{"id":18106,"date":"2022-09-02T12:23:59","date_gmt":"2022-09-02T19:23:59","guid":{"rendered":"https:\/\/www.nsirinc.com\/compass\/?p=18106"},"modified":"2022-09-02T12:29:36","modified_gmt":"2022-09-02T19:29:36","slug":"%e3%82%b9%e3%83%88%e3%83%aa%e3%83%bc%e3%83%9f%e3%83%b3%e3%82%b0%e3%81%ae%e5%b0%86%e6%9d%a5%e3%81%af%e5%ba%83%e5%91%8a%e5%8f%8e%e5%85%a5%e3%81%8b","status":"publish","type":"post","link":"https:\/\/www.nsirinc.com\/compass\/%e3%82%b9%e3%83%88%e3%83%aa%e3%83%bc%e3%83%9f%e3%83%b3%e3%82%b0%e3%81%ae%e5%b0%86%e6%9d%a5%e3%81%af%e5%ba%83%e5%91%8a%e5%8f%8e%e5%85%a5%e3%81%8b\/","title":{"rendered":"\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u306e\u5c06\u6765\u306f\u5e83\u544a\u53ce\u5165\u304b"},"content":{"rendered":"<p>Kantar\u306e\u8abf\u67fb\u3067\u306fSVOD\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u4e16\u5e2f\u306f80%\u3092\u8d85\u3048\u3066\u3044\u308b\u304c\u3001AVOD\u306f27%\u3001FAST\u306f22%\u3067\u3042\u308b\u3002\u3060\u304c\u3001\u5e83\u544a\u4ed8\u304d\u306eSVOD\u5229\u7528\u8005\u304c\u5897\u3048\u308b\u3053\u3068\u3067\u5e83\u544a\u4ed8\u304d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u4e16\u5e2f\u306f50%\u3092\u8d85\u3048\u3066\u3044\u308b\u3002SVOD\u30b5\u30fc\u30d3\u30b9\u304c\u6620\u50cf\u5e83\u544a\u3092\u7121\u304f\u3059\u3068\u306e\u4e88\u60f3\u304c\u3042\u3063\u305f\u304c\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u304a\u9670\u3067\u5e83\u544a\u5e02\u5834\u306f\u6210\u9577\u3092\u3057\u3066\u3044\u308b\u3002<!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18108\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2022\/09\/Capture-2022-09-02-12_20_11.jpg\" alt=\"\" width=\"832\" height=\"327\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2022\/09\/Capture-2022-09-02-12_20_11.jpg 832w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2022\/09\/Capture-2022-09-02-12_20_11-650x255.jpg 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2022\/09\/Capture-2022-09-02-12_20_11-768x302.jpg 768w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2022\/09\/Capture-2022-09-02-12_20_11-560x220.jpg 560w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2022\/09\/Capture-2022-09-02-12_20_11-260x102.jpg 260w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2022\/09\/Capture-2022-09-02-12_20_11-160x63.jpg 160w\" sizes=\"auto, (max-width: 832px) 100vw, 832px\" \/><br 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https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2022\/09\/Capture-2022-09-02-12_21_53-260x96.jpg 260w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2022\/09\/Capture-2022-09-02-12_21_53-160x59.jpg 160w\" sizes=\"auto, (max-width: 832px) 100vw, 832px\" \/><br \/>\nWhip