{"id":10917,"date":"2015-06-05T15:47:38","date_gmt":"2015-06-05T22:47:38","guid":{"rendered":"http:\/\/www.nsirinc.com\/compass\/?p=10917"},"modified":"2015-06-05T15:51:36","modified_gmt":"2015-06-05T22:51:36","slug":"verizon%e3%81%8caol%e3%82%92%e8%b2%b7%e5%8f%8e","status":"publish","type":"post","link":"https:\/\/www.nsirinc.com\/compass\/verizon%e3%81%8caol%e3%82%92%e8%b2%b7%e5%8f%8e\/","title":{"rendered":"Verizon\u304cAOL\u3092\u8cb7\u53ce"},"content":{"rendered":"<p>\u4e2d\u6b62\u306b\u306a\u3063\u305fComcast\u306eTime Warner Cable\u8cb7\u53ce\uff08$450\u5104\uff09\u3001\u5be9\u8b70\u4e2d\u306eAT&amp;T\u306eDirecTV\u8cb7\u53ce\uff08$480\u5104\uff09\u3068\u6bd4\u8f03\u3059\u308b\u3068\u3001$44\u5104\u306eVerizon\u306b\u3088\u308bAOL\u8cb7\u53ce\u306e\u898f\u6a21\u306f\u5c0f\u3055\u3044\u304c\u3001\u8cb7\u53ce\u306f\u6226\u7565\u7684\u4fa1\u5024\u306f\u5927\u304d\u3044\u3002<\/p>\n<p>AOL\u306f\u5f37\u529b\u306a\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\u4f1a\u793e\u3067\u3042\u308a\u3001The Huffington Post\u3001TechCrunch\u3001Engadget\u3001MAKERS\u3001AOL.com\u7b49\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30d6\u30e9\u30f3\u30c9\u3092\u6301\u3063\u3066\u3044\u308b\u3002AOL\u306fcomScore\u793e\u306e\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u3067\u8996\u8074\u3055\u308c\u3066\u3044\u308b\u30d3\u30c7\u30aa\u30b5\u30a4\u30c8\u3068\u3057\u3066\u306f\u3001Facebook\u306b\u7d9a\u304d\u30013\u4f4d\u3067\u3042\u308b\u3002<\/p>\n<table>\n<tbody>\n<tr>\n<td colspan=\"2\" width=\"445\">\n<p style=\"text-align: center;\"><strong>2015<\/strong><strong>\u5e743<\/strong><strong>\u6708\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u30d3\u30c7\u30aa\u8996\u8074\u8005<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"181\">\n<p style=\"text-align: center;\"><strong>\u30b5\u30a4\u30c8<\/strong><\/p>\n<\/td>\n<td width=\"264\">\n<p style=\"text-align: center;\"><strong>\u30e6\u30cb\u30fc\u30af\u8996\u8074\u8005\uff081000<\/strong><strong>\uff09<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"181\">Google\u7cfb\u30b5\u30a4\u30c8<\/td>\n<td width=\"264\">150,302<\/td>\n<\/tr>\n<tr>\n<td width=\"181\">Facebook<\/td>\n<td width=\"264\">94,600<\/td>\n<\/tr>\n<tr>\n<td width=\"181\">AOL<\/td>\n<td width=\"264\">65,820<\/td>\n<\/tr>\n<tr>\n<td width=\"181\">Yahoo\u7cfb\u30b5\u30a4\u30c8<\/td>\n<td width=\"264\">62,867<\/td>\n<\/tr>\n<tr>\n<td width=\"181\">VEVO<\/td>\n<td width=\"264\">44,363<\/td>\n<\/tr>\n<tr>\n<td width=\"181\">\u5168\u8996\u8074\u8005\u6570<\/td>\n<td width=\"264\">193,302<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>comScore<\/p>\n<p><!