{"id":13742,"date":"2018-06-15T13:19:34","date_gmt":"2018-06-15T20:19:34","guid":{"rendered":"http:\/\/www.nsirinc.com\/compass\/?p=13742"},"modified":"2018-06-15T13:19:34","modified_gmt":"2018-06-15T20:19:34","slug":"%e6%94%be%e9%80%81%e5%ba%83%e5%91%8a%e3%81%ae%e9%ab%98%e5%ba%a6%e5%8c%96","status":"publish","type":"post","link":"https:\/\/www.nsirinc.com\/compass\/%e6%94%be%e9%80%81%e5%ba%83%e5%91%8a%e3%81%ae%e9%ab%98%e5%ba%a6%e5%8c%96\/","title":{"rendered":"\u653e\u9001\u5e83\u544a\u306e\u9ad8\u5ea6\u5316"},"content":{"rendered":"<p>Internet Advertising Bureau\uff08IAB\uff09\u306e\u300cInternet Advertising Revenue Report 2017\u300d\uff08<a href=\"http:\/\/bit.ly\/2rRS9bY\">http:\/\/bit.ly\/2rRS9bY<\/a>\uff09\u306b\u3088\u308b\u3068\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306f2017\u5e74\u306f21.1%\u306e\u6210\u9577\u3092\u3057\u3001$880\u5104\u3068\u306a\u3063\u3066\u3044\u308b\u3002\u3053\u308c\u306b\u5bfe\u3057\u3066\u3001\u30c6\u30ec\u30d3\u5e83\u544a\u5168\u4f53\uff08\u5730\u4e0a\u6ce2\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3001\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3001\u5730\u4e0a\u6ce2\u5c40\u3001\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u4e8b\u696d\u8005\uff09\u306f$701\u5104\u3067\u6628\u5e74\u304b\u30892.6%\u306e\u6e1b\u5c11\u3067\u3042\u3063\u305f\u30022018\u5e74\u306f\u9078\u6319\u306e\u5e74\u3067\u3042\u308a\u3001\u9078\u6319\u5e83\u544a\u304c\u5897\u3048\u308b\u3053\u3068\u3067\u30ed\u30fc\u30ab\u30ebTV\u5e83\u544a\u304c\u5897\u3048\u308b\u306f\u305a\u3060\u304c\u3001\u305d\u306e\u6210\u9577\u306f1%\u7a0b\u5ea6\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>OTT\u30d3\u30c7\u30aa\u306e\u8996\u8074\u304c\u5897\u3048\u308b\u3053\u3068\u3067\u30c6\u30ec\u30d3\u653e\u9001\u306e\u8996\u8074\u6642\u9593\u306f\u6e1b\u5c11\u3057\u3066\u304a\u308a\u3001\u30c6\u30ec\u30d3\u5e83\u544a\u306e\u58f2\u4e0a\u304c\u6e1b\u308b\u3053\u3068\u306f\u5f53\u7136\u3067\u3042\u308b\u3002\u30c7\u30b8\u30bf\u30eb\u30fb\u30d3\u30c7\u30aa\u5e83\u544a\uff08OTT\u30d3\u30c7\u30aa\u306e\u30d7\u30ea\u3001\u30df\u30c3\u30c9\u3001\u30a8\u30f3\u30c9\u30fb\u30ed\u30fc\u30eb\uff09\u306e\u898f\u6a21\u306feMarketer\u306b\u3088\u308b\u3068$132\u5104\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u30c7\u30b8\u30bf\u30eb\u30fb\u30d3\u30c7\u30aa\u306e\u5e83\u544a\u306f\u30a2\u30c9\u30ec\u30c3\u30b5\u30d6\u30eb\u3068\u8a00\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u3002\u30b1\u30fc\u30d6\u30ebTV\u3067\u3082\u30a2\u30c9\u30ec\u30c3\u30b5\u30d6\u30eb\u5e83\u544a\u304c\u884c\u308f\u308c\u3066\u3044\u308b\u304c\u305d\u306e\u898f\u6a21\u306f\u307e\u3060$12.7\u5104\uff08eMarketer\uff09\u3067\u3042\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u30fb\u30d3\u30c7\u30aa\u5e83\u544a\u306e10\u5206\u306e1\u3067\u3057\u304b\u306a\u3044\u3002<\/p>\n<p><!