Media<\/p>\n<p>\u3055\u3089\u306b\u3001\u3044\u3089\u3060\u3064\u3068\u7b54\u3048\u305f\u4eba\u304c\u591a\u3044\u5e83\u544a\u4ed8\u304d\u306eHulu\u3067\u3082\u5168\u4f53\u7684\u306a\u6e80\u8db3\u5ea6\u306fNetflix\u3088\u308a\u9ad8\u304f\u306a\u3063\u3066\u3044\u308b\u3002Netflix\u306e\u6e80\u8db3\u5ea6\u306f\u6628\u5e74\u306e90%\u304b\u308980%\u306b\u843d\u3061\u3066\u3044\u308b\u3002Netflix\u306e\u6e80\u8db3\u5ea6\u304c10%\u30dd\u30a4\u30f3\u30c8\u3082\u843d\u3061\u305f\u306e\u306f\u5024\u4e0a\u3052\u304c\u5927\u304d\u304f\u5f71\u97ff\u3057\u3066\u3044\u308b\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5bfe\u3059\u308b\u6e80\u8db3\u5ea6\u3082\u91cd\u8981\u3060\u304c\u3001\u4fa1\u683c\u3082\u5927\u304d\u306a\u5f71\u97ff\u304c\u3042\u308b\u3002\u5e83\u544a\u306f\u3042\u308b\u3068\u3044\u3089\u3060\u3064\u304c\u3001\u3042\u3063\u3066\u3082\u5024\u6bb5\u304c\u5b89\u3044\u65b9\u304c\u6e80\u8db3\u5ea6\u306f\u9ad8\u3044\u4e8b\u306b\u306a\u308b\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u306f\u5fc5\u305a\u3057\u3082\u6b63\u3057\u3044\u7d50\u8ad6\u3067\u306f\u306a\u3044\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18110\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2022\/09\/Capture-2022-09-02-12_22_22.jpg\" alt=\"\" width=\"832\" height=\"337\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2022\/09\/Capture-2022-09-02-12_22_22.jpg 832w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2022\/09\/Capture-2022-09-02-12_22_22-650x263.jpg 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2022\/09\/Capture-2022-09-02-12_22_22-768x311.jpg 768w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2022\/09\/Capture-2022-09-02-12_22_22-560x227.jpg 560w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2022\/09\/Capture-2022-09-02-12_22_22-260x105.jpg 260w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2022\/09\/Capture-2022-09-02-12_22_22-160x65.jpg 160w\" sizes=\"auto, (max-width: 832px) 100vw, 832px\" \/><br \/>\nWhip Media<\/p>\n<p>\u5e83\u544a\u306b\u5bfe\u3057\u3066\u5927\u304d\u306a\u4e0d\u6e80\u304c\u3042\u308b\u4eba\u306f\u3001\u6700\u521d\u304b\u3089\u5e83\u544a\u4ed8\u304d\u30b5\u30fc\u30d3\u30b9\u306b\u306f\u52a0\u5165\u3092\u3057\u306a\u3044\u3002\u3082\u3057\u3001\u52a0\u5165\u3057\u305f\u3068\u3059\u308c\u3070\u3001\u6e80\u8db3\u5ea6\u306f\u4f4e\u304f\u306a\u308b\u306e\u3067\u3001\u5e83\u544a\u4ed8\u304dHulu\u306e\u6e80\u8db3\u5ea6\u3068\u5e83\u544a\u4ed8\u304d\u30b5\u30fc\u30d3\u30b9\u304c\u307e\u3060\u5b58\u5728\u3057\u306a\u3044Netflix\u3092\u6bd4\u3079\u308b\u3053\u3068\u306f\u51fa\u6765\u306a\u3044\u3002Fandom\u304c1000\u4eba\u3092\u5bfe\u8c61\u306b\u884c\u306a\u3063\u305f\u8abf\u67fb\u3067\u306f\u300157%\u306f\u300c\u4fa1\u683c\u304c\u5b89\u304f\u3066\u3082\u3001\u5e83\u544a\u4ed8\u304d\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u52a0\u5165\u3057\u306a\u3044\u300d\u3068\u7b54\u3048\u3066\u304a\u308a\u3001\u8996\u8074\u8005\u306e\u534a\u5206\u306f\u5e83\u544a\u4ed8\u304d\u30b5\u30fc\u30d3\u30b9\u306f\u9078\u629e\u3057\u306a\u3044\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<p>\u6570\u5e74\u524d\u3067\u3042\u308b\u304c\u3001Disney\u306fHulu\u52a0\u5165\u8005\u306e70%\u306f\u5e83\u544a\u4ed8\u304d\u30b5\u30fc\u30d3\u30b9\u306b\u52a0\u5165\u3057\u3066\u3044\u308b\u3068\u5831\u544a\u3057\u3066\u3044\u308b\u3002Antenna\u306b\u3088\u308b\u3068\u3001\u5e83\u544a\u4ed8\u304d\u30d7\u30e9\u30f3\u3078\u306e\u52a0\u5165\u8005\u304c\u6700\u3082\u591a\u3044\u306e\u306fPeacock\u306774%\u