{"id":12549,"date":"2017-04-07T12:56:41","date_gmt":"2017-04-07T19:56:41","guid":{"rendered":"http:\/\/www.nsirinc.com\/compass\/?p=12549"},"modified":"2017-05-05T14:13:52","modified_gmt":"2017-05-05T21:13:52","slug":"%e5%a4%9a%e3%83%81%e3%83%a3%e3%83%b3%e3%83%8d%e3%83%ab%e3%82%b5%e3%83%bc%e3%83%93%e3%82%b9%e5%b8%82%e5%a0%b4%e3%81%ae%e5%a4%89%e5%8c%96","status":"publish","type":"post","link":"https:\/\/www.nsirinc.com\/compass\/%e5%a4%9a%e3%83%81%e3%83%a3%e3%83%b3%e3%83%8d%e3%83%ab%e3%82%b5%e3%83%bc%e3%83%93%e3%82%b9%e5%b8%82%e5%a0%b4%e3%81%ae%e5%a4%89%e5%8c%96\/","title":{"rendered":"\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u5e02\u5834\u306e\u5909\u5316"},"content":{"rendered":"

\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u5e02\u5834\u304c\u5927\u304d\u304f\u5909\u5316\u3092\u3057\u59cb\u3081\u3066\u3044\u308b\u30021\u3064\u306e\u52d5\u304d\u306fOTT\u30d9\u30fc\u30b9\u306e\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u306e\u767b\u5834\u3067\u3042\u308b\u3002Leichtman Research Group\uff08LRG\uff09\u793e\u306e\u63a8\u5b9a\u3067\u306fSling TV\u3068DirecTV Now\u306e2\u3064\u306e\u30b5\u30fc\u30d3\u30b9\u3060\u3051\u3067\u30012016\u5e74\u672b\u3067\u306e\u52a0\u5165\u8005\u306f138\u4e07\u4e16\u5e2f\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n

OTT\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u306e\u5897\u52a0\u306f84.5\u4e07\u4e16\u5e2f\u3067\u300119.1\u4e07\u4e16\u5e2f\u306e\u885b\u661f\u653e\u9001\u3092\u8d85\u3048\u3001\u6700\u3082\u52a0\u5165\u8005\u306e\u5897\u52a0\u304c\u591a\u304b\u3063\u305f\u30b5\u30fc\u30d3\u30b9\u5f62\u614b\u3068\u306a\u3063\u3066\u3044\u308b\u3002\u3057\u304b\u3057\u3001OTT\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u3092\u52a0\u3048\u3066\u3082\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u4e8b\u696d\u8005\u306e\u5408\u8a08\u52a0\u5165\u8005\u6570\u306f9,363.4\u4e07\u4e16\u5e2f\u3067\u30012015\u5e74\u672b\u304b\u3089\u306f79.7\u4e07\u4e16\u5e2f\u3092\u6e1b\u5c11\u3092\u3057\u3066\u3044\u308b\u3002OTT\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u3092\u9664\u304f\u3068164.2\u4e07\u4e16\u5e2f\u3092\u5931\u3063\u305f\u4e8b\u306b\u306a\u308b\u3002<\/p>\n

\u3082\u30461\u3064\u306e\u5927\u304d\u306a\u5909\u5316\u306f\u30b1\u30fc\u30d6\u30ebTV\u306e\u30ab\u30e0\u30d0\u30c3\u30af\u3067\u3042\u308b\u3002\u3053\u308c\u307e\u3067\u6700\u3082\u52a0\u5165\u8005\u3092\u5931\u3063\u3066\u304d\u305f\u30b1\u30fc\u30d6\u30ebTV\u4e8b\u696d\u8005\u306e2016\u5e74\u306e\u52a0\u5165\u8005\u30ed\u30b9\u306f27.8\u4e07\u4e16\u5e2f\u3067\u3042\u308b\u3002\u3053\u308c\u306f\u3001155.5\u4e07\u4e16\u5e2f\u3092\u5931\u3063\u305f\u96fb\u8a71\u4e8b\u696d\u8005\u3088\u308a\u9065\u304b\u306b\u5c11\u306a\u3044\u3002\u3053\u308c\u306f\u3088\u308a\u6b63\u78ba\u306b\u306f\u30b1\u30fc\u30d6\u30ebTV\u306e\u30ab\u30e0\u30d0\u30c3\u30af\u3068\u8a00\u3046\u3088\u308a\u3001Comcast\u306e\u30ab\u30e0\u30d0\u30c3\u30af\u3067\u3042\u308b\u3002Comcast\u306f2016\u5e74\u306b16.1\u4e07\u4e16\u5e2f\u306e\u52a0\u5165\u8005\u3092\u5897\u3084\u3057\u305f\u3002\u30b1\u30fc\u30d6\u30ebTV\u4e8b\u696d\u8005\u3067\u306f\u552f\u4e00\u3001\u52a0\u5165\u8005\u3092\u5897\u3084\u3057\u305f\u305f\u3060\u3051\u3067\u306a\u304f\u3001\u6700\u3082\u6210\u9577\u3092\u3057\u305f\u4e8b\u696d\u8005\u3067\u3042\u3063\u305f\u3002DirecTV\u306f122.8\u4e07\u4e16\u5e2f\u3092\u52a0\u3048\u3001DirecTV Now\u308220\u4e07\u4e16\u5e2f\u3092\u5f97\u305f\u304c\u3001Uverse TV\u306f135.9\u4e07\u4e16\u5e2f\u3092\u5931\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u4e8b\u696d\u8005\u3068\u3057\u3066\u306fAT&T\u306f13\u4e07\u4e16\u5e2f\u3092\u5931\u3063\u305f\u4e8b\u306b\u306a\u308b\u3002<\/p>\n