--more-->\u30c6\u30ec\u30d3\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u8996\u8074\u8005\u304c\u6e1b\u308b\u3053\u3068\u306b\u3088\u308b\u5e83\u544a\u5358\u4fa1\u306e\u6e1b\u5c11\u3092\u5e83\u544a\u67a0\u306e\u5897\u52a0\u3067\u88dc\u3063\u3066\u304d\u305f\u3002\u5e83\u544a\u6642\u9593\u3092\u5897\u3084\u3057\u3001\u3055\u3089\u306b\u5e83\u544a\u3082\u77ed\u304f\u3057\u3001\u672c\u6570\u3092\u5897\u3084\u3057\u3066\u304d\u305f\u30022009\u5e74\u3067\u306f\u5730\u4e0a\u6ce2\u306e\u5e83\u544a\u6642\u9593\u306f1\u6642\u9593\u306b13\u520625\u79d2\u3067\u3042\u3063\u305f\u306e\u304c\u30012017\u5e74\u306b\u306f14\u520637\u79d2\u306b\u5897\u3048\u3001\u30b1\u30fc\u30d6\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3067\u306f14\u520627\u79d2\u304b\u308916\u52068\u79d2\u306b\u5897\u3048\u3066\u3044\u308b\u3002\u77ed\u304415\u79d2\u5e83\u544a\u306f2014\u5e74\u3067\u306f\u5168\u4f53\u306e29%\u3067\u3042\u3063\u305f\u306e\u304c\u30012017\u5e74\u306b\u306f35%\u306b\u5897\u3048\u300110\u79d2\u5e83\u544a\u306f2%\u304b\u30895%\u306b\u5897\u3048\u3001\u65b0\u305f\u306b6\u79d2\u5e83\u544a\u304c\u4f7f\u308f\u308c\u59cb\u3081\u3066\u3044\u308b\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u306b\u306f\u5f0a\u5bb3\u304c\u3042\u308b\u3002\u5e83\u544a\u6642\u9593\u304c\u5897\u3048\u305f\u3060\u3051\u3067\u306a\u304f\u3001\u5e83\u544a\u672c\u6570\u3082\u5897\u3048\u305f\u4e8b\u3067\u3001\u30c6\u30ec\u30d3\u653e\u9001\u304c\u5e83\u544a\u3060\u3089\u3051\u306b\u306a\u3063\u305f\u30a4\u30e1\u30fc\u30b8\u304c\u3042\u308a\u3001\u5e83\u544a\u7121\u3057\u306eSVOD\u306e\u9b45\u529b\u3092\u5897\u3084\u3059\u4e8b\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u5e83\u544a\u3070\u304b\u308a\u306e\u30c6\u30ec\u30d3\u653e\u9001\u304c\u5acc\u306b\u306a\u308a\u3001\u898b\u306a\u3044\u4eba\u304c\u5897\u3048\u308c\u3070\u3001\u5e83\u544a\u5358\u4fa1\u306f\u66b4\u843d\u3059\u308b\u4e8b\u306b\u306a\u308b\u3002\u30c6\u30ec\u30d3\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u5e83\u544a\u3092\u6e1b\u3089\u3059\u65b9\u5411\u306b\u52d5\u3044\u3066\u3044\u308b\u3002NBC\u306f2018\u5e74\u306e\u79cb\u304b\u3089\u5e83\u544a\u91cf\u3092\u30d7\u30e9\u30a4\u30e0\u30bf\u30a4\u30e0\u306710%\u3001\u5168\u4f53\u306720%\u6e1b\u3089\u3059\u4e8b\u3092\u767a\u8868\u3057\u3066\u3044\u308b\u3002Fox\u306f2020\u5e74\u306b\u306f1\u6642\u9593\u30672\u5206\u306b\u3059\u308b\u76ee\u6a19\u3092\u767a\u8868\u3057\u3066\u3044\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13743 size-medium\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2018\/06\/Capture-2018-06-15-13_18_53-650x303.jpg\" alt=\"\" width=\"650\" height=\"303\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2018\/06\/Capture-2018-06-15-13_18_53-650x303.jpg 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2018\/06\/Capture-2018-06-15-13_18_53-768x358.jpg 768w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2018\/06\/Capture-2018-06-15-13_18_53-1024x477.jpg 1024w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2018\/06\/Capture-2018-06-15-13_18_53.jpg 1034w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><br \/>\nInternet Advertising