{"id":19451,"date":"2024-03-01T13:54:12","date_gmt":"2024-03-01T20:54:12","guid":{"rendered":"https:\/\/www.nsirinc.com\/compass\/?p=19451"},"modified":"2024-03-01T13:54:12","modified_gmt":"2024-03-01T20:54:12","slug":"%e6%8e%88%e8%b3%9e%e5%bc%8f%e7%95%aa%e7%b5%84%e8%a6%96%e8%81%b4%e3%81%af%e5%be%a9%e6%b4%bb%e3%81%97%e3%81%a6%e3%81%84%e3%82%8b%e3%81%ae%e3%81%8b","status":"publish","type":"post","link":"https:\/\/www.nsirinc.com\/compass\/%e6%8e%88%e8%b3%9e%e5%bc%8f%e7%95%aa%e7%b5%84%e8%a6%96%e8%81%b4%e3%81%af%e5%be%a9%e6%b4%bb%e3%81%97%e3%81%a6%e3%81%84%e3%82%8b%e3%81%ae%e3%81%8b\/","title":{"rendered":"\u6388\u8cde\u5f0f\u756a\u7d44\u8996\u8074\u306f\u5fa9\u6d3b\u3057\u3066\u3044\u308b\u306e\u304b"},"content":{"rendered":"<p>2016\u5e74\u306b\u306f3440\u4e07\u4eba\u306e\u8996\u8074\u304c\u3042\u3063\u305f\u30aa\u30b9\u30ab\u30fc\u6388\u8cde\u5f0f\u306e\u653e\u9001\u306f\u30012021\u5e74\u306b\u306f3\u5206\u306e1\u306e1040\u4e07\u4eba\u306b\u843d\u3061\u305f\u3002\u4ed6\u306e\u6388\u8cde\u5f0f\u756a\u7d44\u306e\u8996\u8074\u8005\u3082\u6e1b\u308a\u3001\u30c6\u30ec\u30d3\u96e2\u308c\u3068\u5171\u306b\u6388\u8cde\u5f0f\u756a\u7d44\u3082\u306a\u304f\u306a\u3063\u3066\u3044\u304f\u3068\u306e\u4e88\u60f3\u304c\u51fa\u59cb\u3081\u305f\u3002\u30aa\u30b9\u30ab\u30fc\u306e\u8996\u8074\u8005\u306f2023\u5e74\u306b\u306f1880\u4e07\u4eba\u306b\u5897\u3048\u308b\u304c\u3001\u60b2\u89b3\u7684\u306a\u58f0\u306f\u6d88\u3048\u306a\u304b\u3063\u305f\u3002\u30b4\u30fc\u30eb\u30c7\u30f3\u30b0\u30ed\u30fc\u30d6\u8cde\u306f2022\u5e74\u306f\u30dc\u30a4\u30b3\u30c3\u30c8\u306b\u3088\u308a\u30ad\u30e3\u30f3\u30bb\u30eb\u3055\u308c\u30012023\u5e74\u306e\u8996\u8074\u8005\u306f630\u4e07\u3067\u30012021\u5e74\u306e690\u4e07\u3092\u4e0b\u56de\u3063\u305f\u304c\u3001\u4eca\u5e74\u306e1\u67087\u65e5\u306b\u958b\u50ac\u3055\u308c\u305f\u6388\u8cde\u5f0f\u306e\u8996\u8074\u8005\u306f940\u4e07\u306b\u5897\u3048\u305f\u3002<!--more--><\/p>\n<p>\u3060\u304c\u3001\u4ff3\u512a\u7b49\u306e\u30b9\u30c8\u30e9\u30a4\u30ad\u306e\u304a\u9670\u30672023\u5e74\u306e\u6388\u8cde\u5f0f\u304c2024\u5e741\u670815\u65e5\u306b\u5ef6\u671f\u306b\u306a\u3063\u305f\u30a8\u30df\u30fc\u8cde\u306e\u8996\u8074\u8005\u306f2022\u5e74\u306e590\u4e07\u304b\u3089430\u4e07\u306b\u843d\u3061\u305f\u3002NFL\u306e\u8a66\u5408\u4e2d\u7d99\u3068\u91cd\u306a\u308b\u3053\u3068\u306b\u306a\u3063\u305f\u60aa\u6761\u4ef6\u3082\u3042\u308b\u304c\u3001\u30b4\u30fc\u30eb\u30c7\u30f3\u30b0\u30ed\u30fc\u30d6\u304c\u3082\u305f\u3089\u3057\u305f\u697d\u89b3\u7684\u306a\u58f0\u3092\u6d88\u3057\u305f\u304c\u30012\u67084\u65e5\u306b\u958b\u50ac\u3055\u308c\u305f\u30b0\u30e9\u30df\u30fc\u8cde\u306e\u8996\u8074\u8005\u306f\u6628\u5e74\u304b\u308934%\u3082\u5897\u3048\u30011690\u4e07\u4eba\u306a\u3063\u305f\u3002\u30b0\u30e9\u30df\u30fc\u306f2022\u5e74\u308230%\u306e\u5897\u52a0\u3092\u3057\u3066\u304a\u308a\u3001\u6388\u8cde\u5f0f\u756a\u7d44\u306e\u5fa9\u6d3b\u306e\u671f\u5f85\u304c\u51fa\u59cb\u3081\u3066\u3044\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19452\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/03\/2024-03-01-12_52_33-Compass2403-Word.png\" alt=\"\" width=\"725\" height=\"387\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/03\/2024-03-01-12_52_33-Compass2403-Word.png 