OTT\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u306e\u53f0\u982d\u3001\u305d\u308c\u306bComcast\u306e\u30ab\u30e0\u30d0\u30c3\u30af\u306e\u80cc\u666f\u306b\u306fOTT\u30d9\u30fc\u30b9\u306e\u30d3\u30c7\u30aa\u30b5\u30fc\u30d3\u30b9\u306e\u666e\u53ca\u304c\u3042\u308b\u3002Netflix\u3001Amazon Instant Video\u3001Hulu\u7b49\u306eSVOD\u30b5\u30fc\u30d3\u30b9\u5229\u7528\u8005\u306f60%\u3092\u8d85\u3048\u3066\u3044\u308b\u3002SVOD\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u308b\u6642\u9593\u304c\u5897\u3048\u308c\u3070\u3001\u5f53\u7136\u306a\u304c\u3089\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u306e\u756a\u7d44\u3092\u898b\u308b\u6642\u9593\u306f\u6e1b\u308a\u3001\u52a0\u5165\u8005\u3082\u6e1b\u308b\u3002\u3060\u304c\u3001\u30e9\u30a4\u30d6\u653e\u9001\u306e\u9b45\u529b\u304c\u7121\u304f\u306a\u3063\u305f\u3068\u306f\u8a00\u3048\u3044\u306a\u3044\u3002\u8996\u8074\u8005\u3068\u3057\u3066\u306f\u653e\u9001\u3067\u30e9\u30a4\u30d6\u3067\u898b\u305f\u3044\u6642\u3082\u3042\u308c\u3070\u3001\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u3067\u898b\u305f\u3044\u6642\u3082\u3042\u308b\u3002\u4e8b\u696d\u8005\u3068\u3057\u3066\u306f\u8996\u8074\u8005\u306b\u3069\u3061\u3089\u304b\u306e\u9078\u629e\u3092\u6c42\u3081\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u8996\u8074\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u5e83\u3052\u308b\u4e8b\u3092\u63d0\u6848\u3059\u308b\u3079\u304d\u3067\u3042\u308b\u3002<\/p>\n

OTT\u30d9\u30fc\u30b9\u306e\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u306f\u653e\u9001\u3068\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u306e\u4e21\u7acb\u3092\u53ef\u80fd\u306b\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u3002Roku\u7b49\u306e\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30d7\u30ec\u30fc\u30e4\u3092\u4f7f\u3044Sling TV\u7b49\u306eOTT\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u306b\u52a0\u5165\u3059\u308b\u4e8b\u3067\u540c\u3058STB\u3067\u653e\u9001\u3068Netflix\u7b49\u306eSVOD\u306e\u4e21\u65b9\u3092\u697d\u3057\u3080\u4e8b\u304c\u51fa\u6765\u304d\u3001\u30de\u30eb\u30c1\u30c7\u30d0\u30a4\u30b9\u5316\u3082\u53ef\u80fd\u306b\u306a\u308b\u3002OTT\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u306b\u306fTV Everywhere\u304c\u542b\u307e\u308c\u308b\u306e\u3067\u3001Netflix\u306b\u306f\u7121\u3044\u3001\u73fe\u30b7\u30fc\u30ba\u30f3\u306e\u756a\u7d44\u3082\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u3067\u8996\u8074\u53ef\u80fd\u306b\u306a\u308b\u3002<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

\u4e3b\u8981\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u52a0\u5165\u8005\u6570<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9<\/strong><\/p>\n<\/td>\n

\n

\u52a0\u5165\u8005\u6570\uff0816<\/strong>\u5e74\u672b\uff09<\/strong><\/p>\n<\/td>\n