Bureau<\/p>\n<p>\u5e83\u544a\u6642\u9593\u306e\u77ed\u7e2e\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u30c6\u30ec\u30d3\u5e83\u544a\u306e\u5358\u4fa1\u3092\u4e0a\u3052\u3066\u3044\u304f\u5fc5\u8981\u6027\u304c\u3042\u308b\u3002NBC\u306f\u52b9\u679c\u3092\u30c6\u30ec\u30d3\u5e83\u544a\u3060\u3051\u3067\u6e2c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u306e\u914d\u4fe1\u3001YouTube\u7b49\u3067\u306e\u30d3\u30c7\u30aa\u30af\u30ea\u30c3\u30d7\u306e\u914d\u4fe1\u3082\u6e2c\u5b9a\u306b\u542b\u3081\u305f\u3001\u30c8\u30fc\u30bf\u30eb\u306a\u5e83\u544a\u4fa1\u5024\u3092\u898b\u308b\u5fc5\u8981\u6027\u3092\u8a34\u3048\u3066\u6765\u305f\u3002NBC\u306f\u72ec\u81ea\u306e\u30c7\u30fc\u30bf\u5206\u6790\u3092\u63d0\u4f9b\u3057\u3001\u3053\u308c\u3092\u30d9\u30fc\u30b9\u306b2016\u5e74\u306bAudience Studio\u3068\u547c\u3070\u308c\u308b\u8996\u8074\u30c7\u30fc\u30bf\u3068\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u767a\u8868\u3057\u305f\u3002\u3053\u308c\u306b\u5bfe\u3057\u3066\u3001Fox\u3001Turner\uff08Time Warner\uff09\u3001Viacom\u306e3\u793e\u306f\u696d\u754c\u5171\u901a\u306e\u30c7\u30fc\u30bf\u4ed5\u69d8\u3068\u3057\u30662017\u5e74\u306bOpenAP\u3092\u8a2d\u7acb\u3057\u305f\u3002NBCUniversal\u306f\u6700\u521d\u306fOpenAP\u306b\u6d88\u6975\u7684\u3067\u3042\u3063\u305f\u3002\u3057\u304b\u3057\u3001\u5e83\u544a\u4e3b\u306f\u5171\u901a\u3057\u305f\u30c7\u30fc\u30bf\u3068\u52b9\u679c\u6e2c\u5b9a\u3092\u6c42\u3081\u3066\u304a\u308a\u3001\u5148\u6708\u306bNBCUniversal\u3082OpenAP\u306b\u53c2\u52a0\u3057\u305f\u3002OpenAP\u306fNielsen\u3068ComScore\u3092\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u305f\u8996\u8074\u8005\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3059\u308b\u70ba\u306e\u30c4\u30fc\u30eb\u3067\u3042\u308a\u3001\u5e83\u544a\u8cfc\u5165\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u542b\u307e\u308c\u3066\u3044\u306a\u3044\u3002NBCUniversal\u306e\u53c2\u52a0\u306b\u3088\u308a\u30014\u5927\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u4e2d\u306e2\u3064\uff08NBC\u3068Fox\uff09\u304cOpenAP\u306b\u53c2\u52a0\u3057\u305f\u4e8b\u306b\u306a\u308b\u3002<\/p>\n<p>2\u3064\u76ee\u306eABC\u3092\u6301\u3064Disney\u306f\u5148\u6708\u306b\u72ec\u81ea\u306eLuminate 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Advertising Bureau\uff08IAB\uff09\u306e\u300cIntern&hellip;<\/p>\n<p class=\"more-link-p\"><a class=\"more-link\" href=\"https:\/\/www.nsirinc.com\/compass\/%e6%94%be%e9%80%81%e5%ba%83%e5%91%8a%e3%81%ae%e9%ab%98%e5%ba%a6%e5%8c%96\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[233,1187,142,228,234,254,750,158,85],"class_list":["post-13742","post","type-post","status-publish","format-standard","hentry","category-newsanalysis","tag-abc","tag-accenture","tag-cbs","tag-disney","tag-fox","tag-nbcuniversal","tag-turner","tag-viacom","tag-85"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ted W\"\/>\n\t<link rel=\"canonical\" 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