725w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/03\/2024-03-01-12_52_33-Compass2403-Word-650x347.png 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/03\/2024-03-01-12_52_33-Compass2403-Word-560x299.png 560w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/03\/2024-03-01-12_52_33-Compass2403-Word-260x139.png 260w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/03\/2024-03-01-12_52_33-Compass2403-Word-160x85.png 160w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><br \/>\nNielsen<\/p>\n<p>\u6388\u8cde\u5f0f\u756a\u7d44\u306e\u8996\u8074\u8005\u6e1b\u5c11\u306f\u82e5\u3044\u4eba\u306e\u653e\u9001\u96e2\u308c\u304c\u5927\u304d\u304f\u3068\u5f71\u97ff\u3092\u3057\u3066\u3044\u308b\u30022016\u5e74\u306e\u30aa\u30b9\u30ab\u30fc\u6388\u8cde\u5f0f\u306e\u8996\u8074\u8005\u306b\u5360\u3081\u308b18\uff5e49\u6b73\u306e\u4eba\u306e\u30b7\u30a7\u30a2\u306f\u5168\u4f53\u306e10.5%\u3067\u3042\u3063\u305f\u306e\u304c\u30012021\u5e74\u306b\u306f2.1%\u306b\u6e1b\u3063\u3066\u3044\u308b\u3002\u3053\u308c\u306f\u6620\u753b\u306b\u5bfe\u3059\u308b\u82e5\u3044\u4eba\u306e\u95a2\u5fc3\u304c\u6e1b\u3063\u305f\u306e\u3067\u306f\u306a\u304f\u3001\u30b1\u30fc\u30d6\u30ebTV\u3082\u3001\u30a2\u30f3\u30c6\u30ca\u3082\u7121\u3044\u4eba\u305f\u3061\u304c\u898b\u308b\u65b9\u6cd5\u3092\u5931\u3063\u305f\u304b\u3089\u3060\u3002\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304cDTC\u3092\u958b\u59cb\u3057\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3067\u3082\u8996\u8074\u53ef\u80fd\u306b\u306a\u308b\u3053\u3068\u306718\uff5e49\u6b73\u306e\u8996\u8074\u8005\u304c\u5360\u3081\u308b\u5272\u5408\u306f2023\u5e74\u3067\u306f4%\u306b\u5897\u3048\u3066\u3044\u308b\u3002\u30aa\u30b9\u30ab\u30fc\u306fABC\u306e\u653e\u9001\u3067\u3001Hulu\u3067\u3082\u914d\u4fe1\u3055\u308c\u305f\u3002<\/p>\n<p>\u30b0\u30e9\u30df\u30fc\u3082\u540c\u69d8\u3067\u3001\u8996\u8074\u8005\u306b\u5360\u3081\u308b18\uff5e49\u6b73\u306e\u4eba\u305f\u3061\u306e\u30b7\u30a7\u30a2\u306f2016\u5e74\u306e7.7%\u304b\u30892021\u5e74\u306b\u306f2.3%\u306b\u843d\u3061\u30012024\u5e74\u306b\u306f4%\u306b\u4e0a\u304c\u3063\u3066\u3044\u308b\u3002\u30b0\u30e9\u30df\u30fc\u306fCBS\u306e\u653e\u9001\u3067\u3001Paramount+\u3067\u540c\u6642\u914d\u4fe1\u3055\u308c\u305f\u3002\u30b4\u30fc\u30eb\u30c7\u30f3\u30b0\u30ed\u30fc\u30d6\u3082CBS\u306e\u653e\u9001\u3067\u3001Paramount+\u3067\u914d\u4fe1\u3055\u308c\u305f\u304c\u3001\u72b6\u6cc1\u306f\u5c11\u3057\u9055\u3046\u30022016\u5e74\u306e\u6642\u70b9\u3067\u3082\u30b4\u30fc\u30eb\u30c7\u30f3\u30b0\u30ed\u30fc\u30d6\u6388\u8cde\u5f0f\u306e\u8996\u8074\u8005\u306b\u5360\u3081\u308b18\uff5e49\u6b73\u306e\u7387\u306f5.5%\u3067\u3001\u30aa\u30b9\u30ab\u30fc\u306e\u534a\u5206\u3068\u4f4e\u304b\u3063\u305f\u30022021\u5e74\u306b\u306f1.5%\u306b\u843d\u3061\u30012024\u5e74\u306b\u306f1.8%\u3