{"id":11806,"date":"2016-06-04T18:03:45","date_gmt":"2016-06-05T01:03:45","guid":{"rendered":"http:\/\/www.nsirinc.com\/compass\/?p=11806"},"modified":"2016-06-04T18:03:45","modified_gmt":"2016-06-05T01:03:45","slug":"svod%e3%81%ae%e5%88%a9%e7%94%a8","status":"publish","type":"post","link":"https:\/\/www.nsirinc.com\/compass\/svod%e3%81%ae%e5%88%a9%e7%94%a8\/","title":{"rendered":"SVOD\u306e\u5229\u7528"},"content":{"rendered":"

Nielsen\u306e\u30c7\u30fc\u30bf\u3067\u306f2016\u5e742\u6708\u306b\u304a\u3051\u308bSVOD\u5229\u7528\u4e16\u5e2f\uff08\u5229\u7528\u8005\u3067\u306f\u306a\u304f\u3001\u4e16\u5e2f\uff09\u306f50%\u3092\u306a\u3063\u305f\u3002\u6700\u3082\u5229\u7528\u7387\u304c\u9ad8\u3044\u306e\u306fNetflix\u306745%\u3067\u3042\u3063\u305f\u3002SVOD\u5229\u7528\u4e16\u5e2f\u306e90%\u306fNetflix\u4e16\u5e2f\u306b\u306a\u308b\u3002Amazon Prime\u306f21%\u3001Hulu\u306f10%\u3067\u3042\u3063\u305f\u3002<\/p>\n

\"Capture3\"
\nNielsen<\/p>\n

\u3053\u306e\u30c7\u30fc\u30bf\u306fNielsen\u306eLocal Watch Report Q1 2016\uff08http:\/\/goo.gl\/O1WYzX<\/a>\uff09\u304b\u3089\u3067\u3001\u3053\u308c\u306b\u3088\u308b\u3068SVOD\u306e\u5229\u7528\u7387\u306f\u90fd\u5e02\u306b\u3088\u308a\u304b\u306a\u308a\u306e\u9055\u3044\u304c\u3042\u308b\u3002\u30dd\u30fc\u30c8\u30e9\u30f3\u30c9\u3067\u306e\u5229\u7528\u7387\u306f60%\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001\u30d4\u30c3\u30c4\u30d0\u30fc\u30b0\u306f43%\u3067\u3042\u308b\u3002\u3067\u306f\u3001\u30dd\u30fc\u30c8\u30e9\u30f3\u30c9\u306f\u30b9\u30de\u30fc\u30c8TV\u306e\u5229\u7528\u3082\u591a\u3044\u306e\u304b? \u7b54\u3048\u306fNO\u3067\u3001\u30b9\u30de\u30fc\u30c8TV\u306e\u666e\u53ca\u7387\u30c8\u30c3\u30d7\u306f\u30ef\u30b7\u30f3\u30c8\u30f3DC\uff0831%\uff09\u3067\u3001\u30dd\u30fc\u30c8\u30e9\u30f3\u30c9\u306f24%\u3067\u3001\u5e73\u5747\u7684\uff0823%\uff09\u3067\u3042\u3063\u305f\u3002\u3057\u304b\u3057\u3001\u30d4\u30c3\u30c4\u30d0\u30fc\u30b0\u306f19%\u3068\u30b9\u30de\u30fc\u30c8TV\u306e\u5229\u7528\u3067\u3082\u4f4e\u304b\u3063\u305f\u3002<\/p>\n

SVOD\u306e\u5229\u7528\u304c50%\u3092\u8d85\u3048\u305f\u4e8b\u3067\u3001\u30b5\u30c1\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u304c\u51fa\u3066\u304f\u308b\u3002Strategy Analytics\u306fSVOD\u5e02\u5834\u306e\u30b5\u30c1\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u59cb\u307e\u3063\u305f\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u5206\u6790\u3059\u308b\u30ec\u30dd\u30fc\u30c8\u3092\u767a\u8868\u3057\u305f\u3002\u540c\u793e\u306b\u3088\u308b\u3068Netflix\u3001Amazon\u3001Hulu\u7b49\u306eSVOD\u5e02\u5834\u306f2016\u5e74\u306b\u306f$11.9\u5104\u30c9\u30eb\uff0822%\uff09\u306e\u6210\u9577\u3092\u3059\u308b\u304c\u3001\u3053\u308c\u306f\u6628\u5e74\u306e$12.1\u5104\u30c9\u30eb\u3092\u4e0b\u56de\u308b\u3002\u540c\u793e\u306f\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30fb\u30d3\u30c7\u30aa\u306e\u98fd\u548c\u70b9\u306f\u30d6\u30ed\u30fc\u30c9\u30d0\u30f3\u30c9\u4e16\u5e2f\u306e85%\u3068\u3057\u30015\u5e74\u5f8c\u306b\u306f\u6210\u9577\u7387\u306f8%\u306b\u843d\u3061\u308b\u3068\u4e88\u6e2c\u3057\u3066\u3044\u308b\u3002<\/p>\n