--more-->Verizon\u306f\u30e2\u30d0\u30a4\u30eb\u30d3\u30c7\u30aa\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u7acb\u3061\u4e0a\u3052\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u3002\u3053\u308c\u306f\u3001Verizon\u306b\u3068\u308a2\u56de\u76ee\u306e\u6311\u6226\u3067\u3042\u308b\u30022007\u5e74\u306bVerizon\u306fQualcomm\u306eMediaFLO\u3092\u4f7f\u3044\u3001\u643a\u5e2f\u7aef\u672b\u5411\u3051\u306e\u653e\u9001\u30b5\u30fc\u30d3\u30b9\u3001V-Cast\u3092\u958b\u59cb\u3057\u305f\u3002V-Cast\u306f\u30c6\u30ec\u30d3\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304c\u5236\u4f5c\u3057\u305f\u30b7\u30e7\u30fc\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4e3b\u4f53\u306b\u30ea\u30cb\u30a2\u653e\u9001\u3092\u63d0\u4f9b\u3057\u305f\u3002V-Cast\u306f\u5931\u6557\u3057\u30012011\u5e74\u306bVerizon\u306f\u64a4\u9000\u3057\u305f\u3002\u305d\u306e\u6642\u306e\u6559\u8a13\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30d3\u30c7\u30aa\u30b5\u30fc\u30d3\u30b9\u306b\u306f\u30011\uff09\u30ea\u30cb\u30a2\u653e\u9001\u3088\u308a\u3001\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u304c\u91cd\u8981\u3001\u305d\u308c\u306b2\uff09\u4e00\u822c\u5411\u3051\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u306f\u7121\u304f\u3001\u5229\u7528\u8005\u5c64\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3057\u305f\u30d3\u30c7\u30aa\u304c\u5fc5\u8981\u3068\u8a00\u3046\u4e8b\u3067\u3042\u3063\u305f\u3002<\/p>\n<p>\u73fe\u5728\u3001Verizon\u306f\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u306e\u30d3\u30c7\u30aa\u8996\u8074\u304c\u591a\u3044\u82e5\u8005\u306b\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u96c6\u3081\u3066\u3044\u308b\u3002NFL\u3001\u5927\u5b66\u30d5\u30c3\u30c8\u30dc\u30fc\u30eb\u7b49\u306e\u30b9\u30dd\u30fc\u30c4\u306e\u914d\u4fe1\u6a29\u3001\u305d\u308c\u306bYouTube\u306e\u30c1\u30e3\u30f3\u30cd\u30eb\u3068\u3057\u3066\u6210\u529f\u3057\u3066\u3044\u308bAwesomenessTV\u3001\u82e5\u8005\u306e\u8996\u8074\u8005\u304c\u591a\u3044Viacom\u7cfb\u306e\u30c1\u30e3\u30f3\u30cd\u30eb\u7b49\u3068\u5951\u7d04\u3092\u3057\u3066\u3044\u308b\u3002AOL\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306fVerizon\u306e\u30e2\u30d0\u30a4\u30ebOTT\u304c\u60f3\u5b9a\u3057\u3066\u3044\u308b\u5229\u7528\u8005\u306b\u30d5\u30a3\u30c3\u30c8\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u3082\u91cd\u8981\u3067\u3042\u308b\u304c\u3001AOL\u306b\u306f\u305d\u308c\u4ee5\u4e0a\u306e\u8cc7\u7523\u304c\u3042\u308b\u3002\u305d\u308c\u306f\u3001\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308b\u3002AOL\u306fAOL.com\u3001Huffington Post\u7b49\u306e\u81ea\u793e\u30dd\u30fc\u30bf\u30eb\u3078\u306e\u5e83\u544a\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3060\u3051\u3067\u306a\u304f\u3001Advertising.com\u3068\u547c\u3070\u308c\u308b\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u6301\u3061\u30012007\u5e74\u306b\u8cb7\u53ce\u3057\u305fAdTech\u306e\u5e83\u544a\u914d\u4fe1\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u3063\u305f\u7dcf\u5408\u7684\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30024\u6708\u306b\u306f\u300cONE by