{"id":14953,"date":"2019-09-06T13:18:33","date_gmt":"2019-09-06T20:18:33","guid":{"rendered":"https:\/\/www.nsirinc.com\/compass\/?p=14953"},"modified":"2019-09-06T13:18:33","modified_gmt":"2019-09-06T20:18:33","slug":"ott%e8%a6%96%e8%81%b4%e6%99%82%e9%96%93%e3%81%8c130%e5%a2%97%e5%8a%a0","status":"publish","type":"post","link":"https:\/\/www.nsirinc.com\/compass\/ott%e8%a6%96%e8%81%b4%e6%99%82%e9%96%93%e3%81%8c130%e5%a2%97%e5%8a%a0\/","title":{"rendered":"OTT\u8996\u8074\u6642\u9593\u304c130%\u5897\u52a0"},"content":{"rendered":"<p>Conviva\u306e\u300cState of The Streaming TV Industry Q2 2019 \u300d\uff08<a href=\"http:\/\/bit.ly\/2KNCHXv\">http:\/\/bit.ly\/2KNCHXv<\/a>\uff09\u306b\u3088\u308b\u3068OTT\u30d3\u30c7\u30aa\u306e\u8996\u8074\u6642\u9593\u306f\u524d\u5e74\u540c\u671f\u6bd4\u3067130%\u5897\u3048\u305f\u3002\u8996\u8074\u30c7\u30d0\u30a4\u30b9\u5225\u3067\u306f\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u3067\u306e\u8996\u8074\u6642\u9593\u306f143%\u5897\u3048\u30011\u4f4d\u3067\u3042\u3063\u305f\u3002\u30e2\u30d0\u30a4\u30eb\u3067\u306e\u8996\u8074\u306f109%\u5897\u30672\u4f4d\u30013\u4f4d\u306f75%\u5897\u3067\u3001\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u3067\u3042\u3063\u305f\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u306e\u5834\u5408\u3001\u6210\u9577\u7387\u306f\u5168\u4f53\u3067155%\u3067\u3001\u30c7\u30d0\u30a4\u30b9\u5225\u3067\u306f\u305d\u308c\u305e\u308c\u3001149%\u3001122%\u3001157%\u3067\u3042\u3063\u305f\u3002\u30e9\u30a4\u30d6\u3067\u306e\u914d\u4fe1\u3067\u306f\u6210\u9577\u7387\u306f93%\u3068\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u3088\u308a\u4f4e\u304f\u3001\u30c7\u30d0\u30a4\u30b9\u5225\u3067\u306f\u305d\u308c\u305e\u308c\u3001133%\u300186%\u300119%\u3067\u3042\u3063\u305f\u3002\u30d3\u30c7\u30aa\u8996\u8074\u306e\u5360\u3081\u308b\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u306e\u6bd4\u7387\u306f2019\u5e74Q2\u3067\u306f66%\u3067\u30012018\u5e74\u306e59%\u304b\u3089\u5897\u3048\u3066\u3044\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14954 size-medium\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2019\/09\/Capture-2019-09-06-13_14_50-650x255.jpg\" alt=\"\" width=\"650\" height=\"255\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2019\/09\/Capture-2019-09-06-13_14_50-650x255.jpg 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2019\/09\/Capture-2019-09-06-13_14_50-768x301.jpg 768w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2019\/09\/Capture-2019-09-06-13_14_50.jpg 832w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><br \/>\nConviva<\/p>\n<p><!--more-->\u8996\u8074\u81ea\u4f53\u5168\u4f53\u306b\u5360\u3081\u308b\u30c7\u30d0\u30a4\u30b9\u5225\u306e\u5272\u5408\u306f\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u304c55%\u3068\u534a\u5206\u3092\u8d85\u3048\u3066\u304a\u308a\u3001\u30e2\u30d0\u30a4\u30eb\u304c23%\u3001\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u304c14%\u3001\u305d\u306e\u4ed6\u304c8%\u3067\u3042\u3063\u305f\u3002\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u306e\u5185\u8a33\u306fRoku\u3067\u306e\u518d\u751f\u304c43%\u3067\u30c8\u30c3\u30d7\u3067\u30012\u4f4d\u306eFire TV\uff0818%\uff09\u306e2\u500d\u4ee5\u4e0a\u3067\u3042\u3063\u305f\u3002\u30b9\u30de\u30fc\u30c8TV\u306f\u58f2\u308c\u3066\u3044\u308b\u304c\u3001OTT\u30d3\u30c7\u30aa\u306e\u8996\u8074\u6642\u9593\u306b\u5360\u3081\u308b\u5272\u5408\u3067\u306f7%\u4ee5\u4e0b\uff08Samsung\u306e1%\u3068\u305d\u306e\u4ed6\u306e6%\uff09\u3067\u3057\u304b\u7121\u3044\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14955\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2019\/09\/Capture-2019-09-06-13_15_39.jpg\" alt=\"\" width=\"636\" height=\"261\" \/><br \/>\nConviva<\/p>\n<p>\u8996\u8074\u4eba\u53e3\u3082\u5897\u3048\u3066\u304a\u308a\u3001Nielsen\u306e\u300cLocal Watch Report\u300d\uff08<a