{"id":19007,"date":"2023-09-01T13:00:44","date_gmt":"2023-09-01T20:00:44","guid":{"rendered":"https:\/\/www.nsirinc.com\/compass\/?p=19007"},"modified":"2023-09-01T13:00:44","modified_gmt":"2023-09-01T20:00:44","slug":"%e6%94%be%e9%80%81%e3%81%ae%e8%a6%96%e8%81%b4%e6%99%82%e9%96%93%e3%81%af50%e3%82%92%e5%89%b2%e3%81%a3%e3%81%9f%e3%81%ae%e3%81%8b","status":"publish","type":"post","link":"https:\/\/www.nsirinc.com\/compass\/%e6%94%be%e9%80%81%e3%81%ae%e8%a6%96%e8%81%b4%e6%99%82%e9%96%93%e3%81%af50%e3%82%92%e5%89%b2%e3%81%a3%e3%81%9f%e3%81%ae%e3%81%8b\/","title":{"rendered":"\u653e\u9001\u306e\u8996\u8074\u6642\u9593\u306f50%\u3092\u5272\u3063\u305f\u306e\u304b"},"content":{"rendered":"<p>Nielsen\u304c\u6bce\u6708\u767a\u8868\u3057\u3066\u3044\u308b\u30c6\u30ec\u30d3\u5229\u7528\u6642\u9593\u306e\u5185\u8a33\u306eThe Gauge\u3067\u5730\u4e0a\u6ce2\u3068\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u5411\u3051\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u5408\u8a08\u304c50%\u3092\u5272\u3063\u305f\u3053\u3068\u304c\u5927\u304d\u306a\u30cb\u30e5\u30fc\u30b9\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u30cb\u30e5\u30fc\u30b9\u306e\u898b\u51fa\u3057\u3060\u3051\u3060\u3068\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u304c50%\u3092\u8d85\u3048\u305f\u3088\u3046\u306a\u5370\u8c61\u3092\u4e0e\u3048\u308b\u304c\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u306e\u30b7\u30a7\u30a2\u306f38.7%\u3067\u3001\u653e\u9001\u306e\u5408\u8a08\u306e49.6%\u3088\u308a\u4f4e\u3044\u3002The Gauge\u306f\u30c6\u30ec\u30d3\u5229\u7528\u6642\u9593\u306e\u5185\u8a33\u3067\u3042\u308a\u3001\u305d\u306e\u4ed6\u3068\u3057\u3066\u30b2\u30fc\u30e0\u3067\u306e\u5229\u7528\u3001DVD\u306e\u8996\u8074\u3001\u97f3\u697d\u306e\u518d\u751f\u7b49\u304c11.6%\u3092\u5360\u3081\u3066\u3044\u308b\u3002\u30c6\u30ec\u30d3\u3067\u306e\u653e\u9001\u5bfe\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u306e\u8996\u8074\u3067\u3042\u308c\u3070\u3001\u653e\u9001\u306e\u30b7\u30a7\u30a2\u306f\u307e\u3060\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3088\u308a\u3082\u9ad8\u3044\u3002<\/p>\n<p><!--more-->The Gauge\u306f\u30c6\u30ec\u30d3\u5229\u7528\u6642\u9593\u306e\u5185\u8a33\u3067\u3042\u308a\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u7b49\u306e\u30c6\u30ec\u30d3\u4ee5\u5916\u306e\u30c7\u30d0\u30a4\u30b9\u306f\u542b\u307e\u308c\u3066\u3044\u306a\u304f\u3001\u30d3\u30c7\u30aa\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u8996\u8074\u6642\u9593\u306e\u5185\u8a33\u3067\u306f\u306a\u3044\u3002\u30c6\u30ec\u30d3\u4ee5\u5916\u3067\u306e\u8996\u8074\u304c\u542b\u307e\u308c\u306a\u3044\u3053\u3068\u304c\u3001Nielsen\u306b\u5bfe\u3059\u308b\u653e\u9001\u4e8b\u696d\u8005\u306e\u4e0d\u6e80\u306e1\u3064\u3067\u3042\u308a\u3001\u65b0\u3057\u3044Nielsen One\u3067\u306f\u6539\u5584\u3055\u308c\u308b\u304c\u3001The