AOL\u300d\u3068\u8a00\u3046\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3082\u767a\u8868\u3057\u3066\u3044\u308b\u3002ComScore\u306e\u8abf\u3079\u3067\u306f\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u30fb\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u5411\u3051\u306e\u30d3\u30c7\u30aa\u5e83\u544a\u306e\u914d\u4fe1\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066AOL\u306f4\u4f4d\u3067\u3001Google\u3092\u629c\u3044\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u306e\u5e83\u544a\u914d\u4fe1\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306fVerizon\u306b\u53d6\u308a\u5927\u304d\u306a\u9b45\u529b\u304c\u3042\u308b\u3002Verizon\u306f\u5168\u7c73\u30676\u4f4d\u306e\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u4e8b\u696d\u8005\u3067\u3042\u308a\u3001\u6620\u50cf\u914d\u4fe1\u306e\u5927\u624b\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u4e8b\u696d\u8005\u306b\u3082\u306a\u3063\u3066\u3044\u308b\u3002Verizon Digital Media Services\uff08VDMS\uff09\u306f\u3053\u308c\u307e\u3067\u306bEdgeCast\u3001upLynk\u7b49\u3092\u8cb7\u53ce\u3057\u3001\u6620\u50cf\u914d\u4fe1\u306b\u7279\u5316\u3057\u305fCDN\/\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u306b\u306a\u3063\u3066\u3044\u308b\u3002Imagine Communications\u3068\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u304c\u3042\u308a\u3001ABC\u304c\u884c\u3063\u3066\u3044\u308b\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u306eIP\u5316\u3067\u306e\u30af\u30e9\u30a6\u30c9\u3092\u63d0\u4f9b\u3059\u308b\u4e88\u5b9a\u3067\u3042\u308b\u3002<\/p>\n<table>\n<tbody>\n<tr>\n<td colspan=\"2\" width=\"385\">\n<p style=\"text-align: center;\"><strong>2015<\/strong><strong>\u5e743<\/strong><strong>\u6708\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u30ea\u30fc\u30c1\u7387<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"181\">\n<p style=\"text-align: center;\"><strong>\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/strong><\/p>\n<\/td>\n<td width=\"204\">\n<p style=\"text-align: center;\"><strong>\u5168\u4eba\u53e3\u306b\u304a\u3051\u308b\u30ea\u30fc\u30c1\u7387<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"181\">BrightRoll<\/td>\n<td width=\"204\">53.6%<\/td>\n<\/tr>\n<tr>\n<td width=\"181\">Specific Media<\/td>\n<td width=\"204\">50.1%<\/td>\n<\/tr>\n<tr>\n<td width=\"181\">LiveRail<\/td>\n<td width=\"204\">43.6%<\/td>\n<\/tr>\n<tr>\n<td width=\"181\">AOL<\/td>\n<td width=\"204\">41.9%<\/td>\n<\/tr>\n<tr>\n<td width=\"181\">Google<\/td>\n<td width=\"204\">32%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>comScore<\/p>\n<p>ABC\u3092\u542b\u3081\u305f\u30c6\u30ec\u30d3\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u65b0\u3057\u3044\u5e83\u544a\u8ca9\u58f2\u306e\u65b9\u6cd5\u3092\u63a2\u3057\u3066\u3044\u308b\u3002\u30c6\u30ec\u30d3\u5e83\u544a\u306f\u505c\u6ede\u3057\u3066\u3044\u308b\u3002Internet Advertising