{"id":17231,"date":"2021-10-01T13:29:45","date_gmt":"2021-10-01T20:29:45","guid":{"rendered":"https:\/\/www.nsirinc.com\/compass\/?p=17231"},"modified":"2021-10-01T13:29:45","modified_gmt":"2021-10-01T20:29:45","slug":"%e7%9b%b8%e6%ac%a1%e3%81%90%e3%82%b9%e3%83%9e%e3%83%bc%e3%83%88tv%e3%81%b8%e3%81%ae%e5%8f%82%e5%85%a5","status":"publish","type":"post","link":"https:\/\/www.nsirinc.com\/compass\/%e7%9b%b8%e6%ac%a1%e3%81%90%e3%82%b9%e3%83%9e%e3%83%bc%e3%83%88tv%e3%81%b8%e3%81%ae%e5%8f%82%e5%85%a5\/","title":{"rendered":"\u76f8\u6b21\u3050\u30b9\u30de\u30fc\u30c8TV\u3078\u306e\u53c2\u5165"},"content":{"rendered":"<p>\u8abf\u67fb\u4f1a\u793e\u306eTDG\u306b\u3088\u308b\u3068\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u306e\u5229\u7528\u4e16\u5e2f\u306f\u505c\u6ede\u3057\u59cb\u3081\u3066\u3044\u308b\u3002\u7406\u7531\u306f\u30d6\u30ed\u30fc\u30c9\u30d0\u30f3\u30c9\u52a0\u5165\u4e16\u5e2f\u306e\u5897\u52a0\u304c\u920d\u3063\u3066\u3044\u308b\u305f\u3081\u3067\u3042\u308b\u3002\u3059\u3067\u306b85%\u306e\u4e16\u5e2f\u306f\u30d6\u30ed\u30fc\u30c9\u30d0\u30f3\u30c9\u306b\u52a0\u5165\u3057\u3001\u305d\u306e86%\u306fCTV\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u3002\u30d6\u30ed\u30fc\u30c9\u30d0\u30f3\u30c9\u3078\u306e\u65b0\u898f\u52a0\u5165\u8005\u306f2020\u5e74\u306eQ2\u3067\u306f135\u4e07\u4e16\u5e2f\u3067\u3042\u3063\u305f\u306e\u304c\u3001\u4eca\u5e74\u306eQ2\u3067\u306f90\u4e07\u4e16\u5e2f\u306b\u843d\u3061\u3066\u3044\u308b\u3002CTV\u5229\u7528\u8005\u30822015\u5e74\u304b\u3089\u3067\u306f25%\u306e\u5897\u52a0\u304c\u3042\u3063\u305f\u304c\u3001\u6628\u5e74\u304b\u3089\u3067\u306f1.2%\u3057\u304b\u5897\u3048\u3066\u3044\u306a\u3044\u3002\u30b9\u30de\u30fc\u30c8TV\u306b\u9650\u5b9a\u3059\u308b\u3068\u3001Parks Associates\u306b\u3088\u308b\u3068\u666e\u53ca\u7387\u306f\u30d6\u30ed\u30fc\u30c9\u30d0\u30f3\u30c9\u4e16\u5e2f\u306e56%\u306b\u9054\u3057\u3066\u3044\u308b\u3002<\/p>\n<p><!--more-->\u5229\u7528\u4e16\u5e2f\u7387\u304c\u505c\u6ede\u3057\u3066\u3044\u308b\u3068\u306f\u8a00\u3063\u3066\u3082\u30b9\u30de\u30fc\u30c8TV\u3001\u3042\u308b\u3044\u306f\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30fb\u30d7\u30ec\u30fc\u30e4\u306e\u58f2\u4e0a\u304c\u920d\u3063\u3066\u3044\u308b\u8a33\u3067\u306f\u306a\u3044\u3002CTV\u306e\u8a2d\u7f6e\u5834\u6240\u304c\u5897\u3048\u308b\u3053\u3068\u3067\u3001\u4e16\u5e2f\u3042\u305f\u308a\u306eCTV\u53f0\u6570\u306f\u5897\u3048\u3066\u3044\u308b\u3002\u5c45\u9593\u306b\u304a\u3051\u308bCTV\u306e\u8a2d\u7f6e\u7387\u306f2020\u5e74\u306e77%\u304b\u308983%\u306b\u5897\u3048\u3066\u3044\u308b\u3002CTV\u306e\u8a2d\u7f6e\u5834\u6240\u3068\u3057\u3066\u3082\u3063\u3068\u5897\u3048\u305f\u306e\u304c\u30de\u30b9\u30bf\u30fc\u30fb\u30d9\u30c3\u30c9\u30eb\u30fc\u30e0\u3067\u300141%\u304b\u308950%\u306b\u5897\u3048\u3066\u3044\u308b\u3002\u30bb\u30ab\u30f3\u30c9\u30fb\u30d9\u30c3\u30c9\u30eb\u30fc\u30e0\u3067\u306eCTV\u8a2d\u7f6e\u308222%\u304b\u308928%\u306b\u5897\u3048\u3066\u3044\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17232\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/10\/Capture-2021-10-01-13_27_46.jpg\" alt=\"\" width=\"916\" height=\"394\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/10\/Capture-2021-10-01-13_27_46.jpg 