3001\u6b21\u304cHulu\u306758%\u3068\u306a\u3063\u3066\u3044\u308b\u3002Hulu\u306f\u5e83\u544a\u4ed8\u304dSVOD\u3068\u3066\u59cb\u307e\u308a\u3001\u9014\u4e2d\u304b\u3089\u5e83\u544a\u306a\u3057\u306e\u30d7\u30e9\u30f3\u304c\u8ffd\u52a0\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u5e83\u544a\u5acc\u3044\u306e\u4eba\u3067\u3082\u5e83\u544a\u7121\u3057\u306e\u9078\u629e\u80a2\u304c\u306a\u3044\u6642\u70b9\u306b\u52a0\u5165\u3057\u3001\u305d\u306e\u307e\u307e\u5229\u7528\u3057\u7d9a\u3051\u3066\u3044\u308b\u4eba\u3082\u3044\u308b\u3067\u3042\u308d\u3046\u3002Hulu\u52a0\u5165\u8005\u306b\u306f\u5e83\u544a\u306b\u3044\u3089\u3060\u3064\u3068\u7b54\u3048\u3066\u3044\u308b\u4eba\u304c\u591a\u3044\u306e\u306f\u305d\u308c\u304c\u7406\u7531\u3068\u601d\u308f\u308c\u308b\u3002\u9006\u306bHBO Max\u306f\u5e83\u544a\u306a\u3057\u3067\u59cb\u307e\u308a\u3001\u5f8c\u65e5\u306b\u5e83\u544a\u4ed8\u304d\u304c\u52a0\u308f\u3063\u305f\u3002Antenna\u306b\u3088\u308b\u3068HBO Max\u3067\u5e83\u544a\u4ed8\u304d\u30d7\u30e9\u30f3\u306b\u52a0\u5165\u3057\u3066\u3044\u308b\u306e\u306f12%\u3067\u3042\u308b\u3002HBO Max\u306e\u5e83\u544a\u4ed8\u304d\u30d7\u30e9\u30f3\u306e\u6e80\u8db3\u5ea6\u304c\u9ad8\u3044\u306e\u306f\u5e83\u544a\u5acc\u3044\u306e\u4eba\u306f\u52a0\u5165\u3057\u3066\u3044\u306a\u3044\u304b\u3089\u3067\u3042\u308d\u3046\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18111\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2022\/09\/Capture-2022-09-02-12_22_54.jpg\" alt=\"\" width=\"832\" height=\"308\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2022\/09\/Capture-2022-09-02-12_22_54.jpg 832w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2022\/09\/Capture-2022-09-02-12_22_54-650x241.jpg 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2022\/09\/Capture-2022-09-02-12_22_54-768x284.jpg 768w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2022\/09\/Capture-2022-09-02-12_22_54-560x207.jpg 560w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2022\/09\/Capture-2022-09-02-12_22_54-260x96.jpg 260w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2022\/09\/Capture-2022-09-02-12_22_54-160x59.jpg 160w\" sizes=\"auto, (max-width: 832px) 100vw, 832px\" \/><br \/>\nAntenna<\/p>\n<p>\u3053\u308c\u3089\u5e83\u544a\u4ed8\u304d\u3068\u5e83\u544a\u7121\u3057\u306e\u30d7\u30e9\u30f3\u304c\u3042\u308b5\u3064\u306e\u30b5\u30fc\u30d3\u30b9\u306e\u52a0\u5165\u8005\u3092\u5408\u8a08\u3059\u308b\u3068\u3001\u5e83\u544a\u304c\u3042\u308b\u3001\u7121\u3044\u30d7\u30e9\u30f3\u3092\u9078\u3093\u3067\u3044\u308b\u6bd4\u7387\u306f\u307b\u307c50:50\u3067\u3042\u308b\u3002Fandom\u306e\u8abf\u67fb\u7d50\u679c\u306e\u3088\u3046\u306b\u3001\u5e83\u544a\u5acc\u3044\u306f\u7d0450%\u3068\u8a00\u3046\u3053\u3068\u306b\u306a\u308b\u3002\u305d\u3046\u3067\u3042\u308c\u3070\u3001AVOD\u3001\u3042\u308b\u3044\u306f\u5e83\u544a\u4ed8\u304dSVOD\u306e\u5229\u7528\u8005\u304c\u5897\u52a0\u3057\u3066\u3082\u6620\u50cf\u5e83\u544a\u306e\u30ea\u30fc\u30c1\u306f\u5897\u3048\u306a\u3044\u3053\u3068\u306b\u306a\u308b\u3002Samba 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