Bureau\uff08IAB\uff09\u306e\u5831\u544a\u306b\u3088\u308b\u30682014\u5e74\u306b\u304a\u3051\u308b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306f$495\u5104\u3067\u3001\u5730\u4e0a\u6ce2\u30c6\u30ec\u30d3\u5e83\u544a\u306f$405\u5104\u3067\u3042\u3063\u305f\u3002\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u306e\u5e83\u544a\u3082\u542b\u3081\u305f\u30c6\u30ec\u30d3\u5e83\u544a\u306f$657\u5104\u3067\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u3088\u308a\u5927\u304d\u3044\u304c\u3001\u73fe\u5728\u306e\u30c8\u30ec\u30f3\u30c9\u304c\u7d9a\u3051\u30702~3\u5e74\u306e\u9593\u306b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306fTV\u5e83\u544a\u5168\u4f53\u3092\u8ffd\u3044\u629c\u304f\u4e8b\u306b\u306a\u308b\u3002<\/p>\n<p><a href=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2015\/06\/ImageCapture06-05-2015-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10918\" src=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2015\/06\/ImageCapture06-05-2015-4.jpg\" alt=\"ImageCapture[06-05-2015-4]\" width=\"650\" height=\"351\" srcset=\"https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2015\/06\/ImageCapture06-05-2015-4.jpg 836w, https:\/\/www.nsirinc.com\/compass\/wp-content\/uploads\/2015\/06\/ImageCapture06-05-2015-4-300x162.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><br \/>\nIAB; PricewaterhouseCoopers\u306e\u8abf\u67fb<br \/>\n* \u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u30b5\u30fc\u30d3\u30b9\u306f2014\u5e74\u304b\u3089\u8abf\u67fb\u65b9\u6cd5\u304c\u5909\u308f\u3063\u3066\u3044\u308b<br \/>\n** \u96d1\u8a8c\u306f2013\u5e74\u304b\u3089\u4e00\u822c\u5411\u3051\u306e\u307f\u3067\u3001\u696d\u754c\u5c02\u9580\u8a8c\u306f\u542b\u307e\u308c\u306a\u3044<\/p>\n<p>\u3053\u308c\u307e\u3067\u306e\u8996\u8074\u7387\u3092\u30d9\u30fc\u30b9\u306b\u3057\u305f\u30c6\u30ec\u30d3\u5e83\u544a\u306b\u306f\u6210\u9577\u6027\u306f\u7121\u304f\u3001\u30c6\u30ec\u30d3\u5e83\u544a\u3082\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u3068\u540c\u69d8\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u53ef\u80fd\u3067\u3001\u52b9\u679c\u306e\u6e2c\u5b9a\u304c\u53ef\u80fd\u3067\u3042\u308b\u4e8b\u304c\u6c42\u3081\u3089\u308c\u308b\u3002NBCUniversal\u306f\u65b0\u3057\u3044\u5e83\u544a\u8ca9\u58f2\u306e\u65b9\u6cd5\u3068\u3057\u3066\u3001Comcast\u306eSTB\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3092\u30d9\u30fc\u30b9\u306b\u3057\u305fAudience Target Platform\u3092\u767a\u8868\u3057\u3066\u3044\u308b\u3002Disney\/ABC\u306f\u540c\u69d8\u306b\u3001Cablevision\u306eSTB\u304b\u3089\u5f97\u305f\u30c7\u30fc\u30bf\u3092\u30d9\u30fc\u30b9\u306b\u3057\u305f\u5e83\u544a\u306e\u8ca9\u58f2\u3092\u884c\u3046\u3002<\/p>\n<p>\u8996\u8074\u5f62\u614b\u304c\u30ea\u30cb\u30a2\u304b\u3089\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u306b\u9032\u3080\u4e8b\u3067\u3001\u3088\u308a\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306a\u5e83\u544a\u58f2\u8cb7\u3068\u914d\u4fe1\u6280\u8853\u304c\u6c42\u3081\u3089\u308c\u3066\u304a\u308a\u3001\u30a6\u30a7\u30d6\u5e83\u544a\u3067\u63a1\u7528\u3055\u308c\u3066\u3044\u308b\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306a\u5e83\u544a\u8cb7\u3044\u4ed8\u3051\u3092\u653e\u9001\u3067\u3082\u53d6\u308a\u5165\u308c\u308b\u4e8b\u306b\u5bfe\u3059\u308b\u95a2\u5fc3\u3082\u5f37\u3044\u3002FiOS 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