{"id":16575,"date":"2021-02-05T12:16:06","date_gmt":"2021-02-05T19:16:06","guid":{"rendered":"https:\/\/www.nsirinc.com\/compass\/?p=16575"},"modified":"2021-02-05T12:16:06","modified_gmt":"2021-02-05T19:16:06","slug":"%e6%96%b0%e3%81%97%e3%81%84ott%e3%82%b5%e3%83%bc%e3%83%93%e3%82%b9%e3%81%ae%e3%82%a4%e3%83%b3%e3%83%91%e3%82%af%e3%83%88","status":"publish","type":"post","link":"https:\/\/www.nsirinc.com\/compass\/%e6%96%b0%e3%81%97%e3%81%84ott%e3%82%b5%e3%83%bc%e3%83%93%e3%82%b9%e3%81%ae%e3%82%a4%e3%83%b3%e3%83%91%e3%82%af%e3%83%88\/","title":{"rendered":"\u65b0\u3057\u3044OTT\u30b5\u30fc\u30d3\u30b9\u306e\u30a4\u30f3\u30d1\u30af\u30c8"},"content":{"rendered":"<p>Disney\u3001NBCUniversal\u3001WarnerMedia\u7b49\u306e\u5927\u624b\u30b3\u30f3\u30c6\u30f3\u30c4\u4e8b\u696d\u304cOTT\u30b5\u30fc\u30d3\u30b9\u3092\u59cb\u3081\u305f\u3053\u3068\u3067\u3001\u5229\u7528\u3055\u308c\u3066\u3044\u308bOTT\u30b5\u30fc\u30d3\u30b9\u306e\u6570\u306f\u5927\u304d\u304f\u5897\u3048\u3066\u3044\u308b\u3002Ampere Research\u306b\u3088\u308b\u3068\u30a2\u30e1\u30ea\u30ab\u306e\u4e16\u5e2f\u306f\u5e73\u5747\u30674\u3064\u306eSVOD\u306b\u52a0\u5165\u3057\u3066\u3044\u308b\u3002J.D. Power\u306e\u8abf\u67fb\u3067\u3082\u540c\u69d8\u306a\u7d50\u679c\u304c\u51fa\u3066\u304a\u308a\u30014\u3064\u4ee5\u4e0a\u306e\u30b5\u30fc\u30d3\u30b9\u5229\u7528\u8005\u306f2020\u5e744\u6708\u306e39%\u304b\u308912\u6708\u306b\u306f50%\u306b\u5897\u3048\u305f\u30027\u3064\u4ee5\u4e0a\u306eOTT\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u4eba\u306f8%\u3067\u3042\u3063\u305f\u306e\u304c\u300113%\u3078\u3068\u5897\u3048\u3066\u3044\u308b\u3002SVOD\u30b5\u30fc\u30d3\u30b9\u306b\u4f7f\u3046\u8cbb\u7528\u3082\u6708$38\u304b\u3089$47\u306b\u5897\u3048\u3066\u3044\u308b\u3002\u52a0\u5165\u3057\u3066\u3044\u308bSVOD\u30b5\u30fc\u30d3\u30b9\u304c\u5897\u3048\u308c\u3070\u8996\u8074\u3059\u308b\u56de\u6570\u3082\u5897\u3048\u308b\u3053\u3068\u306b\u306a\u308b\u3002Leichtman Research Group\u306b\u3088\u308b\u3068\u6bce\u65e5\u3001OTT\u30d3\u30c7\u30aa\u3092\u898b\u3066\u3044\u308b\u6210\u4eba\u306f2019\u5e74\u3067\u306f50%\u3067\u3042\u3063\u305f\u306e\u304c\u30012020\u5e74\u3067\u306f59%\u306b\u306a\u3063\u3066\u3044\u308b\u3002<!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16576\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/02\/Capture-2021-02-05-11_13_23.jpg\" alt=\"\" width=\"916\" height=\"374\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/02\/Capture-2021-02-05-11_13_23.jpg 916w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/02\/Capture-2021-02-05-11_13_23-650x265.jpg 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/02\/Capture-2021-02-05-11_13_23-768x314.jpg 768w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/02\/Capture-2021-02-05-11_13_23-560x229.jpg 560w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/02\/Capture-2021-02-05-11_13_23-260x106.jpg 260w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/02\/Capture-2021-02-05-11_13_23-160x65.jpg 160w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\" \/><br \/>\nJ.D. Power<\/p>\n<p>\u3057\u304b\u3057\u3001\u5229\u7528\u3059\u308bOTT\u30b5\u30fc\u30d3\u30b9\u306e\u6570\u304c\u5897\u3048\u308b\u3053\u3068\u3067\u3001\u5404\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u983b\u5ea6\u306f\u6e1b\u308b\u3053\u3068\u306b\u306a\u308b\u3002Reelgood\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u30012020\u5e74Q2\u3067\u306fNetflix\u304cSVOD\u30b9\u30c8\u30ea\u30fc\u30e0\u5168\u4f53\u306b\u5360\u3081\u3066\u3044\u308b\u5272\u5408\u306f32%\u3067\u3042\u3063\u305f\u306e\u304c\u3001Q4\u3067\u306f22%\u306b\u6e1b\u3063\u3066\u3044\u308b\u3002Netflix\u3001Amazon Prime Video\u3001Hulu\u3001Disney+\u3001\u305d\u308c\u306bHBO Max\u306e5\u3064\u306e\u30b5\u30fc\u30d3\u30b9\u304c\u5360\u3081\u308b\u5272\u5408\u306fQ2\u3067\u306f86%\u3067\u3042\u3063\u305f\u306e\u304c\u3001Q4\u3067\u306f75%\u306b\u843d\u3061\u3066\u3044\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16577\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/02\/Capture-2021-02-05-11_14_03.jpg\" alt=\"\" width=\"916\" height=\"390\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/02\/Capture-2021-02-05-11_14_03.jpg 