{"id":14283,"date":"2019-01-04T15:18:03","date_gmt":"2019-01-04T22:18:03","guid":{"rendered":"https:\/\/www.nsirinc.com\/compass\/?p=14283"},"modified":"2019-01-04T15:18:03","modified_gmt":"2019-01-04T22:18:03","slug":"ott%e3%83%93%e3%83%87%e3%82%aa%e3%81%ae%e5%ba%83%e5%91%8a%e3%81%8c%e5%a2%97%e3%81%88%e3%82%8b","status":"publish","type":"post","link":"https:\/\/www.nsirinc.com\/compass\/ott%e3%83%93%e3%83%87%e3%82%aa%e3%81%ae%e5%ba%83%e5%91%8a%e3%81%8c%e5%a2%97%e3%81%88%e3%82%8b\/","title":{"rendered":"OTT\u30d3\u30c7\u30aa\u306e\u5e83\u544a\u304c\u5897\u3048\u308b"},"content":{"rendered":"<p>TV\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306b\u3088\u308b\u756a\u7d44\u306e\u30ad\u30e3\u30c3\u30c1\u30a2\u30c3\u30d7\u914d\u4fe1\u304c\u6210\u529f\u51fa\u6765\u305a\u3001Hulu\u304c\u6709\u6599\u5316\u3092\u3057\u305f\u306e\u306fOTT\u30d3\u30c7\u30aa\u3067\u306e\u5e83\u544a\u53ce\u5165\u304c\u5c11\u306a\u304b\u3063\u305f\u305f\u3081\u3067\u3042\u308b\u3002OTT\u30d3\u30c7\u30aa\u306f\u653e\u9001\u3068\u306f\u9055\u3044\u3001\u5e83\u544a\u30e2\u30c7\u30eb\u306f\u6210\u308a\u7acb\u305f\u306a\u3044\u3068\u306e\u610f\u898b\u3082\u3042\u3063\u305f\u304c\u3001\u6700\u8fd1\u306b\u306a\u308a\u3001OTT\u30d3\u30c7\u30aa\u5e83\u544a\u304c\u6025\u901f\u306b\u5897\u3048\u3066\u3044\u308b\u3002\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30db\u30fc\u30e0\u306eFreewheel\uff08Comcast\u5b50\u4f1a\u793e\uff09\u306e\u300cVideo Monetization Report Q3 2018\u300d\uff08<a href=\"http:\/\/bit.ly\/2BL4Wlr\">http:\/\/bit.ly\/2BL4Wlr<\/a>\uff09\u306b\u3088\u308b\u3068\u30012018\u5e74Q3\u306eOTT\u30d3\u30c7\u30aa\u8996\u8074\u306f\u524d\u5e74\u540c\u671f\u6bd4\u306718%\u5897\u3048\u305f\u306e\u306b\u5bfe\u3057\u3066\u3001\u5e83\u544a\u8996\u8074\u306f26%\u5897\u3048\u3066\u3044\u308b\u3002<\/p>\n<p>OTT\u30d3\u30c7\u30aa\u5e83\u544a\u306e\u5185\u3067\u6025\u6210\u9577\u3092\u3057\u3066\u3044\u308b\u306e\u306f\u30e9\u30a4\u30d6\u3067\u524d\u5e74\u306eQ3\u3067\u306f\u5168\u4f53\u306e23%\u3067\u3042\u3063\u305f\u306e\u304c\u300156%\u5897\u3048\u300133%\u3092\u5360\u3081\u3066\u3044\u308b\u3002\u30b7\u30e7\u30fc\u30c8\u30d3\u30c7\u30aa\uff085\u5206\u672a\u6e80\uff09\u306b\u5bfe\u3059\u308b\u5e83\u544a\u306f20%\u6e1b\u308a\u3001\u5168\u4f53\u306b\u304a\u3051\u308b\u69cb\u6210\u7387\u306f20%\u304b\u308911%\u306b\u6e1b\u3063\u3066\u3044\u308b\u3002\u30e9\u30a4\u30d6\u914d\u4fe1\u3078\u306e\u5e83\u544a\u304c\u5927\u304d\u304f\u3068\u5897\u3048\u305f1\u3064\u306e\u7406\u7531\u306fSling TV \u3001DirecTV Now\u3001Hulu with Live TV\u7b49\u306eOTT\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\uff08Virtual MVPD\uff09\u306e\u6210\u9577\u3067\u3042\u308a\u3001vMVPD\u3067\u306e\u5e83\u544a\u306f\u524d\u5e74\u540c\u671f\u304b\u3089147%\u306e\u6210\u9577\u3092\u3057\u3066\u3044\u308b\u3002<!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14286 size-medium\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2019\/01\/Capture-2019-01-04-14_17_18-650x229.jpg\" alt=\"\" width=\"650\" height=\"229\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2019\/01\/Capture-2019-01-04-14_17_18-650x229.jpg 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2019\/01\/Capture-2019-01-04-14_17_18-768x270.jpg 768w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2019\/01\/Capture-2019-01-04-14_17_18.jpg 832w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><br \/>\nFreewheel<\/p>\n<p>\u300cThe Nielsen Total Audience Report Q2 2019\u300d\u306b\u3088\u308b\u3068vMVPD\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u52a0\u5165\u8005\u306f\u4e16\u5e2f\u306e3.4%\u306b\u9054\u3057\u3066\u3044\u308b\u3002\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u5168\u4f53\u3078\u306e\u52a0\u5165\u7387\u306f80.8%\u3067\u3042\u308b\u306e\u3067\u3001\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u306b\u304a\u3051\u308bvMVPD\u306e\u7387\u306f4.2%\u306b\u306a\u308b\u3002<\/p>\n<table>\n<tbody>\n<tr>\n<td colspan=\"3\" width=\"475\">\n<p style=\"text-align: center;\"><strong>TV<\/strong><strong>\u8996\u8074\u5a92\u4f53<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"224\">&nbsp;<\/td>\n<td