{"id":12266,"date":"2016-12-02T17:22:51","date_gmt":"2016-12-03T00:22:51","guid":{"rendered":"http:\/\/www.nsirinc.com\/compass\/?p=12266"},"modified":"2016-12-02T17:22:51","modified_gmt":"2016-12-03T00:22:51","slug":"svod%e3%82%b5%e3%83%bc%e3%83%93%e3%82%b9%e5%88%a9%e7%94%a8%e8%80%85%e3%81%8c%e6%b8%9b%e5%b0%91","status":"publish","type":"post","link":"https:\/\/www.nsirinc.com\/compass\/svod%e3%82%b5%e3%83%bc%e3%83%93%e3%82%b9%e5%88%a9%e7%94%a8%e8%80%85%e3%81%8c%e6%b8%9b%e5%b0%91\/","title":{"rendered":"SVOD\u30b5\u30fc\u30d3\u30b9\u5229\u7528\u8005\u304c\u6e1b\u5c11"},"content":{"rendered":"<p>TiVo\u5b50\u4f1a\u793e\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u30c7\u30a3\u30b9\u30ab\u30d0\u30ea\u30fc\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308bDigitalsmiths\u306e\u300cQ3 2016 Video Trend Report\u300d\uff08<a href=\"https:\/\/goo.gl\/oDGEi1\">https:\/\/goo.gl\/oDGEi1<\/a>\uff09\u306b\u3088\u308b\u3068\u56de\u7b54\u8005\u306e82.4%\u306f\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u306b\u52a0\u5165\u3057\u3066\u3044\u305f\u3002\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u306b\u52a0\u5165\u3057\u3066\u3044\u306a\u304417.6%\u306e\u5185\u3001\u904e\u53bb1\u5e74\u306e\u9593\u306b\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u8131\u9000\u3057\u305f\u306e\u306f17.9%\u3067\u3001\u305d\u306e\u7406\u7531\u3068\u3057\u306682.9%\u304c\u6599\u91d1\u304c\u9ad8\u3059\u304e\u308b\u3068\u5fdc\u3048\u3066\u3044\u308b\u30022\u756a\u76ee\u306e\u7406\u7531\u306fNetflix\u3001Hulu\u7b49\u306eOTT\u30b5\u30fc\u30d3\u30b9\u306b\u52a0\u5165\u3057\u3066\u3044\u308b\uff0859.5%\uff09\u3067\u3042\u3063\u305f\u3002<\/p>\n<p>\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u306b\u6255\u3063\u3066\u3044\u308b\u6708\u984d\uff08VOD\u3001\u96fb\u8a71\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u7b49\u306f\u542b\u307e\u306a\u3044\uff09\u3068\u3057\u3066\u306f$51\u304b\u3089$75\u304c25.7%\u3067\u6700\u3082\u591a\u304f\u3001$76\u304b\u3089$100\u304c23.6%\u30672\u756a\u76ee\u306b\u591a\u3044\u3002\u3057\u304b\u3057\u3001$101\u4ee5\u4e0a\u3092\u6255\u3063\u3066\u3044\u308b\u4eba\u308234.9%\u3068\u591a\u3044\u3002HBO\u7b49\u306e\u6709\u6599\u30c1\u30e3\u30f3\u30cd\u30eb\u3078\u306e\u52a0\u5165\u7387\u306f40%\u3067\u3042\u308b\u306e\u3067\u3001\u6709\u6599\u30c1\u30e3\u30f3\u30cd\u30eb\u3092\u542b\u307e\u306a\u3044\u6599\u91d1\u306f$100\u4ee5\u4e0b\u3067\u3001\u6709\u6599\u30c1\u30e3\u30f3\u30cd\u30eb\u3092\u52a0\u3048\u308b\u3068$100\u3092\u8d8a\u3057\u3066\u3044\u308b\u4e8b\u306b\u306a\u308b\u3002<\/p>\n<p><!