1\u30ea\u30ab\u306e\u30d7\u30ed\u30ea\u30fc\u30b0\u306eMLS\u306e\u4e00\u90e8\u306e\u8a66\u5408\u306fFox Sports\u304c\u653e\u9001\u3057\u3066\u3044\u308b\u304c\u3001\u5168\u8a66\u5408\u306fApple\u304c\u914d\u4fe1\u3057\u3066\u3044\u308b\u3002\u30d7\u30ec\u30df\u30a2\u30ea\u30fc\u30b0\u306fNBCUniversal\u306ePeacock\u3001\u30c1\u30e3\u30f3\u30d4\u30aa\u30f3\u30ba\u30ea\u30fc\u30b0\u3068\u30bb\u30ea\u30a8A\u306fParamount+\u3001\u305d\u308c\u306b\u30d6\u30f3\u30c7\u30b9\u30ea\u30fc\u30b0\u3001\u30e9\u30fb\u30ea\u30fc\u30ac\u306fESPN+\u3067\u914d\u4fe1\u3055\u308c\u3066\u3044\u308b\u3002\u3057\u304b\u3057\u3001NFL\u3001MLB\u3001NBA\u3001NHL\u306e\u6b86\u3069\u306e\u8a66\u5408\u306f\u5730\u4e0a\u6ce2\u3068\u30b1\u30fc\u30d6\u30eb\u30c1\u30e3\u30f3\u30cd\u30eb\u3067\u3042\u308b\u3002NBCU\u3068Paramount\u306f\u5730\u4e0a\u6ce2\u3067\u306e\u8a66\u5408\u306fDTC\u3067\u3082\u914d\u4fe1\u3057\u3066\u3044\u308b\u304c\u3001\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u3067\u306e\u653e\u9001\u306f\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3057\u3066\u3044\u306a\u3044\u3002<\/p>\n<p>Disney\u3001Warner Bros. Discovery\u3001\u305d\u308c\u306bFox\u306e3\u793e\u306f\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u5411\u3051\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3067\u653e\u9001\u3055\u308c\u3066\u3044\u308b\u8a66\u5408\u3092\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3059\u308b\u30b8\u30e7\u30a4\u30f3\u30c8\u30d9\u30f3\u30c1\u30e3\u30fc\u3092\u767a\u8868\u3057\u3066\u3044\u308b\u3002\u4fa1\u683c\u3092\u542b\u3081\u3001\u3069\u306e\u3088\u3046\u306a\u30b5\u30fc\u30d3\u30b9\u306b\u306a\u308b\u306e\u304b\u306f\u5206\u304b\u3063\u3066\u3044\u306a\u3044\u304c\u3001\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u52a0\u5165\u8005\u6570\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u306f\u78ba\u5b9f\u3067\u3042\u308b\u3002<\/p>\n<p>Fox\u306eCEO\u306f\u3053\u306e\u30b5\u30fc\u30d3\u30b9\u306f\u30b1\u30fc\u30d6\u30ebTV\u8996\u8074\u8005\u306b\u306f\u5927\u304d\u306a\u5f71\u97ff\u306f\u4e0e\u3048\u306a\u3044\u3068\u8a00\u3063\u3066\u3044\u308b\u3002\u78ba\u304b\u306b\u3001\u30b1\u30fc\u30d6\u30ebTV\u52a0\u5165\u8005\u306e\u591a\u304f\u306f\u5e74\u9f62\u304c\u9ad8\u304f\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5229\u7528\u306f\u5c11\u306a\u3044\u3002\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u3067\u30b9\u30dd\u30fc\u30c4\u4ee5\u5916\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3082\u898b\u3066\u304a\u308a\u3001\u3053\u306eJV\u306e\u30b5\u30fc\u30d3\u30b9\u304c\u958b\u59cb\u3055\u308c\u3066\u3082\u30b1\u30fc\u30d6\u30ebTV\u3092\u89e3\u7d04\u3059\u308b\u53ef\u80fd\u6027\u306f\u4f4e\u3044\u3067\u3042\u308d\u3046\u3002\u3057\u304b\u3057\u3001vMVPD\u52a0\u5165\u8005\u306f\u7570\u306a\u308b\u3002vMVPD\u52a0\u5165\u8005\u306f\u30b1\u30fc\u30d6\u30ebTV\u3092\u89e3\u7d04\u3057\u305f\u304c\u3001\u30b9\u30dd\u30fc\u30c4\u3092\u898b\u305f\u3044\u306e\u3067vMVPD\u306b\u52a0\u5165\u3057\u3066\u3044\u308b\u4eba\u304c\u591a\u3044\u3002\u30b9\u30dd\u30fc\u30c4\u30c1\u30e3\u30f3\u30cd\u30eb\u304c\u8c4a\u5bcc\u306aYouTube TV\u3068Fubo TV\u52a0\u5165\u8005\u304c\u5897\u3048\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3066\u3001Hulu with Live TV\u3068Sling TV\u306f\u82e6\u6226\u3057\u3066\u3044\u308b\u306e\u306f\u3053\u308c\u304c\u7406\u7531\u3067\u3042\u308b\u3002vMVPD\u52a0\u5165\u8005\u306e\u5e74\u9f62\u306f\u82e5\u304f\u3001Netflix\u7b49\u306e\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u306b\u3082\u52a0\u5165\u3057\u3066\u304a\u308a\u3001vMVPD\u3067\u306e\u30b9\u30dd\u30fc\u30c4\u4ee5\u5916\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5bfe\u3059\u308b\u95a2\u5fc3\u306f\u4f4e\u3044\u3002<\/p>\n<p>3\u793e\u5171\u540c\u306e\u30b9\u30dd\u30fc\u30c4\u5c02\u9580\u306eDTC\u30b5\u30fc\u30d3\u30b9\u306f\u30b1\u30fc\u30d6\u30ebTV\u306b\u5bfe\u3059\u308b\u7af6\u5408\u306b\u306f\u306a\u3089\u306a\u3044\u304b\u3082\u77e5\u308c\u306a\u3044\u304c\u3001vMVPD\u306b\u306f\u5927\u304d\u306a\u7af6\u5408\u306b\u306a\u308b\u3053\u3068\u306f\u78ba\u5b9f\u3067\u3042\u308b\u3002\u3059\u3067\u306b\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u52a0\u5165\u8005\u306e24%\u306fvMVPD\u52a0\u5165\u8005\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u65e2\u5b58\u578b\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u306e\u6e1b\u5c11\u304c-5%\u306b\u843d\u3061\u7740\u3044\u3066\u3082\u3001vMVPD\u306e\u52a0\u5165\u8005\u304c\u6e1b\u5c11\u3092\u3057\u59cb\u3081\u308b\u30682025\u5e74\u306b\u306f\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u52a0\u5165\u8005\u306f50%\u3092\u5272\u308b\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>vMVPD\u3092\u542b\u3081\u305f\u3001\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u306f2023\u5e74\u306b471.5\u4e07\u4e16\u5e2f\u3092\u5931\u3044\u3001\u6e1b&hellip;<\/p>\n<p class=\"more-link-p\"><a class=\"more-link\" href=\"https:\/\/www.nsirinc.com\/compass\/%e3%82%b3%e3%83%bc%e3%83%89%e3%82%ab%e3%83%83%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e4%bb%8a%e5%be%8c\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[228,234,1450,462,276],"class_list":["post-19531","post","type-post","status-publish","format-standard","hentry","category-newsanalysis","tag-disney","tag-fox","tag-warner-bros-discovery","tag-462","tag-276"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - 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