{"id":12035,"date":"2016-09-02T14:29:18","date_gmt":"2016-09-02T21:29:18","guid":{"rendered":"http:\/\/www.nsirinc.com\/compass\/?p=12035"},"modified":"2016-09-02T14:29:18","modified_gmt":"2016-09-02T21:29:18","slug":"%e3%82%b9%e3%83%9d%e3%83%bc%e3%83%84%e6%94%be%e9%80%81%e3%81%aeott%e5%8c%96","status":"publish","type":"post","link":"https:\/\/www.nsirinc.com\/compass\/%e3%82%b9%e3%83%9d%e3%83%bc%e3%83%84%e6%94%be%e9%80%81%e3%81%aeott%e5%8c%96\/","title":{"rendered":"\u30b9\u30dd\u30fc\u30c4\u653e\u9001\u306eOTT\u5316"},"content":{"rendered":"<p>\u30b9\u30dd\u30fc\u30c4\u306f\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u306e\u91cd\u8981\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u3063\u305f\u3002\u3057\u304b\u3057\u3001\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u306e\u8996\u8074\u8005\u3001\u7279\u306b\u82e5\u3044\u8996\u8074\u8005\u304c\u6e1b\u3063\u3066\u3044\u308b\u4e8b\u3067\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3001\u305d\u308c\u306b\u30b9\u30dd\u30fc\u30c4\u30ea\u30fc\u30b0\u306fOTT\u3067\u306e\u30b9\u30dd\u30fc\u30c4\u914d\u4fe1\u306b\u52d5\u304d\u59cb\u3081\u3066\u3044\u308b\u3002ESPN\u7b49\u306e\u30b9\u30dd\u30fc\u30c4\u5c02\u9580\u30c1\u30e3\u30f3\u30cd\u30eb\u306e\u8996\u8074\u8005\u304c\u6e1b\u3063\u3066\u3044\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u6709\u6599\u30b9\u30dd\u30fc\u30c4\u30c1\u30e3\u30f3\u30cd\u30eb\u30d1\u30c3\u30b1\u30fc\u30b8\u306e\u52a0\u5165\u8005\u3082\u6e1b\u3063\u3066\u3044\u308b\u3002DigitalSmiths\u306e\u8abf\u67fb\u3067\u306f2016\u5e74Q2\u3067\u306f\u30b9\u30dd\u30fc\u30c4\u30d1\u30c3\u30b1\u30fc\u30b8\u3078\u306e\u52a0\u5165\u7387\u306f\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u52a0\u5165\u8005\u306e11.6%\u3067\u3001\u524d\u8a18\u306e13.7%\u304b\u3089\u5927\u304d\u304f\u3068\u6e1b\u3063\u305f\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12036 size-medium\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2016\/09\/2016-09-02-14_27_17-Compass1609-Microsoft-Word-non-commercial-use-650x351.png\" alt=\"2016-09-02 14_27_17-Compass1609 - Microsoft Word non-commercial use\" width=\"650\" height=\"351\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2016\/09\/2016-09-02-14_27_17-Compass1609-Microsoft-Word-non-commercial-use-650x351.png 650w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2016\/09\/2016-09-02-14_27_17-Compass1609-Microsoft-Word-non-commercial-use-768x414.png 768w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2016\/09\/2016-09-02-14_27_17-Compass1609-Microsoft-Word-non-commercial-use.png 832w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/>DigitalSmiths<\/p>\n<p><!--more-->Disney\u306f\u5148\u6708\u3001$10\u5104\u3092\u6295\u8cc7\u3057Major League Baseball Advanced 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Tech\u3092\u4f7f\u3044\u3001\u30b9\u30dd\u30fc\u30c4\u5c02\u9580\u306eOTT\u30b5\u30fc\u30d3\u30b9\u3092\u59cb\u3081\u308b\u3002Disney\u306f\u30b9\u30dd\u30fc\u30c4\u5c02\u9580\u30c1\u30e3\u30f3\u30cd\u30eb\u3068\u3057\u3066\u306f\u6700\u5927\u306eESPN\u3092\u6301\u3063\u3066\u3044\u308b\u304c\u3002\u65b0\u3057\u3044OTT\u30b5\u30fc\u30d3\u30b9\u306fESPN\u3068\u306f\u7af6\u5408\u3057\u306a\u3044\u3068\u8a9e\u3063\u3066\u3044\u308b\u304c\u3001Disney\u306eESPN\u304cOTT\u3092\u59cb\u3081\u308b\u4e8b\u306f\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3002<\/p>\n<p>National