916w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/02\/Capture-2021-02-05-11_14_03-650x277.jpg 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/02\/Capture-2021-02-05-11_14_03-768x327.jpg 768w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/02\/Capture-2021-02-05-11_14_03-560x238.jpg 560w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/02\/Capture-2021-02-05-11_14_03-260x111.jpg 260w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/02\/Capture-2021-02-05-11_14_03-160x68.jpg 160w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\" \/><br \/>\nReelgood<\/p>\n<p>Q4\u306b\u8996\u8074\u304c\u5927\u304d\u304f\u3068\u5897\u3048\u305f\u306e\u306fHBO Max\u3067\u3001Q3\u306e9%\u304b\u308912%\u306b\u5897\u3048\u3066\u3044\u308b\u3002\u3053\u308c\u306f12\u670825\u65e5\u306b\u516c\u958b\u306b\u306a\u3063\u305f\u300cWonder Woman 1984\u300d\uff08WW84\uff09\u306e\u304a\u304b\u3052\u3042\u308b\u3002Nielsen\u306e\u7d71\u8a08\u3067\u306f\u30af\u30ea\u30b9\u30de\u30b9\u306e\u9031\u306b\u8996\u8074\u3055\u308c\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u30d3\u30c7\u30aa\u306e\u30c8\u30c3\u30d7\u306fWW84\u3067\u3001\u5408\u8a08\u306723\u5104\u6642\u9593\u306e\u8996\u8074\u304c\u3042\u308a\u300117\u5104\u6642\u9593\u306eSoul\uff08Disney+\uff09\u3092\u5927\u304d\u304f\u629c\u3044\u305f\u3002\u8abf\u67fb\u4f1a\u793e\u306eKantar\u306b\u3088\u308b\u3068Q4\u306eSVOD\u30b5\u30fc\u30d3\u30b9\u306e\u65b0\u898f\u52a0\u5165\u306e\u5185\u3001HBO Max\u304c19.2%\u3092\u5360\u3081\u3001\u30c8\u30c3\u30d7\u3067\u3042\u3063\u305f\u3002AT&amp;T\u306b\u3088\u308b\u3068\u300112\u6708\u672b\u6642\u70b9\u3067\u306eHBO Max\u306e\u52a0\u5165\u8005\u6570\u306f3Q\u306e860\u4e07\u4eba\u304b\u3089\u500d\u5897\u3057\u30011720\u4e07\u4eba\u306b\u5897\u3048\u305f\u3002<\/p>\n<p>Disney+\u3001HBO Max\u306e\u6210\u529f\u306fNetflix\u306e\u52a0\u5165\u8005\u306b\u3082\u5f71\u97ff\u3092\u4e0e\u3048\u59cb\u3081\u3066\u3044\u308b\u3002J.D. Power\u306e\u8abf\u67fb\u3067\u306f\u52a0\u5165\u8005\u6570\u3067\u306f3\u4f4d\u306eHulu\u4ee5\u4e0b\u306e\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u52a0\u5165\u7387\u306f\u5897\u3048\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3001Netflix\u3068Amazon Prime Video\u3078\u306e\u52a0\u5165\u8005\u306f\u6e1b\u5c11\u3057\u3066\u3044\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16578\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/02\/Capture-2021-02-05-11_14_57.jpg\" alt=\"\" width=\"916\" height=\"328\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/02\/Capture-2021-02-05-11_14_57.jpg 916w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/02\/Capture-2021-02-05-11_14_57-650x233.jpg 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/02\/Capture-2021-02-05-11_14_57-768x275.jpg 768w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/02\/Capture-2021-02-05-11_14_57-560x201.jpg 560w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/02\/Capture-2021-02-05-11_14_57-260x93.jpg 260w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2021\/02\/Capture-2021-02-05-11_14_57-160x57.jpg 160w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\" \/><br \/>\nJ.D. Power<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Disney\u3001NBCUniversal\u3001WarnerMedia\u7b49\u306e\u5927\u624b\u30b3\u30f3\u30c6\u30f3\u30c4&hellip;<\/p>\n<p class=\"more-link-p\"><a class=\"more-link\" href=\"https:\/\/www.nsirinc.com\/compass\/%e6%96%b0%e3%81%97%e3%81%84ott%e3%82%b5%e3%83%bc%e3%83%93%e3%82%b9%e3%81%ae%e3%82%a4%e3%83%b3%e3%83%91%e3%82%af%e3%83%88\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[228,1281,114,407],"class_list":["post-16575","post","type-post","status-publish","format-standard","hentry","category-newsanalysis","tag-disney","tag-hbo-max","tag-netflix","tag-svod"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ted W\"\/>\n\t<link 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