068\u50c5\u304b\u5897\u3048\u305f\u3060\u3051\u3067\u3042\u308b\u3002\u82e5\u3044\u4eba\u3092\u5f15\u304d\u4ed8\u3051\u308b\u3053\u3068\u304c\u51fa\u6765\u3066\u3044\u306a\u3044\u306e\u304c\u554f\u984c\u3067\u3042\u308b\u3002<\/p>\n<p>\u30a8\u30df\u30fc\u8cde\u306e\u72b6\u6cc1\u306f\u3055\u3089\u306b\u60aa\u3044\u3002\u30c6\u30ec\u30d3\u756a\u7d44\u306b\u5bfe\u3059\u308b\u82e5\u3044\u4eba\u305f\u3061\u306e\u95a2\u5fc3\u306f\u4f4e\u304f2016\u5e74\u3067\u308218\uff5e49\u6b73\u304c\u5360\u3081\u308b\u30b7\u30a7\u30a2\u306f\u30682.8%\u3068\u4f4e\u304b\u3063\u305f\u30022021\u5e74\u306b\u306f1.8%\u306b\u843d\u3061\u308b\u3001\u3055\u3089\u306b2023\u5e74\u306b\u306f0.9%\u306a\u3063\u3066\u3044\u308b\u3002\u30a8\u30df\u30fc\u8cde\u306fFox\u7cfb\u30672023\u5e74\u306e\u6388\u8cde\u5f0f\u306f\u5730\u4e0a\u6ce2\u306eFox\u3067\u306f\u306a\u304f\u3001\u30b1\u30fc\u30d6\u30ebTV\u306eFX\u3067\u653e\u9001\u3055\u308c\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u306f\u306a\u304b\u3063\u305f\u3002Fox.com\u3067\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3055\u308c\u305f\u304c\u3001\u898b\u308b\u306e\u306b\u306f\u30b1\u30fc\u30d6\u30ebTV\u52a0\u5165\u304c\u5fc5\u8981\u3067\u3042\u308a\u3001\u30b3\u30fc\u30c9\u30ab\u30c3\u30c6\u30a3\u30f3\u30b0\u3057\u305f\u4eba\u306f\u898b\u308b\u3053\u3068\u304c\u51fa\u6765\u306a\u304b\u3063\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19453\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/03\/2024-03-01-12_53_11-Compass2403-Word.png\" alt=\"\" width=\"725\" height=\"371\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/03\/2024-03-01-12_53_11-Compass2403-Word.png 725w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/03\/2024-03-01-12_53_11-Compass2403-Word-650x333.png 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/03\/2024-03-01-12_53_11-Compass2403-Word-560x287.png 560w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/03\/2024-03-01-12_53_11-Compass2403-Word-260x133.png 260w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2024\/03\/2024-03-01-12_53_11-Compass2403-Word-160x82.png 160w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><br \/>\nNielsen\u306e\u30c7\u30fc\u30bf\u3092\u30d9\u30fc\u30b9\u306bVariety Intelligence Platform\u304c\u5206\u6790<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2016\u5e74\u306b\u306f3440\u4e07\u4eba\u306e\u8996\u8074\u304c\u3042\u3063\u305f\u30aa\u30b9\u30ab\u30fc\u6388\u8cde\u5f0f\u306e\u653e\u9001\u306f\u30012021\u5e74\u306b\u306f3&hellip;<\/p>\n<p class=\"more-link-p\"><a class=\"more-link\" href=\"https:\/\/www.nsirinc.com\/compass\/%e6%8e%88%e8%b3%9e%e5%bc%8f%e7%95%aa%e7%b5%84%e8%a6%96%e8%81%b4%e3%81%af%e5%be%a9%e6%b4%bb%e3%81%97%e3%81%a6%e3%81%84%e3%82%8b%e3%81%ae%e3%81%8b\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[1552,1695],"class_list":["post-19451","post","type-post","status-publish","format-standard","hentry","category-newsanalysis","tag-1552","tag-1695"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"robots\" 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