Football League\uff08NFL\uff09\u306fTV\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3082\u6301\u3063\u3066\u304a\u308a\u3001\u305d\u306eNFL Network\u3068NFL RedZone\u304cDish\u306eOTT\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u306eSling TV\u306b\u52a0\u308f\u3063\u305f\u3002NFL Network\u306fSling TV\u306e\u57fa\u672c\u30d1\u30c3\u30b1\u30fc\u30b8\u306e\u300cBlue\u300d\uff08\u6708\u984d$25\uff09\u306b\u52a0\u308f\u308a\u3001\u6728\u66dc\u65e5\u306e\u8a66\u5408\u304cOTT\u3067\u8996\u8074\u53ef\u80fd\u306b\u306a\u308b\u3002NFL RedZone\u306f\u6708\u984d$5\u306eSport\u30d1\u30c3\u30b1\u30fc\u30b8\u306b\u52a0\u308f\u308b\u3002<\/p>\n<p>ESPN\u3001NFL\u306fOTT\u5316\u3092\u3059\u308b\u4e8b\u3067\u5931\u3063\u305f\u8996\u8074\u8005\uff08\u30d5\u30a1\u30f3\uff09\u3092\u53d6\u308a\u623b\u305d\u3046\u3068\u3057\u3066\u3044\u308b\u304c\u5bb9\u6613\u3067\u306f\u306a\u3044\u3002\u8996\u8074\u8005\u306f\u6e1b\u3063\u3066\u3044\u3066\u3082\u53ce\u5165\u6e90\u306f\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u3067\u3042\u308a\u3001OTT\u5316\u3092\u6025\u3050\u3053\u3068\u3067\u53ce\u5165\u304c\u6e1b\u5c11\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n<p>NBCUniversal\u306f\u30b9\u30dd\u30fc\u30c4\u653e\u9001\u306b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u4f7f\u3046\u4e8b\u306b\u306f\u7a4d\u6975\u7684\u3067\u590f\u5b63\u3001\u51ac\u5b63\u30aa\u30ea\u30f3\u30d4\u30c3\u30af\u3067\u306f\u5168\u8a66\u5408\u3092\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3067\u914d\u4fe1\u3057\u3066\u3044\u308b\uff08\u30ed\u30f3\u30c9\u30f3\u30fb\u30aa\u30ea\u30f3\u30d4\u30c3\u30af\u304b\u3089\uff09\u3002\u30ea\u30aa\u30fb\u30aa\u30ea\u30f3\u30d4\u30c3\u30af\u3067\u3082\u5730\u4e0a\u6ce2\u306eNBC\u3068\u30b9\u30dd\u30fc\u30c4\u5c02\u9580\u30c1\u30e3\u30f3\u30cd\u30eb\u306eNBC Sports\u306b\u52a0\u3048\u3001Bravo\u3001MSNBC\u7b49\u306e\u4ed6\u306eNBC\u7cfb\u30c1\u30e3\u30f3\u30cd\u30eb\u3001\u305d\u308c\u306b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3082\u4f7f\u3044\u7a4d\u6975\u7684\u306a\u914d\u4fe1\u3092\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u8996\u8074\u8005\u6570\u306f2012\u5e74\u306e\u30ed\u30f3\u30c9\u30f3\u306e\u6642\u304b\u308915%\u3082\u6e1b\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u6e1b\u3063\u3066\u3044\u308b\u306e\u306f\u653e\u9001\u306e\u8996\u8074\u8005\u3060\u3051\u3067\u306a\u304f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3082\u542b\u3081\u305f\u7269\u3067\u3042\u308b\u3002\u4eca\u56de\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3060\u3051\u3067\u914d\u4fe1\u3055\u308c\u308b\u8a66\u5408\u306e\u4e00\u90e8\u306b\u3082\u89e3\u8aac\u304c\u52a0\u308f\u308a\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u8a66\u5408\u3092\u898b\u308b\u4eba\u304c\u5897\u3048\u3001\u653e\u9001\u3067\u306e\u8996\u8074\u8005\u304c\u6e1b\u5c11\u3059\u308b\u3068\u4e88\u671f\u3055\u308c\u3066\u3044\u305f\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u306e\u914d\u4fe1\u306f21.7\u5104\u6642\u9593\u3067\u3001\u30ed\u30f3\u30c9\u30f3\u3068\u30bd\u30c1\u3067\u306e\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u6642\u9593\u306e\u5408\u8a08\u306e\u500d\u3068\u306a\u3063\u305f\u3002\u3057\u304b\u3057\u3001Nielsen\u306eTotal