Gauge\u3067\u306f\u307e\u3060\u30c6\u30ec\u30d3\u3057\u304b\u542b\u307e\u308c\u3066\u3044\u306a\u3044\u3002\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u7b49\u3067\u306e\u30c7\u30b8\u30bf\u30eb\u30fb\u30d3\u30c7\u30aa\u306e\u8996\u8074\u3082\u542b\u307e\u308c\u3066\u3044\u308c\u3070\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u306e\u8996\u8074\u306f\u3082\u3063\u3068\u591a\u3044\u3002Comscore\u306e\u7d71\u8a08\u3067\u306f\u653e\u9001\u304c40%\u3001\u30c7\u30b8\u30bf\u30eb\u30fb\u30d3\u30c7\u30aa\uff08CTV\u542b\u3080\uff09\u304c60%\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19008\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2023\/09\/2023-09-01-12_59_55-Compass2309-Word.png\" alt=\"\" width=\"787\" height=\"353\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2023\/09\/2023-09-01-12_59_55-Compass2309-Word.png 787w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2023\/09\/2023-09-01-12_59_55-Compass2309-Word-650x292.png 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2023\/09\/2023-09-01-12_59_55-Compass2309-Word-768x344.png 768w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2023\/09\/2023-09-01-12_59_55-Compass2309-Word-560x251.png 560w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2023\/09\/2023-09-01-12_59_55-Compass2309-Word-260x117.png 260w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2023\/09\/2023-09-01-12_59_55-Compass2309-Word-160x72.png 160w\" sizes=\"auto, (max-width: 787px) 100vw, 787px\" \/><br \/>\nNielsen<\/p>\n<p>The Gauge\u306b\u306f\u305d\u306e\u4ed6\u306b\u3082\u3044\u304f\u3064\u304b\u306e\u554f\u984c\u304c\u3042\u308b\u3002\u3082\u3063\u3068\u3082\u5927\u304d\u306a\u554f\u984c\u306fvMVPD\u304c\u653e\u9001\u3068\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u306e\u4e21\u65b9\u306b\u542b\u307e\u308c\u3066\u3044\u305f\u3053\u3068\u3067\u3042\u3063\u305f\u3002\u3053\u308c\u306f\u4eca\u5e74\u306e2\u6708\u304b\u3089\u4fee\u6b63\u3055\u308c\u3001vMVPD\u306f\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u304b\u3089\u9664\u304b\u308c\u305f\u3002\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3067\u3042\u308bvMVPD\u3092\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u304b\u3089\u9664\u304f\u306e\u306f\u9593\u9055\u3063\u3066\u3044\u308b\u3088\u3046\u3060\u304c\u3001The Gauge\u306f\u5730\u4e0a\u6ce2\uff08Broadcast\uff09\u3068\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\uff08Cable\uff09\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3092\u5a92\u4f53\u3068\u3057\u3066\u898b\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30b5\u30fc\u30d3\u30b9\u3068\u3057\u3066\u898b\u3066\u3044\u308b\u3002Broadcast\u306f4\u5927\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u542b\u3081\u305f\u5730\u4e0a\u6ce2\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u3053\u3068\u3067\u3042\u308a\u3001\u30b1\u30fc\u30d6\u30ebTV\u3001\u3042\u308b\u3044\u306fvMVPD\u3067\u306e\u8996\u8074\u3082\u542b\u307e\u308c\u308b\u3002Cable\u306fESPN\u3001CNN\u7b49\u306e\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u5411\u3051\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3067\u3042\u308b\u3002\u5a92\u4f53\u3067\u306f\u306a\u3044\u306e\u3067\u3001\u30b1\u30fc\u30d6\u30ebTV\u3067\u306e\u5730\u4e0a\u6ce2\u8996\u8074\u6642\u9593\u306fCable\u3067\u306f\u306a\u304f\u3001Broadcast\u306b\u542b\u307e\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>The