--more-->\u904e\u53bb12\u30f6\u6708\u9593\u306b\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u8131\u9000\u3057\u305f\u4eba\u306f\u5168\u4f53\u306e3.1%\uff0817.5%\u306e17.9%\uff09\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3066\u3001SVOD\u306e\u5229\u7528\u8005\u306f2015\u5e74Q3\u306e56.3%\u304b\u308961.9%\u3078\u3068\u5897\u3048\u3066\u3044\u308b\u304c\u3001Q2\u304b\u3089\u306f\u6e1b\u5c11\u3092\u3057\u3066\u3044\u308b\u3002\u6700\u3082\u52a0\u5165\u8005\u304c\u591a\u3044SVOD\u306fNetflix\u3067\u3001Q3\u306751.8%\u304c\u52a0\u5165\u3057\u3066\u3044\u305f\u3002Netflix\u3078\u306e\u52a0\u5165\u8005\u306f\u524d\u5e74\u540c\u671f\u306e49%\u304b\u3089\u5897\u3048\u3066\u3044\u308b\u304c\u3001Q2\u306e53.7%\u304b\u3089\u6e1b\u3063\u3066\u3044\u308b\u3002Hulu\u306e\u52a0\u5165\u8005\u306f9.9%\u3067\u3001\u524d\u5e74\u540c\u671f\u306e12.1%\u304b\u3089\u6e1b\u5c11\u3057\u3066\u3044\u308b\u3002Amazon Prime Video\u52a0\u5165\u8005\u306f19.9%\u304b\u308924.8%\u3078\u3068\u5897\u3048\u3066\u3044\u308b\u4ed6\u3001HBO Now\u3001YouTube Red\u3001CBS All Access\u7b49\u3082\u52a0\u5165\u8005\u304c\u5897\u3048\u3066\u3044\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12267 size-medium\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2016\/12\/2016-12-02-16_19_20-Compass1612-Microsoft-Word-non-commercial-use-650x270.png\" alt=\"2016-12-02-16_19_20-compass1612-microsoft-word-non-commercial-use\" width=\"650\" height=\"270\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2016\/12\/2016-12-02-16_19_20-Compass1612-Microsoft-Word-non-commercial-use-650x270.png 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2016\/12\/2016-12-02-16_19_20-Compass1612-Microsoft-Word-non-commercial-use-768x319.png 768w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2016\/12\/2016-12-02-16_19_20-Compass1612-Microsoft-Word-non-commercial-use.png 834w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><br \/>\nDigitalsmiths<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12268 size-medium\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2016\/12\/2016-12-02-16_20_09-Compass1612-Microsoft-Word-non-commercial-use-650x485.png\" alt=\"2016-12-02-16_20_09-compass1612-microsoft-word-non-commercial-use\" width=\"650\" height=\"485\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2016\/12\/2016-12-02-16_20_09-Compass1612-Microsoft-Word-non-commercial-use-650x485.png 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2016\/12\/2016-12-02-16_20_09-Compass1612-Microsoft-Word-non-commercial-use-768x573.png 768w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2016\/12\/2016-12-02-16_20_09-Compass1612-Microsoft-Word-non-commercial-use.png 832w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><br \/>\nDigitalsmiths<\/p>\n<p>SVOD\u5168\u4f53\u306e\u52a0\u5165\u7387\u306fQ2\u306e63.9%\u304b\u308961.9%\u306b\u6e1b\u3063\u305f\u3002SVOD\u52a0\u5165\u8005\u306e\u6e1b\u5c11\u306f\u521d\u3081\u3066\u306e\u4e8b\u3067\u3042\u308b\u3002\u3053\u308c\u306fNetflix\u306e\u5024\u4e0a\u3052\u304c\u539f\u56e0\u3057\u3066\u3044\u308b\u3002Netflix\u306e\u5024\u4e0a\u3052\u306f2014\u5e74\u306b\u884c\u308f\u308c\u305f\u304c\u3001\u4ee5\u524d\u304b\u3089\u306e\u52a0\u5165\u8005\u306b\u5bfe\u3057\u3066\u306f2\u5e74\u9593\u306e\u7336\u4e88\u304c\u3042\u308a\u3001\u3053\u308c\u304cQ3\u306b\u5207\u308c\u305f\u3002Netflix\u306e\u52a0\u5165\u8005\u3082SVOD\u5229\u7528\u8005\u3082\u5171\u306b2\u30dd