href=\"http:\/\/bit.ly\/2P0ogoo\">http:\/\/bit.ly\/2P0ogoo<\/a>\uff09\u306b\u3088\u308b\u3068\u3001OTT\u30d3\u30c7\u30aa\u306e\u8996\u8074\u8005\uff0818\u6b73\u4ee5\u4e0a\uff09\u306f2017\u5e74\u3067\u306f9590\u4e07\u4eba\u3067\u3042\u3063\u305f\u306e\u304c2019\u5e745\u6708\u3067\u306f1\u51042420\u4e07\u4eba\u306b\u5897\u3048\u3001\u6708\u9593\u5e73\u5747\u30ea\u30fc\u30c1\u7387\u306f\u4eba\u53e3\u306e40%\u304b\u308956%\u306b\u5897\u3048\u3066\u3044\u308b\u3002\u4e00\u65e5\u5e73\u5747\u306e\u8996\u8074\u6642\u9593\u30821\u6642\u959352\u5206\u304b\u30892\u6642\u95934\u5206\u306b\u5897\u3048\u3066\u3044\u308b\u3002OTT\u30d3\u30c7\u30aa\u8996\u8074\u8005\u306b\u304a\u3051\u308b\u65e2\u5b58\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\uff08\u30b1\u30fc\u30d6\u30ebTV\u3068\u885b\u661f\u653e\u9001\uff09\u52a0\u5165\u7387\u306f2019\u5e745\u6708\u3067\u306f69%\u3067\u3001\u524d\u5e74\u540c\u671f\u306e72.9%\u304b\u30893.9\u30dd\u30a4\u30f3\u30c8\u6e1b\u3063\u3066\u3044\u308b\u304c\u3001OTT\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\uff08vMVPD\uff09\u3078\u306e\u52a0\u5165\u7387\u306f5.9%\u304b\u30898.3%\u3078\u30682.4\u30dd\u30a4\u30f3\u30c8\u5897\u3048\u3066\u304a\u308a\u3001\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u52a0\u5165\u7387\u5168\u4f53\u3067\u306e\u6e1b\u5c11\u306f1.5\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u3063\u3066\u3044\u308b\u3002\u5730\u4e0a\u6ce2\u306e\u307f\u306e\u4e16\u5e2f\u306f\u307b\u307c\u5909\u308f\u3089\u305a\u3001\u30d6\u30ed\u30fc\u30c9\u30d0\u30f3\u30c9\u306e\u307f\u306e\u4eba\u304c9.6%\u304b\u308911.3%\u306b\u5897\u3048\u3066\u3044\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14956 size-medium\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2019\/09\/Capture-2019-09-06-13_16_19-650x270.jpg\" alt=\"\" width=\"650\" height=\"270\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2019\/09\/Capture-2019-09-06-13_16_19-650x270.jpg 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2019\/09\/Capture-2019-09-06-13_16_19-768x319.jpg 768w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2019\/09\/Capture-2019-09-06-13_16_19.jpg 832w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><br \/>\nNielsen<\/p>\n<p>\u3055\u3089\u306b\u8208\u5473\u6df1\u3044\u8abf\u67fb\u7d50\u679c\u3068\u3057\u3066\u3001Hub Entertainment Research\u306e\u5831\u544a\uff08<a href=\"http:\/\/bit.ly\/2kqkia2\">http:\/\/bit.ly\/2kqkia2<\/a>\uff09\u306b\u3088\u308b\u3068\u30c6\u30ec\u30d3\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u5a92\u4f53\uff08\u30c6\u30ec\u30d3\u3092\u898b\u308b\u6642\u306b\u6700\u521d\u306b\u4f7f\u3046\u5a92\u4f53\uff09\u306f\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u304c2018\u5e74\u3067\u306f54%\u3067\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306f38%\u3067\u3042\u3063\u305f\u3002\u305d\u308c\u304c2019\u5e74\u3067\u306f\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u304c47%\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c45%\u3067\u307b\u307c\u540c\u4f4d\u306b\u306a\u3063\u3066\u304a\u308a\u3001\u6765\u5e74\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c\u30c6\u30ec\u30d3\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u5a92\u4f53\u306b\u306a\u308b\u3067\u3042\u308d\u3046\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14957 size-medium\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2019\/09\/Capture-2019-09-06-13_17_14-650x253.jpg\" alt=\"\" width=\"650\" height=\"253\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2019\/09\/Capture-2019-09-06-13_17_14-650x253.jpg 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2019\/09\/Capture-2019-09-06-13_17_14-768x299.jpg 768w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2019\/09\/Capture-2019-09-06-13_17_14.jpg 832w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><br \/>\nHub Entertainment Research<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conviva\u306e\u300cState of The Streaming TV Indus&hellip;<\/p>\n<p class=\"more-link-p\"><a class=\"more-link\" href=\"https:\/\/www.nsirinc.com\/compass\/ott%e8%a6%96%e8%81%b4%e6%99%82%e9%96%93%e3%81%8c130%e5%a2%97%e5%8a%a0\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[445],"class_list":["post-14953","post","type-post","status-publish","format-standard","hentry","category-newsanalysis","tag-ott"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ted W\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.nsirinc.com\/compass\/ott%e8%a6%96%e8%81%b4%e6%99%82%e9%96%93%e3%81%8c130%e5%a2%97%e5%8a%a0\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"ja_JP\" \/>\n\t\t<meta property=\"og:site_name\" content=\"The Compass | 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