\n

\u00a0\u00a0\u00a0\u00a0 16<\/strong>\u5e74\u306e\u52a0\u5165\u4e16\u5e2f\u5897\u6e1b<\/strong><\/p>\n<\/td>\n<\/tr>\n

\u30b1\u30fc\u30d6\u30ebTV<\/strong>\u30b5\u30fc\u30d3\u30b9<\/strong><\/td>\n <\/td>\n <\/td>\n<\/tr>\n
Comcast<\/td>\n\n

22,508,000<\/p>\n<\/td>\n

\n

161,000<\/p>\n<\/td>\n<\/tr>\n

Charter<\/td>\n\n

17,236,000<\/p>\n<\/td>\n

\n

(187,000)<\/p>\n<\/td>\n<\/tr>\n

Altice USA<\/td>\n\n

3,469,000<\/p>\n<\/td>\n

\n

(111,000)<\/p>\n<\/td>\n<\/tr>\n

Mediacom<\/td>\n\n

826,000<\/p>\n<\/td>\n

\n

(27,000)<\/p>\n<\/td>\n<\/tr>\n

Cable One<\/td>\n\n

320,246<\/p>\n<\/td>\n

\n

(43,904)<\/p>\n<\/td>\n<\/tr>\n

\u305d\u306e\u4ed6\u4e3b\u8981\u30b1\u30fc\u30d6\u30ebTV<\/td>\n\n

4,290,000<\/p>\n<\/td>\n

\n

(70,000)<\/p>\n<\/td>\n<\/tr>\n

\u5927\u624b\u30b1\u30fc\u30d6\u30ebTV<\/strong>\u5408\u8a08<\/strong><\/td>\n\n

48,651,246<\/strong><\/p>\n<\/td>\n

\n

(277,904)<\/strong><\/p>\n<\/td>\n<\/tr>\n

\u885b\u661f\u653e\u9001<\/strong><\/td>\n <\/td>\n <\/td>\n<\/tr>\n
DirecTV<\/td>\n\n

21,012,000<\/p>\n<\/td>\n

1,228,000<\/td>\n<\/tr>\n
Dish Network<\/td>\n\n

12,491,000<\/p>\n<\/td>\n

(1,037,000)<\/td>\n<\/tr>\n
\u885b\u661f\u653e\u9001\u5408\u8a08<\/strong><\/td>\n\n

33,503,000<\/strong><\/p>\n<\/td>\n

191,000<\/strong><\/td>\n<\/tr>\n
\u96fb\u8a71\u4e8b\u696d\u8005<\/strong><\/td>\n\u00a0<\/strong><\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Verizon FiOS<\/td>\n\n

4,694,000<\/p>\n<\/td>\n

\n

59,000<\/p>\n<\/td>\n<\/tr>\n

AT&T Uverse<\/td>\n\n

4,281,000<\/p>\n<\/td>\n

\n

(1,359,000)<\/p>\n<\/td>\n<\/tr>\n

Frontier<\/td>\n\n

1,125,000<\/p>\n<\/td>\n

\n

(255,000)<\/p>\n<\/td>\n<\/tr>\n

\u4e3b\u8981\u96fb\u8a71\u4e8b\u696d\u8005\u5408\u8a08<\/strong><\/td>\n\n

10,100,000<\/strong><\/p>\n<\/td>\n

\n

(1,555,000)<\/strong><\/p>\n<\/td>\n<\/tr>\n

OTT<\/strong>\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9<\/strong><\/td>\n\u00a0<\/strong><\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Sling TV<\/td>\n\n

1,180,000<\/p>\n<\/td>\n

\n

645,000<\/p>\n<\/td>\n<\/tr>\n

DirecTV Now<\/td>\n\n

200,000<\/p>\n<\/td>\n

\n

200,000<\/p>\n<\/td>\n<\/tr>\n

\u4e3b\u8981OTT<\/strong>\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u5408\u8a08<\/strong><\/td>\n\n

1,380,000<\/strong><\/p>\n<\/td>\n

\n

845,000<\/strong><\/p>\n<\/td>\n<\/tr>\n

\u4e3b\u8981\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u5408\u8a08<\/strong><\/td>\n\n

93,634,246<\/strong><\/p>\n<\/td>\n

\n

\uff08796,904<\/strong>\uff09<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Leichtman Research Group<\/p>\n

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Read more →<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[64,62,144,94,1079,63,33,53,6],"class_list":["post-12549","post","type-post","status-publish","format-standard","hentry","category-newsanalysis","tag-att","tag-comcast","tag-directv","tag-dish-network","tag-ott","tag-verizon","tag-tv","tag-53","tag-6"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t