\u30a4\u30f3\u30c8\u306e\u6e1b\u5c11\u3067\u3042\u308a\u3001Netflix\u306e\u6e1b\u5c11\u304c\u305d\u306e\u307e\u307e\u3001SVOD\u5168\u4f53\u306b\u5f71\u97ff\u3092\u3057\u3066\u3044\u308b\u3002\u3053\u308c\u306f\u8907\u6570\u306eSVOD\u306b\u52a0\u5165\u3057\u3066\u3044\u308b\u4eba\u9054\u304c\u4e88\u60f3\u3055\u308c\u305f\u3088\u3046\u306b\u5897\u3048\u3066\u3044\u306a\u3044\u4e8b\u3082\u610f\u5473\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>2015\u5e74Q2\u306b\u65bc\u3051\u308bSVOD\u52a0\u5165\u8005\u306e\u5e73\u5747\u52a0\u5165\u30b5\u30fc\u30d3\u30b9\u6570\u306f1.64\u500b\u3067\u3042\u3063\u305f\u30022016\u5e74Q3\u3067\u306f1.71\u500b\u306b\u5897\u3048\u3066\u3044\u308b\u304c\u5927\u304d\u306a\u5897\u52a0\u3067\u306f\u306a\u3044\u3002\u3053\u308c\u306fSVOD\u3078\u306e\u652f\u6255\u984d\u306b\u3082\u8868\u308c\u3066\u3044\u308b\u30022014\u5e74Q3\u3067\u306f\u6700\u3082\u591a\u3044\u6708\u9593\u652f\u6255\u984d\u306f$6\u304b\u3089$8\uff0833.4%\uff09\u3067\u3042\u3063\u305f\u30022016\u5e74Q3\u3067\u306f$9\u304b\u3089$11\u304c\u6700\u3082\u591a\u304f\u306a\u3063\u3066\u3044\u308b\uff0830.1%\uff09\u3002\u3053\u308c\u306fNetflix\u306e\u6599\u91d1\u304c$9.99\u306b\u306a\u3063\u305f\u4e8b\u304c\u5927\u304d\u306a\u7406\u7531\u3067\u3001\u8907\u6570\u306eSVOD\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u52a0\u5165\u304c\u5897\u3048\u3066\u3044\u308b\u305f\u3081\u3067\u306f\u306a\u3044\u3002\u8907\u6570\u306eSVOD\u306b\u52a0\u5165\u3057\u3001\u6708\u306bSVOD\u306b$15\u4ee5\u4e0a\u3092\u4f7f\u3063\u3066\u3044\u308b\u4eba\u306f26.5%\u3067\u30012\u5e74\u524d\u304b\u3089\u306e\u5897\u52a0\u7387\u306f5.7%\u3067\u3057\u304b\u7121\u3044\u3002<\/p>\n<p>\u30b3\u30f3\u30b7\u30e5\u30fc\u30de\u306e82%\u306f\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u306b\u52a0\u5165\u3057\u3001\u5e73\u5747\u3067$75\u7a0b\u5ea6\u3092\u4f7f\u3063\u3066\u3044\u308b\u3002\u305d\u3057\u3066\u3001\u3055\u3089\u306bSVOD\u306b\u3082\u52a0\u5165\u3057\u3001\u6708\u306b$10\u7a0b\u5ea6\u3092\u4f7f\u3063\u3066\u3044\u308b\u3002\u3053\u308c\u304c\u30d3\u30c7\u30aa\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u306b\u4f7f\u3046\u91d1\u984d\u306e\u9650\u5ea6\u3067\u3001\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u306b\u4f7f\u3046\u6599\u91d1\u304c\u6e1b\u3089\u306a\u3044\u3068\u8907\u6570\u306eSVOD\u306b\u52a0\u5165\u3059\u308b\u4eba\u306f\u5897\u3048\u306a\u3044\u4e8b\u306b\u306a\u308b\u3002<\/p>\n<p>SVOD\u3092\u5e83\u544a\u3067\u7121\u6599\u5316\u3059\u308c\u3070\u3001\u5229\u7528\u8005\u306f\u5897\u3048\u308b\u306f\u305a\u3067\u3042\u308b\u3002Digitalsmiths\u306e\u8abf\u67fb\u3067\u308269.4%\u306fNetflix\u3001\u3042\u308b\u3044\u306fHulu\u304c\u5e83\u544a\u4ed8\u304d\u3067\u7121\u6599\u306b\u306a\u308c\u3070\u3001\u5229\u7528\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u8fd4\u7b54\u3057\u3066\u3044\u308b\u3002\u3057\u304b\u3057\u3001Hulu\u306e\u7121\u6599\u30b5\u30fc\u30d3\u30b9\u306f\u5931\u6557\u3057\u305f\u3002\u7406\u7531\u306f\u3001\u5229\u7528