916w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/10\/Capture-2021-10-01-13_27_46-650x280.jpg 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/10\/Capture-2021-10-01-13_27_46-768x330.jpg 768w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/10\/Capture-2021-10-01-13_27_46-560x241.jpg 560w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/10\/Capture-2021-10-01-13_27_46-260x112.jpg 260w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/10\/Capture-2021-10-01-13_27_46-160x69.jpg 160w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\" \/><br \/>\nTDG<\/p>\n<p>\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u8996\u8074\u306e\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308bConviva\u306b\u3088\u308b\u3068\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u306f\u4e16\u754c\u306e\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u8996\u8074\u6642\u9593\u306e73%\u3092\u5360\u3081\u3066\u3044\u308b\u3002\u65b0\u3057\u3044\u30c6\u30ec\u30d3\u306e\u6b86\u3069\u306f\u30b9\u30de\u30fc\u30c8TV\u3067\u3042\u308a\u3001\u30c6\u30ec\u30d3\u304c\u30b9\u30de\u30fc\u30c8TV\u3067\u30ea\u30d7\u30ec\u30fc\u30b9\u3055\u308c\u308b\u3068\u3068\u3082\u306b\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30fb\u30d7\u30ec\u30fc\u30e4\u3067\u306e\u8996\u8074\u6642\u9593\u304c\u6e1b\u308a\u3001\u30b9\u30de\u30fc\u30c8TV\u3067\u306e\u8996\u8074\u6642\u9593\u304c\u5897\u3048\u3066\u3044\u308b\u3002Q2\u3067\u306f\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30fb\u30d7\u30ec\u30fc\u30e4\u3067\u306e\u8996\u8074\u6642\u9593\u306f5%\u6210\u9577\u3057\u305f\u3060\u3051\u3067\u3001\u30b9\u30de\u30fc\u30c8TV\u3067\u306e\u8996\u8074\u6642\u9593\u306f46%\u5897\u3048\u3066\u3044\u308b\u3002<\/p>\n<p>\u30b9\u30de\u30fc\u30c8TV\u306e\u6210\u9577\u306b\u3088\u308a\u3001\u53c2\u5165\u3059\u308b\u4f1a\u793e\u3082\u5897\u3048\u3066\u3044\u308b\u3002Amazon\u306f\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306e\u30b9\u30de\u30fc\u30c8TV\u3092\u767a\u8868\u3057\u3001Comcast\u3082\u30b9\u30de\u30fc\u30c8TV\u306e\u767a\u8868\u3092\u4e88\u5b9a\u3057\u3066\u3044\u308b\u3002\u307e\u305f\u3001LG Ads\u306f\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u5411\u3051\u306e\u65b0\u305f\u306a\u30b9\u30de\u30fc\u30c8TV\u5411\u3051\u306eOS\u3092\u767a\u8868\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17233\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/10\/Capture-2021-10-01-13_28_43.jpg\" alt=\"\" width=\"916\" height=\"342\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/10\/Capture-2021-10-01-13_28_43.jpg 916w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/10\/Capture-2021-10-01-13_28_43-650x243.jpg 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/10\/Capture-2021-10-01-13_28_43-768x287.jpg 768w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/10\/Capture-2021-10-01-13_28_43-560x209.jpg 