{"id":16146,"date":"2020-09-04T13:34:31","date_gmt":"2020-09-04T20:34:31","guid":{"rendered":"https:\/\/www.nsirinc.com\/compass\/?p=16146"},"modified":"2020-09-04T13:34:31","modified_gmt":"2020-09-04T20:34:31","slug":"%e3%81%aa%e3%81%9c%e3%82%b9%e3%83%9e%e3%83%bc%e3%83%88tv%e3%81%a7%e3%81%ae%e8%a6%96%e8%81%b4%e3%81%8c%e5%b0%91%e3%81%aa%e3%81%84%e3%81%ae%e3%81%8b","status":"publish","type":"post","link":"https:\/\/www.nsirinc.com\/compass\/%e3%81%aa%e3%81%9c%e3%82%b9%e3%83%9e%e3%83%bc%e3%83%88tv%e3%81%a7%e3%81%ae%e8%a6%96%e8%81%b4%e3%81%8c%e5%b0%91%e3%81%aa%e3%81%84%e3%81%ae%e3%81%8b\/","title":{"rendered":"\u306a\u305c\u30b9\u30de\u30fc\u30c8TV\u3067\u306e\u8996\u8074\u304c\u5c11\u306a\u3044\u306e\u304b"},"content":{"rendered":"<p>\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u8996\u8074\u306b\u4f7f\u3046\u30c7\u30d0\u30a4\u30b9\u3068\u3057\u3066\u306f\u30b9\u30de\u30fc\u30c8TV\u306e\u6210\u9577\u7387\u304c\u6700\u3082\u9ad8\u3044\u3002CTA\u306f2020\u5e74\u306e\u51fa\u8377\u53f0\u6570\u3067\u306f\u30b9\u30de\u30fc\u30c8TV\u304c3500\u4e07\u53f0\u3067\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30fb\u30d7\u30ec\u30fc\u30e4\u30fc\u306f2200\u4e07\u53f0\u3068\u4e88\u6e2c\u3057\u3066\u3044\u308b\u3002\u8a2d\u7f6e\u53f0\u6570\u3067\u3082\u30b9\u30de\u30fc\u30c8TV\u304c\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30fb\u30d7\u30ec\u30fc\u30e4\u3092\u8fd1\u3005\u3001\u629c\u304f\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<p><img 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\/>\nConviva<\/p>\n<p><!--more-->4\u6708\u306eComScore\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001WiFi\u306e\u3042\u308b\u4e16\u5e2f\u306e57%\u306f\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30fb\u30d7\u30ec\u30fc\u30e4\u3092\u6301\u3061\u300151%\u306f\u30b9\u30de\u30fc\u30c8TV\u3092\u6301\u3063\u3066\u304a\u308a\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30fb\u30d7\u30ec\u30fc\u30e4\u30fc\u306e\u65b9\u304c\u307e\u3060\u591a\u3044\u3002\u3057\u304b\u3057\u3001\u9006\u8ee2\u306f\u3059\u3067\u306b\u3059\u3067\u306b\u8d77\u304d\u305f\u3068\u306e\u7d71\u8a08\u3082\u3042\u308b\u3002Leichtman Research Group\uff08LRG\uff09\u306e6\u6708\u306e\u8abf\u67fb\u3067\u306f\u30b9\u30de\u30fc\u30c8TV\u304c58%\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30fb\u30d7\u30ec\u30fc\u30e4\u30fc\u306f56%\u3068\u306a\u3063\u3066\u3044\u308b\u3002Parks 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Prime Video\u3060\u3051\u3067\u3042\u308c\u3070\u30b9\u30de\u30fc\u30c8TV\u3067\u554f\u984c\u306f\u7121\u3044\u304c\u3001\u3061\u3087\u3063\u3068\u30cb\u30c3\u30c1\u306a\u30b5\u30fc\u30d3\u30b9\u306b\u306a\u308b\u3068\u3001\u30b9\u30de\u30fc\u30c8TV\u306f\u4f7f\u3048\u306a\u304f\u306a\u308b\u3002\u30b9\u30de\u30fc\u30c8TV\u3067\u306f\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u3066\u3044\u306a\u3044OTT\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3063\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30fb\u30d7\u30ec\u30fc\u30e4\u304c\u5fc5\u8981\u3068\u306a\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001\u30b9\u30de\u30fc\u30c8TV\u306f\u6bce\u5e74\u3001\u65b0\u3057\u3044\u30e2\u30c7\u30eb\u304c\u767a\u58f2\u3055\u308c\u3001\u30d7\u30ed\u30bb\u30c3\u30b5\u30fc\u7b49\u304c\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3055\u308c\u308b\u3002\u305d\u306e\u6642\u70b9\u3067\u3001\u30a2\u30d7\u30ea\u3082\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3055\u308c\u3001\u53e4\u3044\u6a5f\u7a2e\u306e\u30b5\u30dd\u30fc\u30c8\u304c\u7d42\u4e86\u3059\u308b\u3002\u3053\u308c\u304c\u7b2c3\u306e\u7406\u7531\u3067\u3042\u308b\u3002\u53e4\u3044\u3068\u306f\u8a00\u3063\u3066\u30822\u30013\u5e74\u306e\u3053\u3068\u3067\u3042\u308a\u3001\u30c6\u30ec\u30d3\u3092\u8cb7\u3044\u63db\u3048\u308b\u7a0b\u3067\u306f\u306a\u3044\u3002\u30b9\u30de\u30fc\u30c8TV\u3067OTT\u30d3\u30c7\u30aa\u3092\u898b\u3066\u3044\u3066\u3082\u30013\u5e74\u5f8c\u306b\u306f\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30fb\u30d7\u30ec\u30fc\u30e4\u3092\u8cb7\u3046\u4e8b\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3002\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30fb\u30d7\u30ec\u30fc\u30e4\u3082\u6570\u5e74\u3067\u8cb7\u3044\u63db\u3048\u308b\u5fc5\u8981\u306f\u3042\u308b\u304c\u3001\u30c6\u30ec\u30d3\u3088\u308a\u306f\u308b\u304b\u306b\u5b89\u3044\u3002<\/p>\n<p>\u4eca\u5f8c\u3001\u30b9\u30de\u30fc\u30c8TV\u5bfe\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30fb\u30d7\u30ec\u30fc\u30e4\u306e\u7af6\u4e89\u306f\u91cd\u8981\u3067\u306f\u7121\u304f\u306a\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b\u3002\u30b9\u30de\u30fc\u30c8TV\u306e\u6025\u6210\u9577\u3092\u652f\u3048\u3066\u3044\u308b\u306e\u306fTCL\u3067\u3001\u30b9\u30de\u30fc\u30c8TV\u306e\u8ca9\u58f2\u53f0\u6570\u306e3\u5206\u306e1\u306fTCL\u88fd\u3067\u3042\u308b\u3002TCL\u306e\u30b9\u30de\u30fc\u30c8TV\u306fRoku\u3092\u4f7f\u3063\u3066\u3044\u308b\u3002\u3055\u3089\u306b\u3001Fire 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