\u8005\u304c\u8010\u3048\u308b\u5e83\u544a\u306e\u672c\u6570\u3068\u4e8b\u696d\u8005\u306b\u5341\u5206\u306a\u53ce\u5165\u3092\u3082\u305f\u3089\u3059\u5e83\u544a\u672c\u6570\u306b\u5927\u304d\u306a\u5dee\u304c\u3042\u308b\u304b\u3089\u3060\u3002Digitalsmiths\u306e\u8abf\u67fb\u3067\u306fNetflix\u3001\u3042\u308b\u3044\u306fHulu\u304c\u5e83\u544a\u4ed8\u304d\u3067\u7121\u6599\u306b\u306a\u3063\u305f\u5834\u5408\u3001\u898b\u3066\u3082\u826f\u3044\u5e83\u544a\u6570\u306e\u9650\u5ea6\u306f30\u5206\u306b3\u672c\u4ee5\u4e0b\u3067\u3042\u308a\u3001\u305d\u308c\u3067\u306f\u53ce\u5165\u306b\u306f\u306a\u3089\u306a\u3044\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12269 size-medium\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2016\/12\/2016-12-02-16_20_49-Compass1612-Microsoft-Word-non-commercial-use-650x362.png\" alt=\"2016-12-02-16_20_49-compass1612-microsoft-word-non-commercial-use\" width=\"650\" height=\"362\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2016\/12\/2016-12-02-16_20_49-Compass1612-Microsoft-Word-non-commercial-use-650x362.png 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2016\/12\/2016-12-02-16_20_49-Compass1612-Microsoft-Word-non-commercial-use-768x427.png 768w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2016\/12\/2016-12-02-16_20_49-Compass1612-Microsoft-Word-non-commercial-use.png 834w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><br \/>\nDigitalsmiths<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12270 size-medium\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2016\/12\/2016-12-02-16_21_33-Compass1612-Microsoft-Word-non-commercial-use-650x252.png\" alt=\"2016-12-02-16_21_33-compass1612-microsoft-word-non-commercial-use\" width=\"650\" height=\"252\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2016\/12\/2016-12-02-16_21_33-Compass1612-Microsoft-Word-non-commercial-use-650x252.png 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2016\/12\/2016-12-02-16_21_33-Compass1612-Microsoft-Word-non-commercial-use-768x298.png 768w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2016\/12\/2016-12-02-16_21_33-Compass1612-Microsoft-Word-non-commercial-use.png 835w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><br \/>\nDigitalsmiths<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TiVo\u5b50\u4f1a\u793e\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u30c7\u30a3\u30b9\u30ab\u30d0\u30ea\u30fc\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308bDigit&hellip;<\/p>\n<p class=\"more-link-p\"><a class=\"more-link\" href=\"https:\/\/www.nsirinc.com\/compass\/svod%e3%82%b5%e3%83%bc%e3%83%93%e3%82%b9%e5%88%a9%e7%94%a8%e8%80%85%e3%81%8c%e6%b8%9b%e5%b0%91\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[407,276,53],"class_list":["post-12266","post","type-post","status-publish","format-standard","hentry","category-newsanalysis","tag-svod","tag-276","tag-53"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" 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