width=\"126\">\n<p style=\"text-align: center;\">2017\u5e746\u6708<\/p>\n<\/td>\n<td width=\"126\">\n<p style=\"text-align: center;\">2018\u5e746\u6708<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"224\">\u65e2\u5b58\u306e\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9<\/td>\n<td width=\"126\">\n<p style=\"text-align: center;\">81.3%<\/p>\n<\/td>\n<td width=\"126\">\n<p style=\"text-align: center;\">77.4%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"224\">vMVPD<\/td>\n<td width=\"126\">\n<p style=\"text-align: center;\">1.4%<\/p>\n<\/td>\n<td width=\"126\">\n<p style=\"text-align: center;\">3.4%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"224\">\u5730\u4e0a\u6ce2\u306e\u307f<\/td>\n<td width=\"126\">\n<p style=\"text-align: center;\">12.6%<\/p>\n<\/td>\n<td width=\"126\">\n<p style=\"text-align: center;\">12.9%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"224\">\u30d6\u30ed\u30fc\u30c9\u30d0\u30f3\u30c9\u306e\u307f<\/td>\n<td width=\"126\">\n<p style=\"text-align: center;\">4.7%<\/p>\n<\/td>\n<td width=\"126\">\n<p style=\"text-align: center;\">6.3%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"224\">\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u5408\u8a08<\/td>\n<td width=\"126\">\n<p style=\"text-align: center;\">82.7%<\/p>\n<\/td>\n<td width=\"126\">\n<p style=\"text-align: center;\">80.8%<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Nielsen<\/p>\n<p>\u3082\u30461\u3064\u306e\u5927\u304d\u306a\u5909\u5316\u306f\u8996\u8074\u30c7\u30d0\u30a4\u30b9\u3068\u3057\u3066\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\uff08OTT\u30c7\u30d0\u30a4\u30b9\uff09\u304c\u5897\u3048\u3066\u304a\u308a\u3001\u5168\u4f53\u306e41%\u3092\u5360\u3081\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u3002OTT\u30d3\u30c7\u30aa\u3092\u30c6\u30ec\u30d3\u3067\u898b\u308b\u3053\u3068\u304c\u5897\u3048\u308b\u3053\u3068\u3067\u3001TV\u756a\u7d44\u540c\u7b49\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u8996\u8074\u304c\u5897\u3048\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u3082\u5897\u3048\u3066\u3044\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14285 size-medium\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2019\/01\/Capture-2019-01-04-14_16_02-650x302.jpg\" alt=\"\" width=\"650\" height=\"302\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2019\/01\/Capture-2019-01-04-14_16_02-650x302.jpg 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2019\/01\/Capture-2019-01-04-14_16_02-768x356.jpg 768w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2019\/01\/Capture-2019-01-04-14_16_02.jpg 834w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><br \/>\nFreewheel<\/p>\n<p>OTT\u30d3\u30c7\u30aa\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306eBeachfront\u3082OTT\u30d3\u30c7\u30aa\u5e83\u544a\u304c\u5897\u3048\u3066\u3044\u308b\u3068\u5831\u544a\u3057\u3066\u3044\u308b\u3002\u540c\u793e\u306b\u3088\u308b\u3068\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u3078\u306e\u5e83\u544a\u914d\u4fe1\u306f\u6628\u5e74\u306e11\u6708\u304b\u30891\u5e74\u3067\u30011640%\u306e\u6210\u9577\u3092\u3057\u305f\u3002\u914d\u4fe1\u5148\u3068\u3057\u3066\u306fRoku\u304c\u30c8\u30c3\u30d7\u3067\u30012018\u5e7411\u6708\u306e\u5e83\u544a\u914d\u4fe1\u306e87%\u3092\u5360\u3081\u3066\u3044\u308b\u3002Fire TV\u306f1\u5e74\u9593\u3067\u30014\u4f4d\u304b\u30892\u4f4d\u3078\u3068\u5927\u304d\u306a\u6210\u9577\u3092\u3057\u3066\u304a\u308a\u30013\u4f4d\u306fLG\u306e\u30b9\u30de\u30fc\u30c8TV\u3067\u30014\u4f4d\u4ee5\u4e0b\u306fSamsung\u3001Vizio\u3001Chromecast\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TV\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306b\u3088\u308b\u756a\u7d44\u306e\u30ad\u30e3\u30c3\u30c1\u30a2\u30c3\u30d7\u914d\u4fe1\u304c\u6210\u529f\u51fa\u6765\u305a\u3001Hulu\u304c\u6709\u6599\u5316\u3092\u3057&hellip;<\/p>\n<p class=\"more-link-p\"><a class=\"more-link\" href=\"https:\/\/www.nsirinc.com\/compass\/ott%e3%83%93%e3%83%87%e3%82%aa%e3%81%ae%e5%ba%83%e5%91%8a%e3%81%8c%e5%a2%97%e3%81%88%e3%82%8b\/\">Read more 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