560w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/10\/Capture-2021-10-01-13_28_43-260x97.jpg 260w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/10\/Capture-2021-10-01-13_28_43-160x60.jpg 160w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\" \/><br \/>\nConviva<\/p>\n<p>Amazon\u306f2014\u5e74\u304b\u3089Fire TV OS\u306e\u63d0\u4f9b\u3092\u958b\u59cb\u3057\u3001Elemental\u3001Westinghouse\u3001Toshiba\u3001Insignia\uff08Best Buy\u306e\u30b9\u30c8\u30a2\u30fb\u30d6\u30e9\u30f3\u30c9\uff09\u7b49\u304b\u3089Fire TV\u306e\u30b9\u30de\u30fc\u30c8TV\u304c\u767a\u58f2\u3055\u308c\u3066\u3044\u308b\u3002\u540d\u79f0\u304c\u300cFire TV Edition TV\u300d\u3068\u304e\u3053\u3061\u306a\u3044\u3060\u3051\u3067\u306a\u304f\u3001\u88fd\u54c1\u306f\u3059\u3079\u3066\u30ed\u30fc\u30a8\u30f3\u30c9\u3067\u3001\u5b89\u3044\u3060\u3051\u304c\u9b45\u529b\u3067\u3042\u3063\u305f\u3002\u65b0\u305f\u306b\u767a\u8868\u306b\u306a\u3063\u305fAmazon\u30d6\u30e9\u30f3\u30c9\u306eOmni\u3068TV 4\u30b7\u30ea\u30fc\u30ba\u306fHDR\u7b49\u5bfe\u5fdc\u3067\u3001\u3088\u308a\u9ad8\u6a5f\u80fd\u306a\u88fd\u54c1\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u307e\u305f\u3001\u5358\u306bFire TV\u3092\u7d44\u307f\u8fbc\u3093\u3060\u3060\u3051\u3067\u306a\u304f\u3001Alexa\u3068\u306e\u5bfe\u5fdc\u3057\u3001Amazon\u306e\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30fb\u30ab\u30e1\u30e9\u306eRing\u304b\u3089\u306e\u6620\u50cf\u3092\u30d4\u30af\u30c1\u30e3\u30fc\u30fb\u30a4\u30f3\u30fb\u30d4\u30af\u30c1\u30e3\u30fc\u3067\u6620\u3059\u7b49\u306e\u65b0\u305f\u306a\u6a5f\u80fd\u3082\u8ffd\u52a0\u3057\u3066\u3044\u308b\u3002Omni\u30b7\u30ea\u30fc\u30ba\u306f43\u30a4\u30f3\u30c1\u304b\u308975\u30a4\u30f3\u30c1\u306e5\u30e2\u30c7\u30eb\u3042\u308a\u3001\u4fa1\u683c\u306f$410\u304b\u3089$1100\u3068\u306a\u3063\u3066\u3044\u308b\u3002TV 4\u30b7\u30ea\u30fc\u30ba\u306f43\u30a4\u30f3\u30c1\u304b\u308955\u30a4\u30f3\u30c1\u306e3\u30e2\u30c7\u30eb\u3067\u3001\u4fa1\u683c\u306f$370\u304b\u3089$520\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>Roku\u3068Amazon\u306f\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30fb\u30d7\u30ec\u30fc\u30e4\u3067\u9996\u4f4d\u4e89\u3044\u3092\u3057\u3066\u3044\u304c\u3001Roku\u306fRoku\u5185\u8535\u306e\u30b9\u30de\u30fc\u30c8TV\u3092TCL\u7b49\u304c\u8ca9\u58f2\u3059\u308b\u3053\u3068\u3067\u30b7\u30a7\u30a2\u3092\u4f38\u3070\u3057\u3066\u304d\u305f\u3002Omni\u3068TV 4\u30b7\u30ea\u30fc\u30baRoku TV\u3078\u306e\u5927\u304d\u306a\u6311\u6226\u306b\u306a\u308b\u3002\u307e\u305f\u3001\u30b9\u30de\u30fc\u30c8TV\u5411\u3051\u306eOS\u3068\u3057\u3066\u3082Google\u306eAndroid TV\u3078\u30d7\u30ec\u30c3\u30b7\u30e3\u30fc\u3092\u4e0e\u3048\u308b\u3002<\/p>\n<p>Comcast\u3082\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306eXClass