Audience Delivery\u306b\u3088\u308b\u3068\u3001\u30ea\u30aa\u30fb\u30aa\u30ea\u30f3\u30d4\u30c3\u30af\u306e17\u65e5\u9593\u306e\u5e73\u5747\u8996\u8074\u8005\u6570\u306f\u3001\u5730\u4e0a\u6ce2\u3001\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u3001\u305d\u308c\u306b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u52a0\u3048\u3066\u30822600\u4e07\u4eba\u3067\u3001\u30ed\u30f3\u30c9\u30f3\u306e\u6642\u306e3110\u4e07\u4eba\u304b\u3089\u5927\u304d\u304f\u3068\u6e1b\u3063\u305f\u3002<\/p>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u52a0\u3048\u3066\u3082\u8996\u8074\u8005\u306f\u306a\u305c\u5897\u3048\u306a\u3044\u306e\u304b\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u914d\u4fe1\u306fTV Everywhere\u3067\u884c\u308f\u308c\u3001\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u52a0\u5165\u304c\u5fc5\u8981\u3067\u3042\u3063\u305f\u306e\u304c\u305d\u306e1\u3064\u306e\u7406\u7531\u3067\u3042\u308b\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u914d\u4fe1\u3055\u308c\u3066\u3044\u3066\u3082\u3001\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u306b\u52a0\u5165\u3057\u3066\u3044\u306a\u3044\u4eba\u306f\u898b\u308b\u4e8b\u304c\u51fa\u6765\u306a\u3044\u3002\u3057\u304b\u3057\u3001\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u52a0\u5165\u8005\u306e\u6e1b\u5c11\u306f1~2%\u7a0b\u5ea6\u3067\u3042\u308a\u300115%\u306e\u6e1b\u5c11\u306b\u306f\u7d50\u3073\u3064\u304b\u306a\u3044\u3002\u30aa\u30ea\u30f3\u30d4\u30c3\u30af\u306e\u8996\u8074\u8005\u6e1b\u5c11\u304c\u4ed6\u306e\u30b9\u30dd\u30fc\u30c4\u306b\u3082\u5f53\u3066\u306f\u307e\u308b\u306e\u3067\u3042\u308c\u3070\u3001OTT\u5316\u3060\u3051\u3067\u306f\u8996\u8074\u8005\u306f\u5897\u3048\u306a\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30b9\u30dd\u30fc\u30c4\u306f\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u306e\u91cd\u8981\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u3063\u305f\u3002\u3057\u304b\u3057\u3001\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5&hellip;<\/p>\n<p class=\"more-link-p\"><a class=\"more-link\" href=\"https:\/\/www.nsirinc.com\/compass\/%e3%82%b9%e3%83%9d%e3%83%bc%e3%83%84%e6%94%be%e9%80%81%e3%81%aeott%e5%8c%96\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[228,367,1007,533,102,794,462],"class_list":["post-12035","post","type-post","status-publish","format-standard","hentry","category-newsanalysis","tag-disney","tag-espn","tag-mlbam","tag-nfl","tag-ott","tag-sling-tv","tag-462"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ted W\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.nsirinc.com\/compass\/%e3%82%b9%e3%83%9d%e3%83%bc%e3%83%84%e6%94%be%e9%80%81%e3%81%aeott%e5%8c%96\/\" \/>\n\t<meta name=\"generator\" 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