\"Capture4\"
\nStrategy Analytics<\/p>\n

Strategy Analytics\u306b\u3088\u308b\u3068Netflix\u3001Amazon\u3001Hulu\u306e\u5229\u7528\u7387\u306f\u305d\u308c\u305e\u308c53%\u300125%\u300113%\u3067\u3001\u5229\u7528\u8005\u306e40%\u306f2\u3064\u4ee5\u4e0a\u306eSVOD\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u3002\u65b0\u305f\u306b\u767b\u5834\u3057\u3066\u3044\u308bSVOD\u30b5\u30fc\u30d3\u30b9\u306e\u591a\u304f\u306f3\u5927\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u7af6\u5408\u3067\u306f\u7121\u304f\u30012\u3064\u76ee\u30013\u3064\u76ee\u306e\u30b5\u30fc\u30d3\u30b9\u3068\u3057\u3066\u306e\u5229\u7528\u3057\u6613\u3044\u3088\u3046\u306b\u6708\u984d\u3092$5\u4ee5\u4e0b\u306b\u3057\u305f\u7269\u304c\u591a\u3044\u30022016\u5e74\u306b\u306a\u3063\u305f\u958b\u59cb\u3001\u3042\u308b\u3044\u306f\u767a\u8868\u3055\u308c\u305f\u4e3b\u8981\u306aSVOD\u30b5\u30fc\u30d3\u30b9\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3002<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
2016<\/strong>\u5e74\u306b\u958b\u59cb\u3001\u3042\u308b\u3044\u306f\u767a\u8868\u3055\u308c\u305fSVOD<\/strong>\u30b5\u30fc\u30d3\u30b9<\/strong><\/td>\n<\/tr>\n
\u30b5\u30fc\u30d3\u30b9\u540d<\/strong><\/td>\n\u4e8b\u696d\u8005<\/strong><\/td>\n\u4fa1\u683c<\/strong><\/td>\n\u6982\u8981<\/strong><\/td>\n<\/tr>\n
Seeso<\/td>\nNBCUniversal<\/td>\n$3.99<\/td>\n\u30b3\u30e1\u30c7\u30a3\u30fc\u5c02\u9580<\/td>\n<\/tr>\n
PlayStation Vue<\/td>\nSony<\/td>\n$29.99\u304b\u3089<\/td>\n\u5730\u4e0a\u6ce2\u7121\u3057\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u5168\u5730\u57df\u3067\u958b\u59cb<\/td>\n<\/tr>\n
Starz<\/td>\nStarz Inc.<\/td>\n$8.99<\/td>\n\u6709\u6599\u30c1\u30e3\u30f3\u30cd\u30eb\u306eStarz\u306eSVOD<\/td>\n<\/tr>\n
Fullscreen<\/td>\nOtter Media<\/td>\n$4.99<\/td>\nMCN\u306eFullscreen\u306eSVOD<\/td>\n<\/tr>\n
FilmStruck<\/td>\nTurner<\/td>\n\u672a\u5b9a<\/td>\nTurner\uff08Time Warner\uff09\u306e\u6620\u753b\u5c02\u9580SVOD<\/td>\n<\/tr>\n
DirecTV Now<\/td>\nAT&T<\/td>\n\u672a\u5b9a<\/td>\nOTT\u30d9\u30fc\u30b9\u306e\u591a\u30c1\u30e3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9<\/td>\n<\/tr>\n
TrainerPass<\/td>\nCBS Interactive<\/td>\n$5<\/td>\n\u6709\u540d\u30c8\u30ec\u30fc\u30ca\u30fc\u306e\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u30fb\u30d3\u30c7\u30aa<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Nielsen\u306e\u30c7\u30fc\u30bf\u3067\u306f2016\u5e742\u6708\u306b\u304a\u3051\u308bSVOD\u5229\u7528\u4e16\u5e2f\uff08\u5229\u7528\u8005\u3067\u306f\u306a\u304f…<\/p>\n

Read more →<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[48,114,407],"class_list":["post-11806","post","type-post","status-publish","format-standard","hentry","category-newsanalysis","tag-hulu","tag-netflix","tag-svod"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t