TV\u3068\u547c\u3070\u308c\u308b\u30b9\u30de\u30fc\u30c8TV\u306e\u767a\u8868\u3092\u4e88\u5b9a\u3057\u3066\u3044\u308b\u300243\u30a4\u30f3\u30c1\u306850\u30a4\u30f3\u30c1\u306e2\u30e2\u30c7\u30eb\u3067\u3001Comcast\u306e\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30fb\u30d7\u30ec\u30fc\u30e4\u306eFlex\u3092\u5185\u8535\u3057\u3066\u3044\u308b\u3002\u88fd\u54c1\u306fHisense\u304c\u88fd\u9020\u3057\u3066\u304a\u308a\u3001\u4fa1\u683c\u7b49\u306f\u307e\u3060\u767a\u8868\u3055\u308c\u3066\u3044\u306a\u3044\u3002Comcast\u306f\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306e\u30b9\u30de\u30fc\u30c8TV\u3060\u3051\u3067\u306a\u304f\u3001Flex\u3092\u30b9\u30de\u30fc\u30c8TV\u306eOS\u3068\u3057\u3066\u63d0\u4f9b\u3059\u308b\u4ea4\u6e09\u3082\u3057\u3066\u3044\u308b\u3002Comcast\u306b\u53d6\u308a\u3001\u30b9\u30de\u30fc\u30c8TV\u3092\u58f2\u3063\u3066\u3082\u5927\u3057\u305f\u53ce\u5165\u306b\u306f\u306a\u3089\u306a\u3044\u304c\u3001\u30b9\u30de\u30fc\u30c8TV\u306b\u53c2\u5165\u3059\u308b\u76ee\u7684\u306f\u8996\u8074\u30c7\u30fc\u30bf\u3092\u5f97\u308b\u305f\u3081\u3067\u3042\u308b\u3002<\/p>\n<p>Comcast\u306f\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306eFreeWheel\u3092\u6301\u3063\u3066\u304a\u308a\u3001\u307e\u305fNBCUniversal\u3082Peacock\u7b49\u306eOTT\u30b5\u30fc\u30d3\u30b9\u5c55\u958b\u306e\u70ba\u306b\u8996\u8074\u30c7\u30fc\u30bf\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u3002Comcast\u306f\u540c\u793e\u306e\u30d6\u30ed\u30fc\u30c9\u30d0\u30f3\u30c9\u30e6\u30fc\u30b6\u306bFlex\u3092\u7121\u6599\u3067\u63d0\u4f9b\u3057\u3001380\u4e07\u306e\u5229\u7528\u8005\u304c\u3044\u308b\u3002\u8996\u8074\u30c7\u30fc\u30bf\u306fSTB\u306eXfinity\u304b\u3089\u3082\u5f97\u3089\u308c\u308b\u304c\u3001Flex\u306f\u4e3b\u306b\u30b3\u30fc\u30c9\u30ab\u30c3\u30c6\u30a3\u30f3\u30b0\u3057\u305f\u4e16\u5e2f\u3067\u306e\u8a2d\u7f6e\u3067\u3042\u308a\u3001\u305d\u308c\u3089\u4e16\u5e2f\u304b\u306e\u8996\u8074\u30c7\u30fc\u30bf\u304c\u5f97\u3089\u308c\u308b\u4e8b\u306fComcast\u306b\u53d6\u308a\u91cd\u8981\u3067\u3042\u308b\u3002Flex\u5185\u8535\u306e\u30c6\u30ec\u30d3\u304c\u58f2\u308c\u308c\u3070\u3001Comcast\u304c\u5f97\u3089\u308c\u308b\u8996\u8074\u30c7\u30fc\u30bf\u30fb\u30dd\u30a4\u30f3\u30c8\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u51fa\u6765\u308b\u3002<\/p>\n<p>LG Ads\u306f\u3082\u30b9\u30de\u30fc\u30c8TV\u304b\u3089\u306e\u8996\u8074\u30c7\u30fc\u30bf\u3092\u72d9\u3063\u3066\u3044\u308b\u3002LG\u306f\u4eca\u5e74\u306e\u521d\u3081\u306b\u8996\u8074\u30c7\u30fc\u30bf\u4f1a\u793e\u306eAlphonso\u3092$8000\u4e07\u3067\u8cb7\u53ce\u3057\u3001LG Ads\u306b\u30ea\u30d6\u30e9\u30f3\u30c9\u3057\u3066\u3044\u308b\u3002LG Ads\u306f\u65b0\u305f\u306b\u30b9\u30de\u30fc\u30c8TV\u5411\u3051\u306eRiver OS\u3092\u767a\u8868\u3057\u305f\u3002\u3059\u3067\u306b\u3044\u304f\u3064\u304b\u306e\u30bb\u30c3\u30c8\u30e1\u30fc\u30ab\u30fc\u3068\u306e\u5951\u7d04\u3092\u5b8c\u4e86\u3055\u305b\u3066\u304a\u308a\u3001\u4eca\u5e74\u4e2d\u306b\u30a4\u30f3\u30c9\u3067\u540cOS\u642d\u8f09\u306e\u30b9\u30de\u30fc\u30c8TV\u304c\u767a\u58f2\u306b\u306a\u308a\u3001\u6765\u5e74\u306b\u306f\u30a2\u30e1\u30ea\u30ab\u3067\u3082\u767a\u58f2\u958b\u59cb\u306b\u306a\u308b\u3002River 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