Gauge\u304c2\u6708\u306bvMVPD\u306e\u30c0\u30d6\u30eb\u30fb\u30ab\u30a6\u30f3\u30c8\u3092\u8a8d\u3081\u3001\u4fee\u6b63\u3092\u3057\u305f\u6642\u70b9\u3067\u3001Broadcast\u3068Cable\u306b\u306f\u3059\u3067\u306bvMVPD\u3067\u306e\u8996\u8074\u304c\u542b\u307e\u308c\u3066\u3044\u305f\u306e\u3067\u3001\u30b7\u30a7\u30a2\u306f\u305d\u306e\u307e\u307e\u3068\u3057\u3001\u4ee3\u308f\u308a\u306b\u3001Streaming\u3092\u6e1b\u3089\u3057\u3001Others\u3092\u5897\u3084\u3057\u305f\u3002\u3053\u306e\u8a08\u7b97\u65b9\u6cd5\u3082\u7d0d\u5f97\u3057\u306b\u304f\u304f\u3001\u6279\u5224\u304c\u3042\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4ee5\u524d\u306e\u8a08\u7b97\u3067\u3042\u308c\u30702\u6708\u306eOthers\u306f6.3%\u3067\u3042\u3063\u305f\u306e\u304c\u300111.7%\u306b\u500d\u5897\u3057\u305f\u3002\u3055\u3089\u306b\u3001Others\u306b\u306f\u30b1\u30fc\u30d6\u30ebTV\u306eSTB\u3092\u4f7f\u3063\u305f\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3082\u542b\u307e\u308c\u3066\u3044\u308b\u3002Nielsen\u306f\u30b1\u30fc\u30d6\u30ebTV\u306eSTB\u306e\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u306e\u5185\u8a33\u304c\u5206\u304b\u3089\u306a\u3044\u306e\u3067\u3001Others\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u8aac\u660e\u3057\u3066\u3044\u308b\u304c\u3001\u3053\u308c\u3082\u7406\u89e3\u3057\u3065\u3089\u3044\u3002<\/p>\n<p>Nielsen\u306f\u30c6\u30ec\u30d3\u8996\u8074\u306e\u8abf\u67fb\u3067\u3042\u3063\u305f\u3002\u305d\u308c\u304c\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u4f55\u304c\u30c6\u30ec\u30d3\u3067\u3042\u308a\u3001\u4f55\u304c\u5a92\u4f53\u3067\u3042\u308b\u304b\u306e\u5b9a\u7fa9\u304c\u5909\u308f\u308a\u3001\u8a08\u7b97\u304c\u4e0d\u660e\u77ad\u3068\u306a\u308a\u3001\u653e\u9001\u4e8b\u696d\u8005\u306e\u6279\u5224\u3092\u53d7\u3051\u308b\u7d50\u679c\u3068\u306a\u3063\u305f\u3002The Gauge\u3092\u898b\u308b\u3068Nielsen\u306e\u82e6\u5fc3\u304c\u5206\u304b\u308b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nielsen\u304c\u6bce\u6708\u767a\u8868\u3057\u3066\u3044\u308b\u30c6\u30ec\u30d3\u5229\u7528\u6642\u9593\u306e\u5185\u8a33\u306eThe Gauge\u3067\u5730\u4e0a\u6ce2&hellip;<\/p>\n<p class=\"more-link-p\"><a class=\"more-link\" href=\"https:\/\/www.nsirinc.com\/compass\/%e6%94%be%e9%80%81%e3%81%ae%e8%a6%96%e8%81%b4%e6%99%82%e9%96%93%e3%81%af50%e3%82%92%e5%89%b2%e3%81%a3%e3%81%9f%e3%81%ae%e3%81%8b\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[250,913],"class_list":["post-19007","post","type-post","status-publish","format-standard","hentry","category-newsanalysis","tag-nielsen","tag-913"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com 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